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EPP Textbook ProjectEPP Textbook Project Coordinated by:Coordinated by:

Program goal:Program goal:

To catalyze market support for the To catalyze market support for the conservation of natural resources conservation of natural resources and key conservation areas.and key conservation areas.

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Why Textbooks?Why Textbooks?

Effort in textbook sector is part of a larger effort the Effort in textbook sector is part of a larger effort the book industry as a wholebook industry as a whole

77% global growth in pulp, paper, publishing (1995-77% global growth in pulp, paper, publishing (1995-2020) and over 90% of paper is virgin fiber2020) and over 90% of paper is virgin fiber

Paper production and consumption is impactingPaper production and consumption is impacting rare and Endangered Forest types and communitiesrare and Endangered Forest types and communities

Book industry as a whole consumes over one million Book industry as a whole consumes over one million tons or nearly 20 million trees per year. Textbooks tons or nearly 20 million trees per year. Textbooks represent approximately 20% of this total represent approximately 20% of this total consumption.consumption.

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Impact Area:Impact Area: U.S. Southeast U.S. Southeast

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The ImpactsThe Impacts

• Largest Paper Producing Region in WorldLargest Paper Producing Region in World

• 5-6 Million acres/year logged for paper5-6 Million acres/year logged for paper

•Book paper: one of top ten products Book paper: one of top ten products producedproduced

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Forest ConversionForest Conversion

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Into Managed PlantationsInto Managed Plantations

•90% fewer species and impacts on local 90% fewer species and impacts on local communities due to chemical exposurecommunities due to chemical exposure

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Canadian Boreal ForestCanadian Boreal Forest ““North America’s Amazon,” as the world's North America’s Amazon,” as the world's

largest contiguous wooded wilderness. largest contiguous wooded wilderness.

Home to 500 indigenous communitiesHome to 500 indigenous communities

Home to 40% of N. America’s bird speciesHome to 40% of N. America’s bird species

The Boreal also stores more carbon than any The Boreal also stores more carbon than any forest on earth forest on earth

It is estimated that 65% of trees cut in the It is estimated that 65% of trees cut in the Boreal are used to make paper / 80% to U.S. Boreal are used to make paper / 80% to U.S. consumersconsumers

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Canadian Boreal ForestCanadian Boreal Forest

““North America’s Amazon,” North America’s Amazon,” as the world's largest as the world's largest contiguous wooded contiguous wooded wilderness.wilderness.

Home to 40% of N. Home to 40% of N. America’s bird speciesAmerica’s bird species

The Boreal also stores The Boreal also stores more carbon - the primary more carbon - the primary constituent for global constituent for global warming - than any other warming - than any other forest on earth. forest on earth.

It is estimated that 65% of It is estimated that 65% of trees cut in the Boreal are trees cut in the Boreal are used to make paper. used to make paper.

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Canadian Boreal ForestCanadian Boreal Forest

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Canadian Boreal ForestCanadian Boreal Forest

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Canadian Boreal ForestCanadian Boreal Forest

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Textbooks and IndonesiaTextbooks and Indonesia•World’s most biodiverse World’s most biodiverse forestsforests

•72% loss of original forests72% loss of original forests

•In 1999, pulp/paper In 1999, pulp/paper accountedaccounted for ½ of forest exportsfor ½ of forest exports

•800% growth from 88-99800% growth from 88-99

•High amounts of illegal High amounts of illegal logging (40% from 95-99)logging (40% from 95-99)

•Significant impacts on Significant impacts on indigenous populationindigenous population

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Precautionary PrinciplePrecautionary Principle

Educational Stakeholders can support through:Educational Stakeholders can support through:

1. Pressuring publishers to produce textbooks1. Pressuring publishers to produce textbooks

responsibly [letter/national sign-on responsibly [letter/national sign-on statement]statement]

2. Increased commitment to and use of FSC,2. Increased commitment to and use of FSC,

recycled, and alternative fiber paperrecycled, and alternative fiber paper

3. Incorporation of EPP goals into future 3. Incorporation of EPP goals into future contractscontracts

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Market TrendsMarket Trends Supply Chain is Responding in the Tradebook Supply Chain is Responding in the Tradebook

SectorSector-Over 126 U.S. publishers [including Random House and -Over 126 U.S. publishers [including Random House and McGraw-Hill] with formal paper policies in placeMcGraw-Hill] with formal paper policies in place-Over 20 new environmental book papers in last 3-4 -Over 20 new environmental book papers in last 3-4 yearsyears-Over 10 million books on recycled fiber in 2005-Over 10 million books on recycled fiber in 2005

