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1. Display AD 1-1. Mobile Roadblock Package
1-2. Desktop Roadblock Package
2. Advertorial AD 2-1. Advertorial AD
2-2. Traffic Driving Option – Website
2-3. Traffic Driving Option – SNS
2-4. Traffic Driving Option – External media
3. SNS AD 3-1. FACEBOOK – Posting, Sponsored AD
3-2. INSTAGRAM – Posting, Story, IGTV, Sponsored AD
3-3. KAKAO STORY – Posting
3-4. KAKAO PLUS – Message, Posting
3-5. YOUTUBE – Posting
W KOREA DIGITAL
Launch
Print Readership
Issue
March 2005
60,000
19st every month
Digital
Wkorea.com
Kakaoplus
UV 590 thousand PV 2.07 million
1,120,000
1,260,000
48,000
W korea is the first and only license magazine of W America
It is recognized as the most luxurious and creative fashion magazine because it provides innovative visuals
through biggest size and high quality paper
W korea’s digital power has made it the most effective multi platform channel by combining with its prints
publication
*source : Google analytics, 2018. 9
590 thousand
UV
“W Digital owns 3.49 million Audience ”
“Loyal audience presence on various SNS platforms”
W KOREA DIGITAL
74% 26%
2.9 million
Fans
25 - 44
Female
590 thousand monthly visitors,
PV 2.07 million
Loyal audiences and
Traffic retention
SNS fans 2.9 million With powerful digital power
Has many SNS fans
Female target with
purchasing power takes 74%
of the overall visitors, and
54% of female visitors are 25-
44 years old
*source : Google analytics, 2018. 9
Display AD
01
1-1.Mobile Roadblock Package – Basic, Video, Premium Video
1-2.Desktop Roadblock Package – Basic, Video, Premium Video
Display AD
<Main> <Sub> <Main/Sub>
②Billboard banner
①Top banner
③Middle banner
①Top banner
②Billboard banner
③Middle banner
①Top banner ②Billboard banner
③Middle banner
①Top banner
⑤Full banner
④Half banner
①Top banner
or
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price
1 Space 830,000 Imps KRW 7,000,000
2 Space 1,660,000 Imps KRW 12,000,000
Size/Format Top banner 640*100 JPG/GIF
Billboard banner 640*200 JPG/GIF
Middle banner 600*500 JPG/GIF
Half or Full banner 750*500 or
640*910 JPG/GIF
* All banners are image format only
* Select either Half banner and Full banner (Not simultaneously)
* Half banner is only available when you buy the roadblock package
Display AD
<Main> <Sub> <Main/Sub>
②Billboard banner
①Top banner ①Top banner
②Billboard banner
③Middle banner
①Top banner ②Billboard banner
①Top banner
⑤Full banner
④Half banner
①Top banner
or
③Middle banner
-Video
③Middle banner
-Video
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price
1 Space 830,000 Imps KRW 8,000,000
2 Space 1,660,000 Imps KRW 14,000,000
Size/Format Top banner 640*100 JPG/GIF
Period Billboard banner 640*200 JPG/GIF
Middle banner - Video
Half or Full banner - JPG/GIF
* Video available : Middle banner, Full banner
* Select either Half banner and Full banner (Not simultaneously)
* Half banner is only available when you buy the roadblock package
<Middle banner - Video>
* Video exposure at the bottom of main/sub page articles
* Maximize view counts by exposing videos at the bottom of every article
* Auto play when video is exposed over 50%
* Tracking of impressions, clicks and video playbacks
* Various sizes available in MOBILE
<Mobile Full banner - Video>
* Full screen exposure when accessed by mobile devices
* Landscape and vertical video formats are available.
