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1
Data is big: ensure it is resilient
Allen DownsDirector, IBM Business Continuity and Resiliency Services
SYMANTEC VISION 2014
Agenda
2
New challenges 1
Market opportunity 2
IT and reputational risk 3
IBM Business Continuity and Resiliency Services 4
IBM BCRS Cloud Managed Backup with Netbackup 5
SYMANTEC VISION 2014
We are making markets by transforming industries and
professions with data.
We are remaking enterprise IT for the era
of cloud.
We are enabling systems of engagement
for enterprises. And leading by example.
The IBM Strategy
SYMANTEC VISION 2014
1001/4th
of new software is now being built for the Cloud.
85%
50%
Major trends support the need for Cloud-based Resilience
25%
CloudNon-Cloud
CAGR growthfor Cloud by 2020
-2%
7%
46%
Today 2020
Cloud percentage of total IT spend
$250B
of the world’s applicationswill be available in the cloud by 2016.
of large enterprises will have hybrid cloud deployments by 2017.
countries have data-protectionregulations in place.
of developers already report that cloud-based services or APIs are part of the applications they’re designing.
potential market size for cloud by 2017.
72%
7%
46%
25%
SYMANTEC VISION 2014
1,000,000,000,000
4/5ths
2.5Bgigabytes of new data generated every day.
3x500M
$187B
2.5petabytes of data is collected every hour by a major retailer.
2013
Growth of Big Data & Analytics by 2015
Hardware
Software
Services
2015
connected objectsand devices on the planet generating data by 2015.
increase in data- transmitting transistors per human by 2017.
of the world’s data isunstructured. Audio. Video. RFID data. Blogs. Tweets. All represent new areas to mine for insights.
DVDs worth of datais generated daily.
potential market in 2015.
$164B
$187B
The explosion in the volume of digital data will require robust, flexible data protection solutions
SYMANTEC VISION 2014
So what is big data ???
Big data - information of extreme size, diversity and complexity – is EVERYWHERE
This disruptive phenomenon is destined to help organizations drive innovation by gaining new and faster insight into their customers.
What are the opportunities?
What are the costs?
DID YOU KNOW?Through 2015, 85% of
Fortune 500 organizations will be unable to exploit big data for competitive
advantage.* *Gartner
SYMANTEC VISION 2014
SYMANTEC VISION 2014
“Lack of resources, expertise and tools to cost effectively manage multi-vendor environments
“My reputation is vital to my business success.”
“I need to protect against threats – even the ones I’m not prepared for.”
“I need to manage complexity of compliance across my organization and silos – and be audit ready all the time.”
“I need to provide access to and recoverability of data at any time.”
How do you…?• Increase regulatory compliance without increasing capital expenses• Block potential incoming threats without inhibiting traffic flow, data
availability and uptime• Prepare for the unexpected outage or disaster
Minor event Moderate event Substantial event
Sizing business continuity and IT security events how long? how much? how likely?
Lasts 19.7 minutes
Lasts about
2 hours
Lasts about 7.5 hours
Costs
$52,646per minute
Costs
$38,069per minute
Costs
$30,995per minute
chance of happening*
69%chance of happening*
37%chance of happening*
23%
*over the next 24 months
Clients are challenged to address board level requirements that are vastly different from what they were responsible for just five years ago
SYMANTEC VISION 2014
No downtime ever
Up to 15 minutes of downtime
More than 15 minutes but less than 1
hour of down-time
1 hour to less than 3 hours of downtime
3 hours to less than 10 hours of downtime
10 hours to 24 hours of
downtime
Don’t know0%
5%
10%
15%
20%
25%
30%
8%
28%
22% 21%
11% 9%
1%
Amount of Downtime Organizations Can Tolerate
The New Challenge: Organizations’ tolerance for downtime is now down to minutes vs. days in the past
9
Toward“Always On”
Lower RTO/RPO
zero tolerancefor down time
ContinuousAvailability
constant connectionto devices, usersand customers
RegulatoryRequirements
longer retention, protection of
digital info
Key trends are affecting BCRS, creating new demands for resilience solutions
BCRS for data protection
& data availabilityas a utility!
BCRS SmartCloud Resilience provide recovery, data
protection andApplication Resilience
in the Cloud!
BCRS for the “Always On”! new
world, anytimeanywhere
Data is the new natural resource!
A Growth Engine For Business !
Social, Mobile
BCRS is a critical portfolio to enable &
support IBM Strategic Imperatives
Source: 2013 by The Enterprise Strategy Group, Inc
Source: 2013 by The Enterprise Strategy Group, Inc.
