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Creating Successful Presentations

A How-to guide on creating powerful presentations about human trafficking, while utilizing

Guy Kawasaki’s 10-20-30 Presentation Rule

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“ There is no such thing as

presentation talent, it is called

presentation skills. ”

-David JP Phillips

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What Makes a Presentation Successful?

• Present your message, goals, and mission with clear conviction

• Presentation tools like Prezi, SlideShare and PowerPoint can be used for:– Trainings– Describing your mission– Community outreach– Awareness-building activities

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“Simplicity is the ultimate

form of sophistication.”

-Leonardo Da Vinci

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Guy Kawasaki’s 10-20-30 Rule

•10: Ten informative slides per presentation

•20: Twenty minute presentation

•30: Minimum thirty-point font size

Simple Structure

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Why 10?

• Slides should outline material

• Focus on who you are, what you do, and why it matters

• Branding:– Your image is your brand

– Incorporate what makes you different on each slide, because people will pay attention and are more likely to respond

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• Studies show that the average attention span for an adult watching a presentation is twenty minutes

• Taking breaks: – You can extend the audience’s attention

span by taking short breaks

– Examples of effective “breaks”: a blank slide, a short story, or a demonstration

Why 20?

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• Ensures that audience can read your slides

• Forces you to know your material

• Word Count:– 30 point font keeps word

count low– 40 words per slide– When possible, substitute

images for words

Why 30?

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“We all love stories;

stories affirm who we are.”-Andrew Stanton

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Engaging Stories

• Revolve around a central question, for which

you are proposing a solution

• Make numbers relevant by putting them into

terms your audience understands

• Inspire anticipation, wonder, and curiosity

• Always express a take-home message

• Be passionate

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Beyond the Presentation

• Practice makes perfect

• Simplify

• Don’t use clichés

• Learn from the experts

• Keep your audience in mind

Image by Hubspot

THANK YOU!

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Human Exploitation & Trafficking (H.E.A.T.) Watch•Email: info@heat-watch.org•Main Website: www.heat-watch.org•Online Toolkit: Toolkit.heat-watch.org•Facebook.com/AlamedaCountyDAHEAT•Twitter.com/HEATWatch

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