1 Copyright © 2012, Oracle and/or its affiliates. All rights ......• About 5x response time improvement under load • 7x improvement in CPU Utilization by Essbase Response Time

Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 1


The following is intended to outline our general product direction. It is intended

for information purposes only, and may not be incorporated into any contract.

It is not a commitment to deliver any material, code, or functionality, and should

not be relied upon in making purchasing decisions. The development, release,

and timing of any features or functionality described for Oracle’s products

remains at the sole discretion of Oracle.


Exalytics Technical Architecture and Deep Dive

Raghuram Venkatasubramanian

Vice President, Oracle Business Intelligence


Agenda

Why In-Memory?

Why Engineered Systems?

Oracle Exalytics

Oracle Exalytics – Powers Business Intelligence

Oracle Exalytics – Powers Enterprise Planning and Budgeting


Why In-Memory?


0.001

0.01

0.1

1

10

Why In-Memory?

$/MB

1999 2012

Technology Cost/TB Latency

Disks 1x 5 ms

DRAM 50x 100 ns

DRAM vs HDD:

1000X better cost-performance

64MB/DIMM

16GB/DIMM

Year


What Can We Do With In-Memory?

Faster Analysis

Faster Calculations

Better Interactivity

Better Visualizations

More Users

More Queries


What is Possible With In-Memory? Faster Root Cause Analysis – Declining SUV Sales

Faster Analysis -Faster reaction

-Better insight

-Better decisions

-Better profitability


Week 3 Week 2

Week 1

Actuals

Weekly Plan

Daily Plan

What is Possible With In-Memory? Financial Planning - managing currency fluctuations with hedging

Faster Planning Cycles -Better forecast

-Better insight

-Faster reaction

-Better profitability

$ → ¥ Hedging decisions


Engineered Systems


What is an Engineered System?

Optimum Performance

Best End-to-end Experience

Best Total Cost of Ownership

Engineered systems are pre-integrated to reduce the cost and

complexity of IT infrastructures while increasing productivity and

performance. Engineered systems include optimizations at every

layer of the stack to simplify data center operations, drive down

costs, and accelerate business innovation.


How We Build An Engineered System

• Tested together • Certified together • Packaged together • Deployed together • Upgraded together • Managed together • Supported together


Oracle Exalytics


Oracle Exalytics

Benefits • Speed-of-Thought Interactive Visual Analysis

• Faster Planning Cycles with Richer Models

• Lower TCO: Quick to Deploy, Supports More Users

Unique Features • In-memory Analytics

• Accelerates BI and EPM Apps

• Fits with existing data sources, infrastructure

• Full-stack optimizations – hardware & software

• Optimized with Exadata – InfiniBand

Oracle Exalytics is the industry's first in-memory BI machine that

delivers the fastest performance for business intelligence and planning applications


Exalytics

In-Memory

Machine

Oracle Exalytics: Hardware Memory Optimized


Oracle Exalytics: In-Memory Analytics Engines Differentiated, Comprehensive: TimesTen, Essbase, Endeca

ROLAP MOLAP Unstructured

Analytical Engines Optimized for Exalytics

Unstructured

Analytics

Reporting &

Analysis

Modeling &

Planning

Predictive

Analytics


Oracle Exalytics: Rich, Interactive Visualizations

• Complex data dense visualizations

• Enhanced right click interactions

• New gestures - including using the

one-finger swipe, two-finger pinch,

tap-and-hold, and tap-and-drag

• Offline access to content with fine-

grained security to grant or revoke

privilege

Rich Visualizations: Available on Mobile - No Additional Development


Oracle Exalytics: Power BI Applications Turbocharge ‘out of the box’ applications