-Over 15 U.S. book printers stocking recycled/FSC-Over 15 U.S. book printers stocking recycled/FSC

-Price parity / competitive pricing is possible-Price parity / competitive pricing is possible

-Greater demand = lower prices / more availability-Greater demand = lower prices / more availability

-Further advancements are directly linked to the -Further advancements are directly linked to the widespread participation of publishers and otherswidespread participation of publishers and others

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Program Goals & StrategiesProgram Goals & Strategies Continuing encouragement of publishers and

paper mills to determine recycled fiber threshold levels and to develop/utilize textbook papers w/ recycled and FSC fiber

Working w/ state agencies, colleges and university systems and professors, and individual schools and districts to communicate environmental goals

Working with textbook purchasers (states, districts, college book stores) to incorporate environmental paper specifications into contracts

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EPP Goal: Postconsumer EPP Goal: Postconsumer RecycledRecycled

Good quality, competitively priced, readily Good quality, competitively priced, readily available in marketplace.available in marketplace.

Encourage publishers and to produce Encourage publishers and to produce books with pc content – publishers will ask books with pc content – publishers will ask millsmills

Response time can be quick Response time can be quick

Tangible Environmental BenefitsTangible Environmental Benefits

2020

Postconsumer RecycledPostconsumer RecycledPer Ton Savings [Ton of Virgin vs. Recycled Per Ton Savings [Ton of Virgin vs. Recycled

Freesheet]Freesheet]

WhatWhat Enviro SavingsEnviro Savings % Better% Better

Greenhouse GasesGreenhouse Gases 2,208 pounds2,208 pounds 38.8%38.8%

Water UtilizationWater Utilization 10,195 gallons10,195 gallons 49.7%49.7%

Typical TreesTypical Trees 24 trees24 trees 100%100%

Calculations provided by Environmental Defense, Washington D.C., 2004Calculations provided by Environmental Defense, Washington D.C., 2004

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EPP Goal: Forest Stewardship EPP Goal: Forest Stewardship Council Certified Fiber (FSC)Council Certified Fiber (FSC)

FSC Certified fiber / paper ensures:FSC Certified fiber / paper ensures: Fiber does not originate from Endangered ForestsFiber does not originate from Endangered Forests

Indigenous rights have been adequately Indigenous rights have been adequately respectedrespected

No conversion from bio-diverse forest to single No conversion from bio-diverse forest to single species plantation species plantation

Chemical inputs / clear-cuts significantly reducedChemical inputs / clear-cuts significantly reduced

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Steps for Educational Steps for Educational StakeholdersStakeholders

1.1. Formally communicate wishes to publishers Formally communicate wishes to publishers through letter and/or endorsing statement:through letter and/or endorsing statement:

-Maximization of recycled fiber-Maximization of recycled fiber

-Maximization of paper that is FSC certified-Maximization of paper that is FSC certified

3.3. Incorporate EPP goals for textbook paper Incorporate EPP goals for textbook paper into contracts when renegotiating/ re-into contracts when renegotiating/ re-adoptingadopting

4.4. Recycle more paper!!Recycle more paper!!

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Potential ChallengesPotential ChallengesHigher costs --- maybe: can shift w/ Higher costs --- maybe: can shift w/

widespread shiftswidespread shifts

Non-responsive publishersNon-responsive publishers

Uninterested stakeholdersUninterested stakeholders

So many other prioritiesSo many other priorities

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Precedents and Current Precedents and Current WorkWork

PrecedentsPrecedents

Federal and state paper procurement initiativesFederal and state paper procurement initiatives

Cooperative purchasing programs Cooperative purchasing programs [recycledproducts.org][recycledproducts.org]

Current WorkCurrent Work Higher ed. focus/successHigher ed. focus/success Working with 12 states: NC, NJ, DE, MA, VT, Working with 12 states: NC, NJ, DE, MA, VT,

NY, CA, MI, RI, TX, WANY, CA, MI, RI, TX, WA Beginning a K-12 strategyBeginning a K-12 strategy

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Contact usContact us

www.greenpressinitiative.orgwww.greenpressinitiative.orgwww.nwf.orgwww.nwf.org

Todd Pollak: 734-418-2919Todd Pollak: 734-418-2919todd@greenpressinitiative.orgtodd@greenpressinitiative.org

April Smith: April Smith: 802-496-5547802-496-5547aprilsmith@gmavt.netaprilsmith@gmavt.net