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1
Dr. Amelia Baldwin Dr. Amelia Baldwin
ACC 211ACC 211
University of Alabama in HuntsvilleUniversity of Alabama in Huntsville
© Copyright 2007 Thomson South-Western, a part of The Thomson Corporation. Thomson, the Star Logo, and
South-Western are trademarks used herein under license.
FINANCIAL ACCOUNTING
2ND EDITION
BY
DUCHAC, REEVE, & WARREN
1Role of Accounting in Business
3
1. Describe types, forms of business; business stakeholders
2. Describe 3 business activities
3. Define accounting, its role
4. Describe, illustrate basic financial statements
LEARNING GOALSLEARNING GOALS
Continued
4
LEARNING GOALSLEARNING GOALS
5. Describe 8 accounting concepts
6. Describe, illustrate horizontal analysis
5
HERSHEY FOODS CORP.
Hershey Foods Corporation
Began in early 1900
A leading candy manufacturer
Produces more than 1 billion pounds of candy each year
8
3 forms of business are
•Sole proprietor
•Partnership
•Corporation
•Limited liability corporation
LG 1
3 FORMS OF BUSINESS
9
5 differences are
•Ease of formation
•Legal liability
•Taxation
•Limited life
•Capital access
5 DIFFERENCES
LG 1
10
DIFFERENCES IN FORMS OF BUSINESS
DIFFERENCES IN FORMS OF BUSINESS
Form Ease
Legal Liability Taxation
Limited Life
Capital Access
Proprietorship Simple No limit Non-taxable Yes Limited
Partnership Simple No limit Non-taxable Yes Average
Corporation Complex Limited Taxable No Extensive
Limited Liability Co.
Moderate Limited Non-taxable Yes Average
LG 1
11
HOW DO BUSINESSES MAKE MONEY?
HOW DO BUSINESSES MAKE MONEY?
• Businesses– Provide goods and services
• Businesses maximize profits– Must gain advantage over competitors
to maximize profits
LG 1
13
EXERCISE 1-2aEXERCISE 1-2a
Press “Enter” or click left mouse button for answer.
Identify companies with a low-cost emphasis.
1. BMW
2. Charles Schwab
3. Circuit City
4. Coca-Cola
5. Dollar General
6. Goldman Sachs
7. Home Depot
8. Maytag
9. Nike
10. Office Depot
11. Sara Lee
12. Southwest Air
LG 1
Click the button to skip this exercise
14
EXERCISE 1-2bEXERCISE 1-2b
Press “Enter” or click left mouse button for answer.
Identify companies with a premium-price strategy.
1. BMW
2. Charles Schwab
3. Circuit City
4. Coca-Cola
5. Dollar General
6. Goldman Sachs
7. Home Depot
8. Maytag
9. Nike
10. Office Depot
11. Sara Lee
12. Southwest Air
LG 1
Click the button to skip this exercise
16
A business stakeholder is a person or entity that has
an interest in the economic performance and well-
being of a business.
LG 1
17
STAKEHOLDERSSTAKEHOLDERS
Stakeholders areEmployees/Managers
Customers
Suppliers
Bank, owners
Government
Stakeholders areEmployees/Managers
Customers
Suppliers
Bank, owners
Government
LG 1
Continued
18
Business Stakeholder Interest Examples
Capital markets stakeholder
Provides financing Banks, owners, stockholders
Product/service market stakeholders
Buyers of products, services and vendors
Customers, suppliers
Government stakeholders
Collects taxes, fees from business, employees
Federal, state, city government
Internal stakeholders People employed by business
Employees, managers
LG 1
EXHIBITEXHIBIT 22
21
FINANCING ACTIVITIESFINANCING ACTIVITIES
LG 2
Financing activities• Borrowing creates a liability• Issuing ownership shares creates
capital stock
Financing activities• Borrowing creates a liability• Issuing ownership shares creates
capital stock
22
INVESTING ACTIVITIESINVESTING ACTIVITIES
Investing activities• Obtaining assets to operate business
Investing activities• Obtaining assets to operate business
LG 2
23
OPERATING ACTIVITIESOPERATING ACTIVITIES
Operating activities• Offer product, service
Operating activities• Offer product, service
LG 2
25
ROLE OF ACCOUNTING
LG 3
Accounting is “an Accounting is “an information system that information system that provides reports to provides reports to stakeholders about the stakeholders about the economic activities and economic activities and condition of a business.”condition of a business.”
29
4 financial statements are
•Income statement
•Retained earnings
•Balance sheet
•Statement cash flows
4 financial statements are
•Income statement
•Retained earnings
•Balance sheet
•Statement cash flows
4 FINANCIAL STATEMENTS
LG 4
30
FINANCIAL STATEMENTSFINANCIAL STATEMENTS
Financial Statement Reporting Objective
Income statement Change in financial condition
Retained earnings Change in financial condition
Balance sheet Financial condition
Cash flows Change in financial condition
LG 4
31
INCOME STATEMENT(Slide 1 of 3)
INCOME STATEMENT(Slide 1 of 3)
Reports change in financial condition due to operations
Revenues and expenses for a period of time
Month, quarter, year
Reports change in financial condition due to operations
Revenues and expenses for a period of time
Month, quarter, year
LG 4
32
INCOME STATEMENT(Slide 2 of 3)
INCOME STATEMENT(Slide 2 of 3)
The income statement uses the Matching Concept
Expenses for period are Matched against revenues for same period
Revenue – Expenses = Net Income
The income statement uses the Matching Concept
Expenses for period are Matched against revenues for same period
Revenue – Expenses = Net Income
LG 4
34
RETAINED EARNINGS(Slide 1 of 2)
RETAINED EARNINGS(Slide 1 of 2)
Reports changes in financial condition due to changes in retained earnings during a
period.