* Playbacks when clicking on a video (autoplay not available)
⑤Full banner
-Video
Display AD
①Top banner
-Video
③Middle banner
-Video
②Billboard banner
<Main> <Sub> <Main/Sub>
Half Full banner
①Top banner
④Half banner
①Top banner
②Billboard banner
③Middle banner
①Top banner ②Billboard banner
③Middle banner
-Video
①Top banner-Video
②Billboard banner
①Top banner-Video
③Middle banner
-Video
①Top banner-Video
④Half banner
or
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price
1 Space 830,000 Imps KRW 10,000,000
2 Space 1,660,000 Imps KRW 16,000,000
Size/Format Top banner 640*360 Video
Billboard banner 640*200 JPG/GIF
Middle banner - Video
Half or Full banner - JPG/GIF
* Video available : TOP banner, Middle banner, Full banner
* Select either Half banner and Full banner (Not simultaneously)
* Half banner is only available when you buy the roadblock package
<Middle banner - Video>
* Video exposure at the bottom of main/sub page articles
* Maximize view counts by exposing videos at the bottom of every article
* Auto play when video is exposed over 50%
* Tracking of impressions, clicks and video playbacks
* Various sizes available in MOBILE
<Top banner - Video>
* Video exposure at the top of main/sub pages
* Video play when clicking a play button (autoplay not available)
* Maximizing branding effect by positioning video AD at the top of a website
②Billboard banner
③Middle banner
②Billboard banner
③Middle banner
Display AD
<Main> <Sub>
①Top banner ①Top banner Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 80,000 Imps KRW 2,000,000
Size/Format Top banner 970*90 JPG/GIF
Billboard banner 970*250 JPG/GIF
Middle banner 930*180 JPG/GIF
* All banners are image format only
①Top banner
②Billboard banner
③Middle banner
-Video
Display AD
①Top banner
②Billboard banner
③Middle banner
-Video
<Main> <Sub>
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 80,000 Imps KRW 3,000,000
Size/Format Top banner 970*90 JPG/GIF
Billboard banner 970*250 JPG/GIF
Middle banner 1600*900 Video
* Video available : Middle banner
* 50% discount when purchasing Mobile Roadblock Package
Display AD
<Main> <Sub>
③Middle banner
-Video
①Top banner - Video
②Billboard banner
③Middle banner
-Video
①Top banner - Video
②Billboard banner
Period 1 week(Monday 9:00 ~ Next Monday 8:59)
Purchase Type CPD
Estimated Imps
Unit Price 1 Space 80,000 Imps KRW 5,000,000
Size/Format Top banner 1600*900 Video
Billboard banner 970*250 JPG/GIF/SWF
Middle banner 1600*900 Video
* Video available : Top banner, Middle banner
* 50% discount when purchasing Mobile Roadblock Package
Advertorial AD
02
2-1. Advertorial AD
2-2. Traffic Driving Option – Website
2-3. Traffic Driving Option – SNS
2-4. Traffic Driving Option – External media
Display AD
Deliver brand news such as new product, events and campaigns to W audience.
Commercial type, card type, and special type, you can choose the type of Advertorial for your campaign purpose.
<General Type> <Card Type> <Special Type>
Source Press release
Format Images and videos are freely used.
Price KRW 2 mill
Note Brand link can be inserted.
Source Press release
Format Images and videos are freely used.
Price KRW 3 mill (including production cost)
Note Contents are created by media.
Source Planned and produced by media
Format Quiz, photogram, illustration, etc.
Price Inquire separately.
Note Contents are created by media.
* If planning is needed, please contact us separately.
Display AD
Traffic Driving Option – Article Thumbnail
Increase the Advertorial Article View by adding the W Website option.