SYMANTEC VISION 2014
Threats and challenges to business continuity can include human errors, natural disasters, cyber attacks and more
*IT Risk is “The business risk associated with the use, ownership, operation, involvement, influence and adoption of IT within an enterprise.” Source: ISACA – Information Systems Audit & Control Association, June 2011
As shown by new research sponsored by IBM and conducted independently by Ponemon Institute…
Average downtime for enterprises ranges from 19 minutes for small or minor incidents to over 450 minutes for large or substantial events
Cost per minute of downtime is higher for minor than substantial incidents ($53k versus $31k)
For a substantial incident, total cost of disruptions can exceed $14 million
65% of respondents believe Business Continuity Management enhances brand value and reputationHowever, only 34% of respondents believe their organization’s leaders recognize that IT risks affect reputationOnly 17% of respondents say their organizations have a formal BCM/DR strategy that is applied consistently across the enterprise.
34%
65%
$14M
17%
$53K
19-450 minutes
Source: 2013 IBM Global Study on the Economic Impact of IT Risk
SYMANTEC VISION 2014
The IBM BCRS portfolio addresses clients’ needs to manage risk and compliance with “always on” business resilience, data protection, and cloud enabled solutions
InfrastructureRecovery
CloudRecovery
BusinessResilience
RTO days - weeks minutes always available
multi-platform DR tape-based backup focus on recovery of systems broad geographic expansion recovery inside BCRS centers DR bolted to back end of app self managed recovery customer manages the data
multi-hypervisor failover disk-based backup / replicas focus on recovery of apps geographic rationalization DR part of app design managed service model IBM manages the data Data usage beyond recovery
multi-platform resilience continuous replication focus on proactive risk mgmt. geographic optimization mobility enabled workloads application resilience proactive managed services IBM manages uptime / risk
(1989 – 2006) (2007 – ) (2012 – )
SYMANTEC VISION 2014
To deliver a total resilience program, the resilience capability of each layer must be optimized.
SecurityRecoveryContinuity Availability
Facilities
Technology
Applications
Processes
Organization
Strategy and vision
DataData
The IBM BCRS portfolio can offer a comprehensive approach to achieving business resilience that extends across the enterprise
SYMANTEC VISION 2014
IBM BCRS Cloud Resilience
IBM BCRS Cloud Resilience Consulting
Cloud Managed Backup
Cloud Data Virtualization
Cloud Application Resiliency
Cloud Virtualized
Server Recovery
The IBM BCRS Cloud Resilience portfolio offers services for cloud-based application and information resilience, enabled by virtualized recovery
Shorter RTO/RPO objectives ensuring data availability in the event a restore is needed regardless of where the data is stored
Availability
Data Data + Systems Full server
Data + Systems + Applications
Resiliency for data and systems, by combining virtualized data management and server recovery with scalable RTO and RPO options
High availability of critical applications like e-mail and CRM through virtualization and short RTO/RPO
Resiliency for applications through a resilient local Cloud for application hosting, providing shorter RTO/RPO for mission critical applications.
SYMANTEC VISION 2014
IBM BCRS Cloud Managed Backup can provide end-to-end, more scalable, rapidly deployed service for server data backup and recovery
Identify risks and gaps in your existing data protection solution
Mitigate risk and reduce costs using a global, around-the-clock managed backup solution—at the data center or offsite
Improve backup and recovery results, with backup success rates of up to 99.8 percent1
Potential benefits: Uses a pay-as-you-use pricing model Does not require long-term architectural investments Offers scalability and automation to handle growth Helps provide higher levels of performance and reliability Provides comprehensive reporting capabilities
Acquisition modelService
Business model Pay for use
Technical model Scalable and elastic
Access model Internet
This service can help you
SYMANTEC VISION 2014
IBM BCRS Cloud Managed Backup helps protect your critical business data with cloud-based, managed solutions Pay-as-you-use pricing model
No long-term architectural investments
Scalability and automation to handle growth
Flexibility to meet changing requirements
High levels of performance and reliability
Reduced costs for deploying new services
Comprehensive reporting capabilities
Cloud Computing:
A style of computing where scalable and elastic IT-enabled capabilities are
provided "as a service" to external customers using Internet technologies*
SYMANTEC VISION 2014
We can provide features that enable you to back up and gain access to data anywhere, at virtually any time
IBM BCRS Cloud
Managed Backup Fea
ture
Cross-platform data protection
More flexible support for your heterogeneous IT environment
