Startup Demo Pitch Session

Mobile Applicationfoo-me.com

• Rolled out in Lebanon • More than 8,000 downloads• More than 100K hits per month• On OVI and GetJar Stores since 3 months•Usage increase of 50% per month on average

1Confidential

Value Proposition

Free location based mobile application

Compatible on most Mobile Handsets

Easy to download, saves you time and Money

Gives you anything you need on the spot

Covers a set of services i.e. events, movies,…

Users interact, gather points and statuses

Quick Facts!

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ServicesRoadmap

Ava

ilab

le- Local movies showing now and their playing schedules

- Local events taking place (outdoors, cultural, art & expos, theaters,…)

- Weather forecast over 6 days

- Chat with friends

- Free SMS in addition to local operators’ services

- Sudoku

- Daily Horoscope

Wo

rkin

g O

n - Low rate SMS offered with Telephone.com

- Local & Regional News & Blog feeds (political, cultural, social, technical,..)

- Local Phone Directory integration

Co

min

g So

on - Integration with google Maps

- Live Sport Feeds (football, basketball, tennis,..)

- Discounts & retail new releases

- Gossip

- Chat 2.0

- Classified Ads

- Consult an expert

- Integration with Foursquare

Hosting Servers + PCs

Office Space &Others

Graphic Designer

2Confidential

InfrastructureCost Structure

J2ME Developer

iPhone Dev.

Localization Manager

4 team members, office space, hosting servers, PCs, licenses

$53K$27K

$36K

$115K Funding needed in 2010 to rollout FOO-ME in 8 countries

• Depending on user profile (age, gender, location, hobbies,…), Banner and Text based ads, clickable with additional information posted

Targeted Ads

• FOO-ME follows the “Freemium” model; however, some premium services require an initial subscription fee when used i.e. breaking news,...

Service Subscription

• Users will be a billed a $1/$2 fee (on their mobile phone bill) when submitting a classified ad or asking an expert a question

Content Submission

4Confidential

Revenue Streams

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Target Countries2010

Morocco

AlgeriaEgypt

Turkey

Iran

Saudi

Arabia

SyriaLebanon

Targeting:2 Million Subscribers

Indentify Services

Translate content

Aggregate content

Market & Release

Pool Test

1 2 3 4

1 week 1 week 2 weeks 1 week

Timeline to rollout FOO-ME in a country:

3-4 weeks

5

2 Months

WEA

THER

EVEN

TSM

OV

IES

4Confidential

ServicesOffered