<Related Article> <Article Thumbnail>
Drive article traffic by fixed exposure of
advertorial articles in the second article area
when scrolling the article page
Fixed exposure of advertorial article thumbnail
at the bottom of the main page and all article
pages to attract clicks of intrinsic users
interested in the article
Price KRW 2,000,000
Duration 1 week
E,view 15,000 ~ 20,000 View
Price KRW 2,000,000
Duration 1 week
E,click 3,000,000 View, 500 ~ 1,000 Click
Display AD
2-3. Traffic Driving Option – W SNS
Drive advertorial traffic by utilizing various W SNS platforms
Platform Facebook
Product Link-type posting
Price KRW 3,000,000/Once
Est. Result 100,000 reach
Platform Kakao Plus
Product Link-type Posting + Push message
Price KRW 6,000,000/Once
Est. Result 50,000 message sent, 2,000 click
Platform Kakao Story, Kakao Plus
Product Link-type posting
Price KRW 3,000,000/Once
Est. Result 15,000 Click
Link to web article on facebook
Link to advertorial when clicked
Additional inflows through additional sponsored Ads
Link-type posting on Kakao Story and Plus Friend
Link to advertorial when clicked
Push message to W Kakao Plus Fried
Connection to W Plus Friend posting is required
Only available for contents created by W
Display AD
2-4. Traffic Driving Option – External media
Increase Advertorial article traffic by buying external media through W
Platform Naver Post
Period 1 time
Price KRW 2,000,000/Once
Est. Result 500 ~ 2,000 click
Platform Dable
Period Free
Price KRW 5,000,000/Once
Est. Result 30,000 click
Upload Web articles to W Naver Post Channel
Create content from media based on Advertorial article
200 domestic newspapers, broadcasting, magazine
site contents network
Advertorial Article thumbnail exposure to interested
users
Link to Advertorial article when clicking thumbnail
SNS AD
03
3-1.FACEBOOK – Posting, Sponsored AD
3-2.INSTAGRAM – Posting, Story, IGTV, Sponsored AD
3-3.KAKAO STORY – Posting
3-4.KAKAO PLUS – Message, Posting
3-5.YOUTUBE – Posting
Display AD
It can be delivered via W's Facebook channel
Posts are recognized as W's content
Price: KRW 3,000,000/Once
Estimated Result: 100,000~150,000 reach
Type: Link, image, video, multi-image, canvas
Various contents such as brand news, events, field sketching, etc.
Planning/covering/production can be done by W
(additional cost required)
Out-links in the text may be inserted to link to various pages.
* The final text can be modified to match W’s tone and manner.
Display AD
Price : KRW 1,000,000/Once
E-shop page has Facebook Shop function to connect product tag and product purchase page
In addition to the main account, W's Facebook operates men's, living & kids channels to deliver content to core audiences
interested in core categories.
* The final text can be modified to match W’s tone and manner.
Display AD
Minimum Price: KRW 500,000 (20% commission included)
Auction type and R&F type available
All targeting available on facebook can be applied
W premium targeting based on W website visitors
Click-to-Action(CTA) button to connect external pages
Optimized advertorial managed by W’s facebook AD operator
Sponsored AD is available at additional cost along with W's Facebook posting AD
All targeting available on Facebook can be applied
* The final text can be modified to match W’s tone and manner.
Display AD
It can be delivered via W's Instagram channel
Posts are recognized as W's content
Price: KRW 4,000,000/Once
Estimated Result: 40,000 views
Type: Image, video, multi-image, multi-video
Various contents such as brand news, events, field sketching, etc.
Planning/covering/production can be done by W
(additional cost required)
* The final text can be modified to match W’s tone and manner.
Display AD
In addition to the main account, W's Instagram operates men's, living & kids channels to deliver content to core audiences
interested in core categories.
Price: KRW 1,500,000/Once
Type: Image, video, multi-image, multi-video
Various contents such as brand news, events, field sketching, etc.
Planning/covering/production can be done by W
(additional cost required)
* The final text can be modified to match W’s tone and manner.
Display AD
Sponsored AD is available at additional cost along with W's Instagram posting AD
All targeting available on Instagram can be applied
Minimum Price: KRW 500,000 (20% commission included)
Auction type and R&F type available
All targeting available on Instagram can be applied
W premium targeting based on W website visitors
Click-to-Action(CTA) button to connect external pages
Optimized advertorial managed by W’s facebook AD operator
* The final text can be modified to match W’s tone and manner.
Display AD
Various news of products, showcase, etc. can be delivered to mobile-optimized full-screen
Planning/covering/production must be processed by W
Story posting & Fixed spot exposure for 1 week w instagram highlight.
Price: KRW 8,000,000/Once (Story + Highlights Fixed)
KRW 11,000,000/Once (Posting + Story + Highlights Fixed)
Estimated Result: 15,000~20,000 views
Made in W (Planning/covering/production)
Exclusive exposure on W Story 24 hour
Fixed spot exposure for 1 week w instagram highlight
Can insert Hash/account tags, outlinks applicable
* The final text can be modified to match W’s tone and manner.
