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3 E-commerce Origins 1970 – EDI used for invoices and orders 1980 – ATMs, credit card acceptance 1990 – first true E-commerce sites hard goods: eBay, Amazon, Dell 2000 – soft goods: Napster, Travelocity, PayPal, downloads Beyond 2000 – mobile commerce, blackberry, cell phone internet access
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Details of 4 Exciting New Technologies
Presented by:Ma. Anna Corina G.
KagaoanAssistant ProfessorCollege of Arts and
Sciences
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E-commerce• Way of communicating your
business using another medium –banners, emailing invoices, executing transactions online.
• Way of creating a closer relationship with your customer – blogs, forums, negative sites.
• Way of making yourself accessible to your customer on their terms.
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E-commerce Origins• 1970 – EDI used for invoices and orders• 1980 – ATMs, credit card acceptance• 1990 – first true E-commerce sites hard
goods: eBay, Amazon, Dell • 2000 – soft goods: Napster, Travelocity,
PayPal, downloads• Beyond 2000 – mobile commerce,
blackberry, cell phone internet access
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E-commerce Affordability• Website – free • Search engines – free listed on local sites• E-commerce – free PayPal.com,
shopify.com, eBay.com, yahoo.com • Search Engine – drive customers• Create a customer experience – blogs,
boards, downloads
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MySpace, YourSpace, Web Space, Free Space.
• On the Inside• For the Outside• The Security In Between
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MySpace in the Workplace
• Community Education• Business Identity• Interactive Advertising
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YouTube• A free web site which lets users upload, view,
and share video clips. • Site Content
MoviesTV clipsMusic videos Amateur content/videoblogging.
• "YouTube.com" domain name was activated on February 15, 2005.
• YouTube, Inc. is still a very small company with about 60 employees.
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YouTube Origin•Started by Chad Hurley, Steve Chen, Jawed Karim in a garage in 2005.
•Summer of 2006, YouTube one of the fasted growing websites on the internet.•October 9, 2006, Google purchases YouTube for $1.65 billion.•August, 2006, Every Music Video ever created.
•2008 Election, Candidates are using YouTube as an advertising outlet.
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YouTube for Business?• You need to use YouTube NOW!
Nothing sells like a well made video
Cost-effective “free” Embed video on your website Reach a younger market More popular then all TV websites Build your brand Direct tap to customers Training option for employees
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Digital Signage• The latest advertising
medium.• Outdoor LED signs.• Television screens at airport.• Potential for custom
messages at each display.• Dynamic content.• A step up from printed
media.• Informs and entertains
customers and employees.
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Digital Signage History
• Printed Posters• PowerPoint• Standalone Software
• Dedicated Hardware• Internet Based
Service
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Digital Signage Benefits• Innovative Image.• Decreases perceived wait time.• Advertise lesser known
products.• Consistent message: all
branches.• Reinforces marketing
campaigns.• Get additional use of time
consuming creative services.• Can be low cost.
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Opportunities• May cross sell lesser known
products.• Increases customer retention:
lower perceived wait time.• Happier and productive staff.• Subscription lowers capital
expense.• Eliminates banner/poster
printing and delivery costs.• Low IT charges once installed.
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Content Considerations• Shared among all locations?• Education topics• Promote community image • Product/Promotions/Services • What demographics/scheduling• Staff recognition• Introduce new products• Approval process
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A Reminder
• Repeated communication builds and sustains customer and employee relationships.
• Technology provides personalized communication for less cost.
• Combining multiple technologies provides better message retention to more viewers.