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Entrepreneurship Summer School 2011

Jeff SkinnerJohn Mullins

ESS Co-Directors

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Why Entrepreneurship Summer School?

• Principal purposes:– Build skills to assess and shape opportunities– Build a foundation for developing a business plan – Experience entrepreneurial life – is it for you?– ‘Forces’ immersion in a market/industry that

intrigues you – ‘Plan A’ is just the way in…?

• Our signature program in entrepreneurship

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Who should come?

• Students with genuine ideas they wish to pursue now• Those who would value working closely with a

mentor from the entrepreneurial community• Students who want to check out their aptitude &

liking for an entrepreneurial life• Those who want to maximise their entrepreneurship

experience and exposure at LBS

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Overview of ESS 2011

• 13 May: Application deadline• 10-15 July: Block week• Mid July through early September

– Field-based research into your opportunity, working individually (or in teams of 2-3)

• 4-6 August: Thursday-Saturday (re-energise)• 25 August: Optional dress rehearsal • 2-3 September: Final presentations, course

wrap-up, and awards dinner

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The Block Week & Weekend

• Lots of stuff that isn’t taught elsewhere:– Cold-calling, interview skills– On-street market research– Networking skills– Legal, IP– Elevator pitches, presentation skills– Entrepreneurial team-building– Hustle as strategy

• Plus – a cast of ‘thousands’:– Panel discussions with investors, entrepreneurs– ESS alumni – Peer group support– Experienced judges, mentors

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The Heart of ESS: Mentored Due Diligence

• Field-based research on your opportunity, working under the guidance of– A mentor from our networks, including our

LBS business angels (Enterprise 100) and growing community of accomplished entrepreneurs…

– Anywhere in the world is OK

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The Outcome:Feasibility Study Presentations

• Thursday 25 August: Optional dress rehearsal with video

• Fri-Sat 2-3 September: Final presentations– Delivered to and graded by panel of investors

and successful entrepreneurs– No punches pulled!

• Prizes for best argued ‘viable’ & ‘non-viable’

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Next Steps to Join Summer School 2011

• Submit your CV, personal mission statement, and opportunity overview per the ESS website, deadline 13 May (but first-come, first-served and space is limited to about 50 participants)

• See www.london.edu/summer_school for complete details

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Questions?

John Mullins: jmullins@london.edu

Jeff Skinner: jskinner@london.edu

or

www.london.edu/summer_school