Display AD
Products that can deliver high-quality content up to 60 minutes
Price: KRW 4,000,000/Once
Play time: 15 seconds to 60 minutes
Exclusive exposure on W IGTV upload day
W Story 24 hour single exposure
Out-links in the text may be inserted to link to various pages.
* The final text can be modified to match W’s tone and manner.
Display AD
W’s Kakao Story is a product that can expose brand and product information with exclusive content of W only from 2030
female users who have many kakao story channels
Price: KRW 1,000,000/Once
Estimated Result: About 15,000~20,000 views
Various types are available such as images, videos, card-type and
link-type
Out-link insertion in the text to link to various pages
* The final text can be modified to match W’s tone and manner.
Display AD
Kakao plus has more than 40 million Korean subscribers
This product uploads a post to W's feed and sends a 1: 1 message to W's fans.
〈Posting AD〉
Type: Image, video, multi-image, multi-video
Out-link insertion in the text to link to various pages
〈Push Message〉
Type: Wide image, List
Kakao Posting AD or Can be Out-link to various pages
• Price: KRW 5,000,000/Once
(Posting AD + Push Message)
* The final text can be modified to match W’s tone and manner.
Display AD
Various news of products, tutorials, showcase, etc. can be delivered via W's YOUTUBE channel
Price: KRW 2,000,000/Once
Play time : Up to 15 minutes
Planning/covering/production can be done by W
(additional cost required)
* The final text can be modified to match W’s tone and manner.
AD RATE
Device Location Product Size Format SOV Period E.Imp E.CTR/VTR Price
Mobile
Main/Sub Top banner
640*100 jpg/gif
50% 1 week
120,000~170,000 0.10% 4,000,000
Main/Sub 640*360 mov/avi/mp4 120,000~170,000 VTR : 0.5% 8,000,000
Main/Sub Billboard banner 640*200 jpg/gif 120,000~170,000 0.20% 4,000,000
Main/Sub Middle banner
600*500 jpg/gif 240,000~340,000 0.10% 4,000,000
Main/Sub - mov/avi/mp4 240,000~340,000 VTR 5.0% 6,000,000
Main/Sub Half banner 750*500 jpg/gif 50,000~150,000 0.50% 6,000,000
Main/Sub Full banner
640*910 jpg/gif 50,000~150,000 1.00% 6,000,000
Main/Sub 640*910 mov/avi/mp4 50,000~150,000 1.00% 6,000,000
Desktop
Main/Sub Top banner
970*90 jpg/gif
100% 1 week
10,000~20,000 0.10% 1,000,000
Main/Sub 1600*900 mov/avi/mp4 10,000~20,000 VTR : 0.5% 3,000,000
Main/Sub Billboard banner 970*250 jpg/gif 10,000~20,000 0.20% 1,000,000
Main/Sub Middle banner
930*180 jpg/gif 20,000~40,000 0.10% 1,000,000
Main/Sub 1600*900 mov/avi/mp4 20,000~40,000 VTR 5.0% 2,000,000
* The above impressions are “estimated”, and may vary depending on the situation.
• Banner position & AD spec guide: http://adguide.doosanmagazine.kr/new/wk-mo.php
• Various package configurations are available. Please contact for further suggestions.
Media Device Position Product Period E.Imp Price
W
Desktop, Mobile Advertorial W Website 1 time 2,000,000
Desktop, Mobile Article Thumbnail W Website 1 week 1,000~2,000 Click 2,000,000
Desktop, Mobile Second article W Website 1 week 20,000~40,000 View 2,000,000
Media Device Position Product Period E.Imp Price
W SNS
W Facebook Posting 1 time fan 1.14 M 3,000,000
W Instagram Posting 1 time fan 1.14 M 4,000,000
W Instagram Story + Highlights Fixed 1 time fan 1.14 M 7,000,000
W Instagram IGTV 1 time fan 1.14 M 4,000,000
W Kakao Plus Friends Posting AD + Push Message 1 time fan 48 K 4,000,000
W Facebook, Instagram Sponsored AD - -
<SNS AD>
<Advertorial AD>
* The above impressions are “estimated”, and may vary depending on the situation.
• Banner position & AD spec guide: http://adguide.doosanmagazine.kr/new/wk-mo.php
• Various package configurations are available. Please contact for further suggestions.
