1 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality b) The ability to build relationships

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I. How to Select an Affiliate Program(s)

Know what matters in an affiliate program…2. Developer features and functionality

b) The ability to build relationships with affiliates.1) Emailers within the interface let you contact your

affiliates directly

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b) The ability to build relationships with affiliates.2) Reward your best affiliates with tiered

commissions3) Ability to set and test commissions by product

and or affiliate.

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c) Provide ways to close more sales1) “Buy Now” text links (cookies track affiliate sales)2) “Buy Now” image links (cookies track affiliate

sales)

Text links

Image links

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c) Provide ways to close more sales3) Affiliate Download tracking now available !!!

• Affiliates serve the download with hardcoded links

OR• RegNow serves the download and

dynamically inserts the affiliate ID

c)

NEW

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d) Reporting & tracking

Traditionally, affiliate reporting as provided by the ecommerce platforms has been weak.

1) Reporting should tell you which affiliates, which images, and which downloads generated the most sales.

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II. Tips and techniques to better affiliate revenue

1. Communicate with your affiliatesa) Send an email to new affiliates congratulating them upon their

first sale.b) Send personal emails to your best affiliates every month (send

them your software).

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2. Create a dedicated page on your website to enhance the selling ability for your affiliate program:

• Sales blurbs, Box Shots, Buy Buttons and Banner selections, Your commission structure

Rose city Software does a GREAT job.

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3. Create an affiliate “PLAN”• Define how many new affiliates you will sign each month• Define how many affiliates you will email each week• Commit to adding a new image, box shot, etc. every month as a new

affiliate image• Test at least one new commission every month• Review results by affiliate monthly. Pay rewards to best performers.• And more…

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4. Become an Affiliate and make more money !!• Add complimentary affiliate products to your site as cross sells• Add complementary affiliate product offers in your confirmation

email

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5. Manage Commissions Properly• Set your default commission at an appealing level (30% is the

average in RegNow). Start low (you can always increase). Never start high (you can never go lower).

• Reward your best affiliates with a commission that is higher than your posted default.

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6. NEVER CHEAT YOUR AFFILIATES !!!• Discourage leakage. Don’t enable alternate purchase links on

your site that result in lost affiliate commissions.• Don’t add multiple “Buy Now” links within your installer that may

result in sales not being attributed to the affiliate. • Let your affiliates know that you WANT them to be successful.• At the same time, if an affiliate is cheating you…disable their

account.

If your affiliates are successful, then you will be successful.

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Thank you.

III. Questions ?

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Question: How much revenue should I expect from my affiliate program?

III. Most common questions :

Answer: Results will be different depending upon your product and how much time you put in to the program. But at RegNow, 30% of all revenue is the result of the affiliate program.

Question: How much time should I spend every week on the affiliate program?

Answer: In the beginning, you will spend your time recruiting affiliates and generating no sales. Later however, if 30% of your revenue is expected to come from affiliates, then 30% of your time should be spent managing the program.

Documents

1 I. How to Select an Affiliate Program(s) Know what matters in an affiliate program… 2.Developer features and functionality b) The ability to build relationships