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Have Your New Website

Up & Running Tomorrow!

byStephen Knubley, MA, LPC, NCC

3 1 4 – 6 3 0 – 2 6 4 2stephenknubley@sbcglobal.net

KnubleyCounseling.com / KnC.bz

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Learning Objectives

Learn how to quickly set up a new Website Or, improve an existing one Or, set up a simple Blog Website Or, set up a Profile on Psychology Toady’s

Website Learn how to maintain your website Costs for domain names / website hosting

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Thanks

Thanks to Susan Cassimatis for inviting me to give this presentation

To Amy Camp for keeping me informed about members and membership

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Apologetics

I have some OCD, so forgive my detail-itis 60+ slides in 45 minutes: Hold on!

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Audience

Mental Health Care Professionals Those who do not have a website, but are

considering creating one Those who do have a website and would like to

“polish” theirs up a bit Those who have a website but would like to switch to

an easier program Those who would like to only have a Web Log (Blog)

website Those who want to have a Profile on Psychology

Today’s Website

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Contents Costs Domain Names Website Hosting Website Design What You Need To Do TODAY What Will Be Done TOMORROW My Services (a Proposal) Goodies for Your Website KnC Website Example (9 ppt slides) Search Engine Optimization Website Appearance (from 180 Designs) (3 ppt slides) Making Changes to Your Website (11 ppt slides) Member (Home Page) Survey: 42 websites from 108 members Alternate, no-cost solution: Set up Your Own Counseling Web-log

(“blog”) site (FREE)

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Website Basics

108 PStL members (2009), 42 list Websites (39%). Visit their sites for ideas.

Self-maintained sites are inexpensive PLUG: Steve Knubley (PStL member) can put Website together FOR

YOU for $400 (one-time fee), + $40/hour [pro-rated] for revisions (a lot can be done in 1-hr!), or for website self-maintenance training Alternatives: Consultation Hours Referrals

Options: Website Design by Professionals (or Network Solutions staff)

Pro: Equally awesome website! Con: Higher cost Con: Maintenance Agreements Con: More difficult to manage Con: Less ability to change at will

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Short DOMAIN NAMES are best.

Pick your Domain Name(s) If already taken, you may still offer to buy or bid on

You bid against others to own. (e.g., att.com) It is big business to buy potentially valuable domain names (“futures”)

– the shorter they are (att.com) the higher the price. A Domain Name costs $19/yr. to register (but 1st year is FREE when

combined with a “Hosting Package”) Cheaper if buy 3-5 years (or more) registration

E.g., mine (3): KnubleyCounseling.com [Counseling] KnCStL.com [“St. Louis” key] KnC.bz [shortest possible]

If you don’t RENEW in timely manner, it takes 3 MONTHS + to recapture. You may LOSE your name to someone who bids/buys select names. Choice names can go for thousand$ at auction [att.com].

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Domain Names

BIG BUSINESS International Registry They cost more to buy / bid for - if already taken. Different Suffix

may help (e.g.): hope.com (taken) hope.net (taken) hope.org (available, bids start at

$500.00) hope.bz (available) StLCounseling.org (actually is available)

What do you want on business cards, local advertising, handouts (to prospective clients)? Can they remember it? www.LifeCoachingOfGreaterSaintLouis.com, or

www.LCSL.com ?

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Website Hosting 1 The company that “registers” your domain name can also

“host” your website. KnC.bz (me) was registered through company: “Network

Solutions” (my preference) Established company with very good Customer Service Also “hosts” websites Also provides simple online website self-design/update

tools (i.e., “ImageCafe”) vs. 3rd party website design applications like “FrontPage” [Microsoft] )

Also offers Profe$sional web design services. “Hosting” for a website costs +/- $10 per month

The first year of domain name registration is free if you buy a hosting package at the same time

1-yr. = $120, 3-yrs. = $270 (cheaper if longer)

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Website Hosting 2

Simplified Internet Process: Anyone accesses the Internet nowadays

through their computer’s internet “browser”: ( InternetExplorer, FireFox, Safari, others )

Website Hosts keep your website on their computer while being linked to the World-Wide Web.

If your computer crashes, your website remains with the Host

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Website Design

Knubley-Designed Caveats: I have only basic skills I use Network Solutions’ (NS) services I wanted to design my own site rather than buy

Profe$sional Services. I modify / update my website frequently (often daily). I have practical Maintenance experience NS offers close to 200 basic Themes (Templates,

Designs) to use, and add more every month (you can change your Website Appearance at any time)

This Presentation is oriented around NS offerings

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Get Your Website Online pronto!(Today’s Duties)

T O D A Y : Select your preferred Domain Name(s) (think of a few) Call NS (and have them Register your Domain Name(s)

1-800-333-7680 www.networksolutions.com They will check to see if someone else is already using it

Select a NS web hosting plan (and whether they design Website, or YOU DESIGN Website:) One Page only [e.g., $80/yr.] 6-pages only [e.g., $100/yr.] Unlimited pages [e.g., $120/yr.] (I have this plan)

Tonight, gather your content (text and pictures) (Think of, and) Divide the content so that it will display according to a handful

(5 – 10) of different PAGES on your website, e.g.: (1) Home [Basics], (2) About Counselor(s), (3) Practice/Specialties/Payment,

(4) Pictures, Map, (5+) Contact Info., etc. You can add to or change Pages at any time

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Get Your Website Online pronto!(Tomorrow’s Duties)T O M O R R O W : Go to NS website and enter through your Account Management (design) tab. Start using the website self-design process. Pick a Website Theme from the 200 they offer. Create Text and Upload all your content to each page Fine tune, play with, or edit Your Website’s design and content Preview, and if happy, Publish your website with the click of a button V i o l a ! You have a World-Wide Web presence! (The above website design process doesn’t have to take more than a few hours.) Update, edit, change, add to – as often as you wish Add Links, Counter, MapQuest, PayPal, Down Loads, Music, Video, Images, Assessments,

etc. You may save three older designs at all times NOTE: With NS, you can change entire Website Layout (Theme) as often as you want!