Health Sciences • Provider Supply Chain Analytics

• Operating Room Analytics

• Clinical Development Analytics

Financial Services • Profitability Management Analytics

• Asset Liability Management

Analytics

• Basel II Analytics

… Public Sector & Higher Ed • Case Management Analytics

• Campus Solutions Analytics

…

Tax • Tax Accounting Analytics

• Tax Payments Analytics

• Tax Forms Analytics

Utilities • Credit and Collection Analytics

• Advanced Spatial Revenue

Analytics…

Retail • Retail Merchandising Analytics

Insurance • Insurance Insight Analytics

Horizontal BI Applications

CRM • Sales Analytics

• Service Analytics

• Contact Center Analytics

• Marketing Analytics

• Partner Analytics

• Loyalty Analytics

• Price Analytics

ERP • Financial Analytics

• Human Resources Analytics

• Supply Chain & Order Management

Analytics

• Procurement & Spend Analytics

• Project Analytics

• Manufacturing & EAM Analytics

Edge BI Solutions • Fusion Transportation Intelligence

• Fusion Governance Risk &

Compliance Intelligence

• Demand Signal Repository

• Incentive Compensation

• Advanced Planning Command

Center

• Manufacturing Operations Center

• PLM Business Intelligence

• Primavera P6 Analytics

- more -

More…

BI Foundation


Oracle Exalytics: Power EPM Applications

Highly accelerated planning cycles

– Re compute cubes in Minutes vs. Days

– More users, more granular scenarios, more powerful

what-if modeling

Planning and performance management at

the speed of business

– Deeper granularity, more dimensions, and complex

allocations

– Lower TCO through application consolidation

Highly scalable management reporting

Fully certified to be deployed on Exalytics

EPM Deployments on Exalytics Along With Essbase, Reporting

In-Memory Cache

Oracle Essbase

Smart Storage

Manager

Lock

Manager


Oracle Exalytics Use Cases

1 Performance: Interactive speeds that unlock new opportunities

3 Enable Operational Visibility in Real-Time

2 Enable Rapid Insights Into Unstructured Data

4 Enterprise Planning Maturity

5 Management Reporting for Consolidation

6 Reduce Cost of Ownership


Performance: Interactive speeds Adaptive in-memory Data Marts

TimesTen

for

Analytics

Common Enterprise Information Model

BI Server

with

Detailed Usage Tracking

BI Presentation Services

BI Server

Script

Summary

Advisor Cache Miss

Cache Hit (sub-second)

Scheduled Refresh Aggregate

Selection

Usage Analysis

OLTP & ODS Systems

Data Warehouse Data Mart

Packaged Applications

(Oracle, SAP, Others)

Excel XML/Office

Business Process OLAP

Sources

Exadata Unstructured & Semi-Structured


Columnar Compression

Fast Table Loading

Continuous background checkpoints

Optimal Column Types

Parallel Table & Index Creation

Usage Tracking

Analysis

Recommendations

Identify .. Store ..

Optimized Query Generation

Advanced Analytical Functions

TimesTen Index Advisor

Analyze ..

Performance: Interactive speeds Adaptive in-memory Data Marts - Explained


Performance: Interactive speeds Impressive results

• BI Query reporting w/ Exalytics on Oracle DB

• In-memory data marts vs. the baseline DW: 18X faster on the average

• Individual dashboard response time gain upto 45x (Filter Department)

Response Time Comparison (Slowest transactions) - Baseline vs. Exalytics (non-Exadata)s










The Challenges of Unstructured Data

DATA IS GROWING

IN VOLUME

AND DIVERSITY

DATA CAN BE DIRTY OR

OF UNCERTAIN VALUE

Websites Social Media Text in Enterprise

Applications

Enterprise Content Systems,

File Systems, Email Big Data

80% UNSTRUCTURED

Business Intelligence

and Data Warehouses

20% STRUCTURED

XML

A MOSTLY TEXT, AND

DIVERSE SCHEMAS


Social Media Content Systems,

Files, Email

Websites

Unstructured Data

Big Data

Oracle Endeca Information Discovery Best platform for Unstructured Analytics

Endeca Server Hybrid Search/Analytical Database

Flexible Data Model

Extend Business Analytics with Unstructured Data With Oracle Endeca Information Discovery on Exalytics