Retained earnings is the portion of net income retained by the business.
Reports changes in financial condition due to changes in retained earnings during a
period.
Retained earnings is the portion of net income retained by the business.
LG 4
36
BALANCE SHEET(Slide 1 of 2)
BALANCE SHEET(Slide 1 of 2)
Reports financial condition as of a point in time
Accounting equation
Assets = Liabilities + Stockholders’ Equity
Reports financial condition as of a point in time
Accounting equation
Assets = Liabilities + Stockholders’ Equity
LG 4
38
STATEMENT OF CASH FLOWS(Slide 1 of 2)
STATEMENT OF CASH FLOWS(Slide 1 of 2)
Reports change in financial condition from changes in cash during a period that occur due to
a) Cash flows from operating activities
b) Cash flows from investing activities
c) Cash flows from financing activities
Reports change in financial condition from changes in cash during a period that occur due to
a) Cash flows from operating activities
b) Cash flows from investing activities
c) Cash flows from financing activities
LG 4
40
EXERCISE 1-5aEXERCISE 1-5a
Press “Enter” or click left mouse button for answer.
X = $96,500
Assets = Liabilities + Equity
X = $25,000 + $71,500
LG 4
Click the button to skip this exercise
41
EXERCISE 1-5bEXERCISE 1-5b
Press “Enter” or click left mouse button for answer.
X = $67,750
Assets = Liabilities + Equity
$82,750 = X + $15,000
LG 4
Click the button to skip this exercise
42
EXERCISE 1-5cEXERCISE 1-5c
Press “Enter” or click left mouse button for answer.
X = $19,500
Assets = Liabilities + Equity
$37,000 = $17,500 + X
LG 4
Click the button to skip this exercise
43
• Statement of cash flows linked to cash on balance sheet
• Net income from income statement linked to retained earnings statement
• Retained earnings linked to balance sheet in stockholders’ equity
INTEGRATED FINANCIAL STATEMENTS
INTEGRATED FINANCIAL STATEMENTS
LG 4
44
Hershey Foods Corp
Balance Sheet 12/31/2004
Assets (Cash 55) = Liabilities + Equity (RE 3,469)
$3,797 = $2,708 + $1,089
CASH FLOWS
Operations $797
Investing <363>
Financing <494>
Decrease <60>
Cash 1/1 115
Cash 12/31 55
INCOME STATEMENT
Revenues $4, 429
Expenses 3,838
Net Income $ 591
RETAINED EARNINGS
1/1 $3,469
+NI 591
-Div 386
12/31 $3,469
LG 4
EXHIBIT EXHIBIT 88
46
ACCOUNTING CONCEPTSACCOUNTING CONCEPTS
• Generally accepted accounting principles (GAAP)
LG 5
Business Entity Concept
Cost Concept
Going Concern
Matching Concept
Objectivity Concept
Unit of Measure Concept
Adequate Disclosure Concept
Accounting Period Concept
47
• Applies accounting to a specific entity– Hershey
• For profit corporation
• Separate from accounting for other entities
LG 5
BUSINESS ENTITY CONCEPTBUSINESS ENTITY CONCEPT
48
COST CONCEPTCOST CONCEPT
• Amount initially entered into accounting records for purchases– Cost of Hershey’s land
LG 5
49
GOING CONCERN CONCEPTGOING CONCERN CONCEPT
• Business expects to continue in operations for an indefinite period of time– Hershey plans to build on land in future
LG 5
50
MATCHING CONCEPTMATCHING CONCEPT
• Expenses for a period are matched with revenue they generate– Hershey subtracts expenses from revenues on
income statement
LG 5
51
OBJECTIVITY CONCEPTOBJECTIVITY CONCEPT
• Entries into accounting records based on objective evidence– Hershey’s bank statements support entries in
cash account
LG 5
52
UNIT OF MEASURE CONCEPTUNIT OF MEASURE CONCEPT
• All economic data recorded in dollars– Hershey presents financial statements in dollars
LG 5
53
ADEQUATE DISCLOSURE CONCEPT
ADEQUATE DISCLOSURE CONCEPT
• Financial statements include all relevant data needed to understand financial condition and performance– Hershey provides other disclosures in footnotes
LG 5
54
ACCOUNTING PERIOD CONCEPT
ACCOUNTING PERIOD CONCEPT
• Economic data collected for a period of time in preparation of– Hershey’s income statement– Hershey’s retained earnings– Hershey’s cash flow statement
LG 5
55
RESPONSIBLE REPORTINGRESPONSIBLE REPORTING
• Reliability of financial reporting important – To economy– For ability of business to raise money from
investors• Stockholders
• creditors
57
HORIZONTAL ANALYSISHORIZONTAL ANALYSIS
Uses comparative financial statements toCompute percentage increases &
decreases
Examine trends year to year
LG 6
58
HERSHEY FOODSHORIZONTAL ANALYSIS
HERSHEY FOODSHORIZONTAL ANALYSIS
2004 2003 AMOUNT %
SALES $4,429 $4,173 $256 6.1%
CGS 2,679 2,545 134 5.3
GP 1,750 1,628 122 7.5
S & A EXP 847 831 16 1.9
OP INCOME BEFORE TAX
903 797 $106 13.3%
LG 6
59
ANALYSISANALYSIS
Hershey’s operating income increased twice as much as its sales revenue
Gross profit increased more than cost of merchandise
Hershey’s operating income increased twice as much as its sales revenue
Gross profit increased more than cost of merchandise