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My Help(If you would prefer it) The following applies whether this will be your First Website, or

if you want to Redo Your Exisitng Website: Give me your Vitals (name, address, company and credit card info, email address,

password preference). I’ll set up your Account.

Give me your desired Domain Name(s) choices (1st, 2nd, 3rd) I’ll Register your Domain Name(s) for 1- or more years (you decide) through NS Pick the 1-page, 6-page, or 6+ page Web Hosting Package for 1- or more years. I’ll get you images of the Themes to choose from. Pick up to 5 to examine more closely. I set up your Website HOME Page for each of the themes for you to visit and select. The Home Page will temporarily state: “Website Under Construction. Call (your telephone

number).” You can Take as much Time as you need to gather info and think about content and design.

I am in no hurry. (However, one-time Design Fee is due up-front.) I take your Content (text, images, etc.) and create the necessary Pages for you to examine. You Edit/Revise printout of any PAGE for content and images. I’ll Update your website accordingly. For this, I charge a $400 one-time Design Fee for PStL Members. After this, you may Edit/Revise/Change/Update your website through me for $40/hr., pro-

rated. NOTE: A lot of content can be changed within 1 hour! Or, you may take over the maintenance of website yourself, or have me train you to.

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Goodies for your Website NS Full Text Editor (selectable font type, size, color) MapQuest Map with Directions Full-size or Thumbnail (click-to-enlarge) Images (.jpg, .gif) Downloadable Documents / Assessments (in .txt, .doc, .pdf, .ppt, etc. formats) Visitor Counter, Message Boards, Guestbook, Feedback Links to other Websites or your Advertisers (e.g.: PStL.com,

PsychologyToday.com, YellowPages.com, ShepherdsGuide.com, TherapistLocator.net, etc.); RSS Feeds (automatic updates of your info to subscribers)

Multiple E-mail accounts (useful for Internet Counseling) To check your e-mail simply enter: mail.domainname.com.

PayPal YouTube videos Flash, Shockwave, Multimedia (audio and/or video)

(.mov, .mp2(3,4), .mpeg, .wav, etc.) (Relaxation Tapes, Teaching Videos, etc.) Widgets (specialties from other sites), Calendars, On-line Forms And more…

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Images of Other Websites

Example of a Simple (2-pages) Website:

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KnC.bz Website (example):

Pg 1 Home Pg 2 Counseling Services / FAQ Pg 3 About Counselor Pg 4 Feedback / Map Directions Pg 5 Help / Resources Pg 6 Links, Downloads, Goodies Pg 7 Office Images Pg 8 Change Process Pg 9 Inspiration

Page Names:

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KnC Page 1 of 9

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KnC Page 2 of 9

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KnC Page 3 of 9

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KnC Page 4 of 9

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KnC Page 5 of 9

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KnC Page 6 of 9

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KnC Page 7 of 9

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KnC Page 8 of 9

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KnC Page 9 of 9

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Web Site Optimization(from NS “online marketing basics”)

SEO = Search Engine Optimization “friendly” Most important factor determining your “rank”:

Number and quality of others linking to you. Can initially use “Add to Any” buttons to make links

Site submission to major search engines (Google, Yahoo, MSN, etc., at minimum)

Concise descriptive keywords (“tags”) & phrases, 250 +/- words per pg. max., contact info in footer on ea. pg., alternative text for any image, page headers (like book chapters) E.g., “Columbian coffee” better than “coffee” (too

broad)

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SEO Submittal Form(info required per website page)

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Links to Your Website Search Engines (Google, Yahoo, etc.)

Key Words buried in site Advertising Links

Psychology Today (6 months free, then $30/month) GOOD STATS !!! – See Next 2 Pages

Yellow Pages Directory + YellowPages.com ($2000/yr.) Shepherd’s Guide Directory + ShepherdsGuide.com ($500/yr.) Labor Tribune Newspaper ($150/ 5”w x 2”h ad, for 6 anytime ads) Neighborhood Times (per region) ($110/ 2”w x 6”h ad, for 6 anytime ads) Association Membership Listings:

ACA, AACC, MMHCA, AMHCA, APA, NBCC, etc. Business Cards, Pens, Refrig. Magnets, etc. Publications (Newsletters, Handouts, Brochures) Associations (Links) Referrals (past, new contacts, word-of-mouth, mailings, etc.) Links from Others (Professional Associates, etc.) Links to Lists: Technorati, Slashdot, Stumbleupon, Furl, Blinklist, Craigslist,

Delicious, Newsvine, Reddit, Digg, Fark, etc. Submittals to major Search Engines: Yahoo, Google, etc.

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Psychology Today Profile

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Psychology Today Profile