Oracle Business Intelligence Best platform for integrated ROLAP and MOLAP

BI Server + Essbase Common Enterprise Information Model

OLTP & ODS

Systems

Enterprise Applications

(Oracle, SAP, Others)

Data Warehouse

& Data Marts

Structured Data


Unstructured Analytics: An Example Understand the Complete Picture with Context from Any Source

Data Warehouse /

Business Intelligence

Product Sales Metric: Sale Price

Dimensions: Customer, Product, Dealer,

Date

Warranty Claims Metric: Claim Count, Labor Cost, Part Cost

Dimensions: Customer, Product, Part,

Dealer, Date

Sales Transactions

ProdID Wk CustID Date Dealer Price

506 25 1233 10/3 Dealer1 $35,000

507 26 1545 09/4 Dealer2 $22,000

Warranty Claims

ClaimID ProdID PartID Date CustID Dealer PartCost LaborCost

12324 506 234 12/3 1233 Dealer1 $300 $200

12325 507 235 12/4 1545 Dealer2 $450 $900

Product Quality Application

Customer Verbatim

“..customer heard a

rattling sound toward left

front driver side. Had

issues with steering

column locking…”

Websites

Industry Forums

External Content

Government Agencies

Safety Administration

Claim from Competitor X

– Model ABC – After

driving this car for only 3

months, I started having…

“.. focus on passenger

vehicle crashes, and are

used to investigate injury

mechanisms to identify

potential improvements

in vehicle design.…”

“Love my new car but

having difficulty controlling

steering on sharp

corners..”

Social Media

Consumer Comments and Sentiment

“How do we avoid

costly product recalls?










Operational Reporting With Exalytics

Fast

– Change replication in seconds

Works with many sources

– Most comprehensive source support with

GoldenGate

Efficient

– In-Memory database and BI platform

integrated into one package

Comprehensive

– Interactive, Adhoc, Production reporting

– OBIEE, BI Publisher

Golden Gate &

ETL Data Load

OLTP DBMS

In-Memory DB


Operational Reporting Example Adjusting a manufacturing process with Operational Reporting

Logs

Replicate Analyze

Feedback










Excerpted by permission of Harvard Business School Press 2006

Adopt Planning and Budgeting Best Practices Rolling Forecasts Improve Agility and Accuracy


Link Financial and Operational Plans

Strategic

Plan

Financial Plan

Operational Plans

(products, customers, channels, regions)

Financial Models Driven by Operational Detail


Exalytics – Essbase In-Memory MOLAP Engine

ESSBASE – Block Storage - all things Parallel

– Parallel Data Load

– Parallel Dense Restructure

– Parallel Export

– Parallel Calculation in calculation scripts

ESSBASE – Aggregate Storage - considerations

– ASO scales linearly with the number of cores and memory

– Consolidation of Multiple ASO Applications into single Exalytics box

– Set Socket Affinity for Each Application

ESSBASE – Block Storage - all things Parallel


Exalytics – Some Performance Datapoints

• About 5x response time improvement under load

• 7x improvement in CPU Utilization by Essbase

Response Time improvement for end-to-end scenario for Planning PSB usecase with Essbase s

0

100

200

300

400

500

600

20 40 60 80 100

AvgResponseTime insec (Exalytics)

Avg ResponseTime in sec(11.1.1.2.1)










Management Reporting Workflow

Seamless integration of HFM with

Exalytics

– Real-time or On Demand Financial Analytics

Delivers single reporting solution for

custom financial analytics

– Modified dimensionality, merge additional data

sources

Extending HFM with zero impact on the

HFM servers

– More users, more reports, bigger queries

Simple and automated implementation

HFM

Database

Server

Essbase Load

Queries

GL

Planning

DW

Essbase










More than 70% of BI platform ownership costs are spent in administration. License costs are about 15% of the total ownership cost

