1© Copyright 2011 EMC Corporation. All rights reserved. ACCELERATE YOUR IT TRANSFORMATION Entry-Level Storage and Backup Systems Optimized for VMware,

1© Copyright 2011 EMC Corporation. All rights reserved.

ACCELERATE YOUR IT TRANSFORMATIONEntry-Level Storage and Backup Systems Optimized for VMware, Microsoft Applications, and Storage Consolidation


Three Phase Journey To The Private Cloud

Phase 3Run IT As A Business

Phase 2Mission-Critical Applications

Phase 1 It-Owned Applications

IT PRODUCTIONLower Costs

BUSINESS PRODUCTIONImprove Quality Of Service

IT AS A SERVICEImprove Agility

GoldPlatinum

Percent virtualized


Why Virtualization Transformation Stalls

ComplexLack of agility, expertise,

and more to manage

CostlyOver-provisioned storage

and more backup data

Traditional

Backup

Traditional DAS

Storage


EMC Accelerates Your JourneySimplicity. Savings.


EMC VNXe and Data Domain DD160 Optimized For Your Needs

Simplicity Savings• Application-aware management • Easy integration with existing

backup infrastructure

• Save up to 50% in upfront acquisition storage costs

• 10-30x reduction in backup storage with deduplication


Introducing VNXe Series Optimized for your virtual applications

Provision 1TB VMware datastore in 10 min

Provision 100s of Exchange mailboxes in less than 10 clicks

Simple

Automated diagnosis and one-click tech support

Save up to 50% in upfront storage costs

Efficient

Start small, scale large – same platform for all your applications

Affordable

EMC Unisphere


Storage Made Simple

PROVISION DIAGNOSE FIX


Instant Expertise Best-practice wizards configure storage with just a few clicks

Share WizardSet up NFS and CIFS shares in minutes

Volume WizardSet up iSCSI volumes in minutes

Hyper-V WizardSet up 1 TB Hyper-V

datastore in 10 minutes

Email WizardSet up hundreds of Exchange mailboxes in fewer than 10 clicks

VMware WizardSet up 1 TB VMware

datastore in 10 minutes


Seamless VMware ExperienceTight virtualization management integration

Each Administrator has:• The ability to manage

from their own familiar toolset

• Visibility into physical and virtual resources

• Transparent provisioning functionality

• Integrated replication• Access to and offload of

storage functionsStorage

Administrator

Virtual Server Administrator

Unisphere

vCenter integration


2Xmore efficient

Twice the EfficiencyMore storage, better utilization, lower cost

File Deduplicatio

n and Compressio

n

Thin Provisioning

Traditional storage


Total Data Management and Protection Peace of mind without the complexity

Security and Compliance SuiteVersion integrity and audit readiness

Local Protection SuiteFile and block snapshots

Remote Protection Suite Disaster recovery and business continuity

Application Protection SuiteApplication-driven data protection

Software Suites Total Protectio

nPack

TotalValuePack

Software Packs

VNXe3100VNXe3300

*

* Included in the VNXe3100 base software


Scalable deduplication storageReduce storage by an average of 10-30x – and up to 40-60x for virtual environments

Easy integrationQualified with leading backup and archiving applications—easily integrates into existing physical and virtual environments

Operational simplicityAutomatic email call-home reporting capability for support and service with no administrator intervention

Ultra-safe for reliable recoveryContinuous recovery verification, fault detection and self-healing, plus dual disk parity RAID 6

EMC Data DomainDeduplication storage systems


Deduplication Dramatically Reduces Storage Capacity Requirements

Deduplication10–30 times less data stored versus fulls + incrementals with typical retention policies

0

10

20

30

1 5 10 15 20

Weeks in Use

Data

Sto

red

Deduplication storage

Traditional storage


Enterprise Mid Market0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Adopted Within 24 Mths No Plans

Deduplication Adoption Rate for BackupEnterprise vs. Mid-Market 18 months ago

What’s Changed to Further Accelerate Mid-Market Adoption?• Product maturity via

high enterprise adoption rate

• Business value getting better known

• Virtualization transition driving backup redesign

Source: ESG, Data Protection Trends, April 2010


Data Domain DD160 ApplianceFor small enterprise data centers and remote offices

• Protect up to 4 TB user data• Back up 4 TB in less than four hours• Supports all Data Domain software options

DD160


Scalable Deduplication StoragePerformance: CPU-Centric versus Spindle-Bound

Thro

ughpu

t M

B/s

50

6,000

Number of Disk Spindles

50 100 150 200

Data Domain

Fibre Channel SATA

Mostdeduplication

vendors


Easy IntegrationSupporting physical and virtual environments

Network-efficient and

Encrypted Replication

CIFS, NFS, NDMP, DD

Boost

Ethernet

Virtual Tape Library (VTL)

over Fibre Channel

DD160

Control Tier

Target Tier Disaster Recovery Tier

Backup and Archive

ApplicationsEMC

Symantec

CommVault

IBM

HP

Veeam

Quest

DD160


Ultra-Safe Storage for Reliable RecoveryData Integrity: Data Invulnerability Architecture

OtherRAID 6NVRAMSnapshots

End-to-end data verificationChecksumDeduplication, write to diskVerify

Self-healing file systemCleaningExpired dataDefragVerify

Deduplication

Local Compression

RAID

File System

GenerateChecksum

VerifyData Verify the file

system metadata integrity

Verify user data integrity

Verify stripe integrity

End-to-end data verification


DD Boost SoftwareAdvanced integration with backup software

• Distributes parts of deduplication process to backup server or application clients

– Licensable software works across Data Domain portfolio

• Supports majority of backup software market– EMC Avamar and NetWorker– Symantec NetBackup and Backup Exec

• Speeds backups by up to 50 percent

• Process more backups with existing resources– 20–40 percent less overall impact to backup server– 80–99 percent less LAN bandwidth

• Enables Data Domain replication management from the backup application

DD Boost


EMC Is #1 In Customer Choice For VMware

Source: Goldman Sachs IT Spending Survey, September 2011.

“Which is your storage vendor of choice in virtualized server environments?”

25%

20%

15%

10%

5%

40%

30%

35%

45%44%

4%8%

19%

13%12%


EMC Is #1 In Backup For Virtualization

Source: The InfoPro, July 2010.

0 2 4 6 8 10 12 14 16 18 20


EMC Accelerates Your JourneySimplicity. Savings.

[include your CTA here]

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1© Copyright 2011 EMC Corporation. All rights reserved. ACCELERATE YOUR IT TRANSFORMATION Entry-Level Storage and Backup Systems Optimized for VMware,