• 1 in 4 adults will experience a mental health problem each year

• 1 in 6 British workers is experiencing depression, anxiety or stress

• 1 in 10 children will experience a mental health problem

• Approximately half of all lifetime mental illness starts by mid-teens and three quarters by the mid-20s.

The scale of mental health problems

Why focus on stigma and discrimination?

Viewpoint survey (2008, Institute of Psychiatry)

91% of people using mental health services across five mental health Trusts experienced discrimination

Stigma Shout Findings (2008, Rethink Mental Illness)

3,000 service users and 660carers. 87% reported actual or anticipated stigma and discrimination

The impact of stigma and discrimination

Stigma and discrimination affect all areas of life

The top five life areas were: • Friendships and social life - 55% • Workplace - 54% • Family life - 51% • Dating and relationships - 33% • Health services - 32%

• 41% of respondents said they experienced stigma or discrimination every day, every week or every month

Source: 2011 survey of 2,700 TTC supporters

The impact of stigma and discrimination

Stigma and discrimination can be life-threatening and life-limiting

• 60% of people said that stigma and discrimination are as damaging or more damaging than the symptoms of their mental health problem

• 35% of respondents said that stigma had made them give up on their ambitions, hopes and dreams for their life

• 27% said stigma had made them want to give up on life

“People’s lack of understanding and unfounded fears can be just as destructive as the mental health problem itself.”

Time to Change Facebook fan

Source: 2011 survey of 2,700 TTC supporters

Stigma is harming our next generation

• A quarter of young people (26%) have said that stigma has made them want to give up on life

• 27% said that the discrimination they have faced has made them give up on their life ambitions

• 70% of young people surveyed have faced stigma and discrimination from their friends

• Stigma stops young people hanging out with friends (54%), having a relationship (40%) and even going to school (40%).

“I’ve had friends walk away, people make off-mark comments...I think it’s just the isolation that’s come with it. I’ve dropped out of education

because I couldn’t keep hiding who I really was from my friends. And so it was easier not to go, than to have to contend with that every day.”

(Time to Change Young People’s Panel member)

Source: 2012 online survey of 1,132 young people aged 14-25 with direct experience of mental health problems and in touch with Time to Change

Run by two partners:

Funded by:

£16m £4m £3.6m

Time to Change Phase 2October 2011 – March 2015

Phase 2 outcomes

• Improve public attitudes by 5%

• Reduce discrimination by 5% – Reduce the number of areas of life in which people with mental

health problems experience discrimination

• Improve the confidence and ability of people with mental health problems to tackle discrimination

• Improve the social capital of people with mental health problems

The key elements of Time to Change

Social marketing campaign

• Aims to change the attitudes and behaviour of 29m adults towards people with mental health problems

• Latest campaign launched January 2013 - advertising on Channel 4, radio, the Voice & magazines including Marie Claire, Nuts, NME, Now

• You don’t need to be a mental health expert to help a friend, family member or someone you know with a mental health problem

• Gives the public tips for starting conversations about mental health.

Through digital & social media we keep these conversations going all year round

Through digital & social media we keep these conversations going all year round

The key elements of Time to Change

Community engagement

• Focused on bringing people with & without mental health problems together to talk about mental health

Events• ‘Village’ events – go to the cinema, have a cup of tea,

send a postcard – all with a mental health theme• Stereo-Hype, London January 2013 – a festival to

get African and Caribbean communities in East London talking about mental health

Grants fund• £2.7m to fund 65 community-led projects that engage

the public• 4 rounds of projects funded • Diverse group of projects working with faith groups,

rural communities, LGBT people, South Asian and African Caribbean communities amongst others

• Projects have people with lived experience in leadership roles.

The key elements of Time to Change

Social leadership

• Growing the social movement of people with mental health problems who are actively involved in Time to Change and their own communities

• Champions network – training, networking, support

• 8 Regional Coordinators and 6 Equalities Coordinators supporting people with lived experience to be involved

• People with lived experience at every level of Time to Change – governance, management, delivery

The key elements of Time to Change

Targeted work

Children and young people• Pilot campaign running in Birmingham/West Midlands, 2nd pilot region October 2013• Includes social marketing aimed at 14-18 year olds, ‘train the trainer’ sessions and

social leadership programme for young people

African and Caribbean communities• More targeted work across all areas of the programme: events, dedicated coordinator

posts, advertising on community radio, 25% of grants fund ringfenced • Monitoring impact on African and Caribbean audiences

Media engagement • Dedicated advisory service & training films for scriptwriters, journalists and producers

on mental health storylines and encourage media companies to pledge• Have worked on Emmerdale, Channel 4 mental health season, EastEnders…

Work with organisations • Encouraging organisations to pledge to tackle stigma and improve policy & practice• Offer a new ‘Health Check’ tool• Recent pledgers include Lloyds TSB, Shell, Pepsico, the Labour party, & the

Department of Health

Impact so far

• The number of people living discrimination-free lives has increased by 3% (Viewpoint survey, Institute of Psychiatry, Kings College London and Rethink Mental Illness 2011 )

• Average levels of discrimination have dropped by 11.5% (Viewpoint survey, Institute of Psychiatry, Kings College London and Rethink Mental Illness 2011)

• Public attitudes have improved by 2.4%(National Attitudes to Mental Illness survey, 2012)

• There is a clear link between awareness of Time to Change and improved knowledge, attitudes and behaviour(Evaluation by the Institute of Psychiatry, King’s College London)

• 138,000 + Facebook fans• 50,500 + pledges• 1,000 + Champions• Celebrity supporters:

Stephen Fry, Ruby Wax, Trisha Goddard, Marcus Trescothick, Alastair Campbell, Fiona Philips, Frank Bruno, Patsy Palmer…

We have built a dynamic social movement of individuals and organisations

“Being a Time to Change media volunteer has made me feel part of a bigger campaign, which is good medicine against the feelings of isolation that mental health problems sometimes lead to.”

“Being a Time to Change media volunteer has made me feel part of a bigger campaign, which is good medicine against the feelings of isolation that mental health problems sometimes lead to.”

The movement you are joining:

100+ Mental Health Trusts & PCTS 100+ Mental Health Trusts & PCTS

What you can do

• Make a personal or organisational pledge• Join us on Facebook or follow us on Twitter• Hold your own event or support ours• Order campaign materials online• Help secure the support of other organisations• Apply for a grant

• But above all else – TALK more openly!

www.time-to-change.org.uk

Thank you

www.time-to-change.org.uk

info@time-to-change.org.uk

Thank you

www.time-to-change.org.uk

info@time-to-change.org.uk