License Implementation

Cost

Administration

BI Platform Costs: Software Vs Operations


Lowering Cost of Ownership

Better Cost-performance

– 3X more users compared to similar hardware

– Less DW tuning needed

Lower operational costs

– Unified patching

– Consolidate servers

Risk Reduction

– Pre-tested configurations

– Large community of users

– Unified single vendor support


Lower Cost of Ownership

Task Description Savings

Hardware sizing, architecture

savings

Exalytics provides fixed hardware

architecture and sizing guidelines

$21,000

Implementation cost saving Fixed deployment configurations $14,000

3 years patching and

upgrading

4 times a year – single integrated

patch per machine for 3 machines

$25,000

Reduced database tuning for

faster analytics

Ongoing database tuning – up to 4

man weeks a year

$115,000

Reduced risk Reduced risk due to non unique

configuration

Priceless

Typical customer with 3 Exalytics machines


Roadmap

Oracle Exalytics Planning Exalytics Current Releases and Roadmap

Exalytics System

• SAN support

• Phone home for hardware failures

• OVM support

BI Foundation 11.1.1.6.2BP1

• New visualizations: Trellis, SparkCharts

• New Mobile HD for iPad

• Summary Advisor enhancements

• Customer bug fixes

TimesTen for Exalytics 11.2.2.3

• Enhanced query optimization

• Faster data loading

EPM 11.1.2.2

• Planning vertical clustering

• Essbase optimizations

Endeca Server & Information Discovery 2.3

• Exalytics support

Exalytics System

• OVM for consolidating multiple applications

• Enterprise Manager plug-in

BI Foundation

• New visualizations, usability enhancements

• New Office client: Smart View for OBIEE

• OBIEE-Essbase: auto aggregate creation

• Incremental update generation

• Hadoop as a source

• Multi-tenancy

TimesTen for Exalytics

• Further integration with OBIEE

• Enhanced compression

EPM

• Expand EPM footprint on Exalytics

• Hyperion Profitability and Cost Management

Endeca Information Discovery

• Business Analyst data load

• Sources: OBIEE, and addl. unstructured

Endeca

• Better reporting, leveraging OBIEE

Exalytics

• Continued performance improvements

• VM-based software lifecycle

BI Foundation

• New visualizations, usability enhancements

• Predictive analytics enhancements

• Endeca as data source

• Interactive In-line Planning

• Geospatial enhancements

• New sources: Web services, Cloud sources

TimesTen for Exalytics

• Multi-terabyte memory support

• Parallel query

EPM

• Continued optimization: User scalability,

Calculation performance, Application/Server

consolidation

Endeca Server & Information Discovery

• Multi-source self-service mash-up

• Additional Oracle connectivity

Exalytics PS1

August 2012

What’s Next

0-12 month planning cycle

Future Directions

Post 12 month planning cycle


Exalytics In-Memory Machine

The most comprehensive analytic offering

– Hardware to applications; packaged and custom analytics

Against all your enterprise relevant data

– Structured & Unstructured; Internal & External, Departmental & Enterprise scale

Using Proven In-Memory Technology

– 15 years of proven in-memory products, thousands of deployments;

Yielding revolutionary benefits without disruption

– Works with existing infrastructure, existing applications, existing staff and skills


Exalytics – Complimentary sessions

Session / Time / Location Session / Time / Location

Monday

Superfast Business Intelligence with Exalytics

3:15 – 4:15 PM

Moscone South, Room 305

IMDB Technology for High-Performance SQL

and PL/SQL Applications

3:30 PM - 4:30 PM

Marriott Marquis - Salon 8

Tuesday

Superfast Enterprise Performance

Management with Exalytics

1:15 AM - 2:15 PM


Customer Panel: Oracle Exalytics

5:00 PM – 6:00 PM


Wednesday

Improve Applications and BI Queries with TimesTen

Hands On Lab

1:15 PM - 2:15 PM

Marriott Marquis - Salon 10/11

Exalytics Best Practices

11:45AM – 12:45 PM

Moscone South Room 305

Visit us at the DEMOgrounds! Moscone South, Booths S-043 and S-044

Q&A


Documents

1 Copyright © 2012, Oracle and/or its affiliates. All rights ......• About 5x response time improvement under load • 7x improvement in CPU Utilization by Essbase Response Time