http://www.ppd.carleton.ca

1 “The Use of Social Media in the Recruitment Process”, Institute for Employment Studies, March 20132 “Jobvite 2013 Social Recruiting Survey”, Jobvite Aug 2013

93% of recruiters are likely to look at a candidates social profile. 2

45% of HR Professionals are using Social Media in their recruiting. 1

Is your organization effectively deployed on Social Media? Are you taking advantage of the opportunities for HR Professionals on Social Media? Are your policies consistent with practice and legal precedent?

Social media now plays a critical role in the hiring process, changing the world of the HR Professional. Most jobs are currently being recruited through social media and many organizations now use active recruiting, essentially becoming their own head hunters to locate potential future employees.

73% of organizations are planning on increasing their investment in Social Media for recruiting in 2014. 2

ROI is present! 43% of organizations spend less than $1000 per month but 60% estimate it has returned more than $29k/year and 20% estimate more than 90k/year. 2

78% of recruiters have hired through a social network. 2

Complete a pre-session questionnaire to receive a personal evaluation

of your current social media channel

deployment.

Topics covered during the seminar:• Strategy for digital and social media utilization by HR Professionals• Overview of the main channels currently in use by HR Professionals and the value of each• Legal obligations and challenges for the use of Digital and Social Media by HR Professionals• Review case examples of successes (and failures) of HR Professionals on the use of digital and social media• Key points for developing an action plan to incorporate digital and social media in your hiring processes

Topics Covered

Benefits

• Direction on how to deploy a HR social media strategy• Develop a favorable online presence for your organization, and knowing what mistakes to avoid• Increased reach of recruitment activities to attract new candidates

For Organizations

• Insight to help build your HR social media strategy• Information on social media tools to help you search for, attract, and screen potential employees• Confidence you are complying with legal obligations• Best practices to help you develop your action plan

For Individuals

Increase your reach, attract new candidates, and help secure top-notch talent for your organization through Social Media.

1 Day Digital & Social Media forHR Professionals

Recognized as one of the “Top 100 Marketing Professors on Twitter” by

Social Media Marketing Magazine (#66 Globally - #6 in Canada)

Recognized by the Marketing Management Association as a recipient

of the “2013 Hormel Teaching Excellence Award”

and he is the “2013 Hormel Master Teacher”

The only Canadian Professor on the “Top 50 Business School Professors on Twitter” by www.MBAPrograms.org

Recognized as one of the “Top 100 Web Savvy Professors for 2012”

by Best Online Universities

Digital and Social Media Strategy & Tactics

Multi-Day Training Programs

Including social media across all of your organization’s business functions is a critical element in achieving overall goals and objectives in today’s business environment. The benefits of utilizing digital and social media throughout the organization are proven and organizations must remain current in both the use and monitoring of digital and social media.

The Digital and Social Media Strategy & Tactics Seminar will teach participants how to develop and/or refine an effective Digital and Social Media Strategy; how to evaluate and choose the tools that are best suited to your organization and your strategy; how to develop a deployment play to take advantage of mobile, visual and video opportunities; and how to deploy the tools to help you integrate the various channels and manage multiple team members to ensure the best use of your organization’s time and money.

http://www.ppd.carleton.ca

The InstructorLyle R. Wetsch

Contactprofdev@sprott.carleton.ca

(613) 520-3486http://ppd.carleton.ca

The majority of all of your professional interactions today begin with some form of digital or social media channel. Whether this is through a visit to your website or a social media channel, a response to an email, or a search engine inquiry, you need to ensure that you are communicating your message effectively.

The Digital Communication & Advertising Seminar will teach participants how to improve digital deployment by ensuring that websites are presenting the right message and are accessible from all devices; how to ensure that websites and other channels can be found through effective search engine optimization; how to optimize email communication to ensure readability, opens and click-throughs; how to target your paid message through search advertising on both Google and Bing search networks; how to capitalize on the targeting capabilities of social networks to deploy pay-per-click advertising programs; and how to best use your digital and social media channels to engage your audience through effective, bi-directional communication.

Digital Communication & Advertising

Identifying the correct measures and understanding the best tools to evaluate these measures adds to the overall success of your organizations digital and social media strategy. It also enables you to continue investing in the techniques that are working, and modify those techniques that may not be performing at an optimal level. In essence, it is critical that organizations measure what matters and are making what matters measurable!

The Metrics, Measurement & Analytics Seminar will teach participants how to monitor and evaluate digital and social media deployments and identify opportunities to improve on the execution; how to determine the correct metrics and measurement techniques for your specific target audience and objectives; how to determine and use the correct tools to provide the information needed to make the correct decisions; how to properly deploy Google Analytics through the organization’s website and other digital deployments; how to use social media analytical tools including those within channels and integrated tools; how to use social listening tools to locate appropriate conversations related to your organization and brand; and how to use the information acquired and analyzed to ensure an optimal deployment.

Metrics, Measurement & Analytics

@LyleWetsch http://ca.linkedin.com/in/LyleWetsch/