Self-monitoring via portals, dashboards and customized reporting
Ability to help save time and expense and to manage service-level agreements
Ability to combine with other associated business resiliency offerings
Faster access to and recovery of your business environment with reduced risk of disruption
Provide hardware and software as needs grow
End-to-end backup service helps ensure nearly 100 percent utilization rate, as you pay only for what you back up, with less need for up-front capital investments
Software to help manage regulatory compliance
Simplified management of industry regulation requirements
Ben
efit
s
SYMANTEC VISION 2014
IBM BCRS Cloud Managed Backup is designed to deliver security-rich, cloud-based data backup services
Overall benefits
Inclusive, cloud-based data protection for enhanced support
Time-tested, security-rich, more affordable data protection to support improved productivity
A suite of services tailored to your data environment
Financial benefits
Better data protection than a do-it-yourself (DIY) option
Frees up IT staff for core business projects
With managed
backup services,
you can gain:
Operational benefits
Better data protection than a do-it-yourself (DIY) option
Frees up IT staff for core business projects
IT benefits
A more efficient, time-tested methodology
Centralized visibility, reporting and analytics
Faster recovery with around-the-clock access to data
Improved backup success rates
SYMANTEC VISION 2014
IBM Cloud Managed Backup with Symantec Netbackup2014 Product Enhancements
• Standardization of Symantec Appliances as an available option• Incorporation of Symantec Netbackup 7.6
– Superior integration with VMWare
– Additional virtual machine recoverability
– Physical to Virtual recovery
– Faster backup + Any-level recovery
• Automated provisioning to drive quicker deployments• CMB Portal enhancements including additional reporting
capabilities• Quick Start Option – Pre-seed backup leveraging shared platform
SYMANTEC VISION 2014
IBM solution build using NetBackup for remote and data center customers
SYMANTEC VISION 2014
Symantec NBU appliance solution build using NetBackup for remote and data center customers
SYMANTEC VISION 2014
Alliance Model Characteristics
ContractContractWholesale contract with Partner allowing for re-sale to Partner’s customers
Determine location of Vault – Partner and/or IBM Data Center
Level 0 and Level 1 provided by PartnerLevel 2 and Level 3 provided by IBM
Cost per GB/Server wholesale cost to Partner. No Capex required.
Full Partner branding or co-branding.
Project Management by IBM of all work streams from contract signature to steady state service delivery
LocationLocation
PricePrice
BrandingBranding
Service LaunchService Launch
SupportSupport
Data CenterData Center
Level 1 Help Desk
Level 1 Help Desk
Level 2/3 Help Desk
Level 2/3 Help Desk
NetworkNetworkHardwareHardware
IBMIBM Alliance /PartnerAlliance /Partner
Customer
End user
Customer
End user
Data Center(Partner or IBM)
Data Center(Partner or IBM)
Level 1 Help Desk
Level 1 Help Desk
NetworkNetwork
Contract between Partner and Customer
Sample Delivery Break Out
SoftwareSoftware
MonitoringMonitoring
Level 2/3 Help Desk
Level 2/3 Help Desk
HardwareHardware
SoftwareSoftware
MonitoringMonitoringGovernanceGovernance Regular Executive Meetings
between IBM and Alliance
Data CenterData Center
SYMANTEC VISION 2014
Next steps—options for getting started on the path to value
• What is your cost of losing an hour of uptime?
• If you had to revert to your last backup, how much data would you lose?
• Do you have the expertise in-house needed to run and maintain an effective disaster recovery program?
• Do you care about Capex vs Opex?
• Do you need remote management and resource provisioning?
1 Ask yourself some simple questions 2
3
Take a deeper look at what IBM has to offer
Visit us in the IBM booth #111 in the Exhibit Hall
• Consulting Services to help identify, quantify, and prioritize business and IT risks, then develop strategies and designs to address those risks
• Managed Services to help reduce application, data and system loss with near-zero recovery times while assisting with planning, managing and recovering IT
• Infrastructure Recovery Services to helps eliminate the impact of disruptive events using both cloud and non-cloud based services designed to help store, protect and recover IT
Thank you!
Copyright © 2014 Symantec Corporation. All rights reserved. Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.
This document is provided for informational purposes only and is not intended as advertising. All warranties relating to the information in this document, either express or implied, are disclaimed to the maximum extent allowed by law. The information in this document is subject to change without notice.
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Allen [email protected] www.linkedin.com/pub/allen-downs/12/98/b96www.ibm.com/services/continuity
Thank you!
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