1 Jaipur Heritage International Festival 2010 People’s Platform for Creativity and Sustainable Development, Supported by UNESCO Jaipur Heritage International

1Jaipur Heritage International Festival

2010People’s Platform for Creativity and Sustainable Development, Supported by

UNESCO

Jaipur Heritage International Festival 2010

Presented by the Government of Rajasthan in association with the Jaipur Virasat Foundation

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People’s Platform for Creativity and Sustainable Development, Supported by UNESCO

The 7th Jaipur Heritage International Festival | 15th-23rd Jan 2010

Including the launch of ‘Vikas & Virasat’ – a ground-breaking heritage-based development strategy for Rajasthan

MUSIC | THEATRE | CITY CONCERTS | DANCE | EXHIBITIONS | CRAFTS | & MORE…

A Uniquely Indian City Festival A Model Project to Increase Tourism

To Leverage Cultural & Creative CapitalTo Increase Livelihood

To Conserve Cultural Heritage

Delivered in partnership with the Government of Rajasthan by a consortium of professional cultural development agencies, NGOs, and leading Jaipur citizens representing diverse interests within the city

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“Hailed by heritage and culture experts as 'the only real city festival of India', the Jaipur Heritage International Festival this year is incorporating the essence

of the Walled City of Jaipur besides the arts and crafts of the whole of Rajasthan.”

The Hindu

"The motive is to bring history to life and to ensure that upcoming generations know the value of our heritage”

Ashok Gehlot (Chief Minister, Government of Rajasthan)Speech given on January 19th, 2010

DNA After Hours

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INTRODUCTION 5

JHIF 2010 – KEY FACTS 6

JHIF 2010 – PROGRAMME COMPONENTS 7-22

VIKAS & VIRASAT CONCLAVE 8-11

VIKAS & VIRASAT EXHIBITION 12-14

CITY UTSAVS 15-17

CHILDREN’S HUB 18-20

HERITAGE WALK 21-22

FOLK ARTS & COLLABORATIVE PERFORMANCES 23-26

OTHER MUSIC & DANCE PERFORMANCES 27-29

HINDI & ENGLISH THEATRE 30-32

CRAFTS EXHIBITIONS 33

JAIPUR FRINGE 34

ENGAGING THE CITY 35-36

MEDIA COVERAGE 37-47

MARKETING 48

PARTNERS & SUPPORTERS 49

CONTENTS

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INTRODUCTION

Jaipur Heritage International Festival was held annually between 2003 and 2007, firmly establishing itself internationally as a leading brand in the sphere of creative city arts festivals. It generated more than Rs. 20 Crores of publicity for Jaipur and Rajasthan during this period as free editorial coverage.

In 2006, JHIF became the first city festival anywhere in the world to receive endorsement from UNESCO as a ‘People’s Platform for Creativity and Sustainable Development’.

Building on this earlier public investment and substantial brand equity, JHIF was re-established as an annual city festival in January 2010 through a ground-breaking partnership between the Government of Rajasthan and Jaipur Virasat Foundation.

This partnership is an initiative of the state government’s proposed Rajasthan Heritage Authority, designed to promote heritage-based regional and urban development (Vikas) by conserving the state’s tangible and intangible heritage (Virasat).

Over the next four years, JHIF will play a key role in the ‘Vikas & Virasat’ strategy by showcasing and disseminating some of its creative outcomes, reaching out to all sectors of society and helping to position Jaipur as a global, world-class heritage city.

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The only UNESCO-endorsed City Festival in the world

11 performances and 10 exhibitions held over 9 days at venues across the city

Total audience attendance of 20,000+ comprising a balanced cross-section of people from local society plus domestic and international visitors

3,500 children from 18 schools attended special education events

More than 100 performing artists participated in the Festivaldrawn from across Rajasthan as well as other parts of India and overseas

Extensive local and national media coverage totalling more than 50 newspaper and magazine articles across all major Hindi and English titles

JHIF 2010 – KEY FACTS

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Vikas & Virasat Conclave

Vikas & Virasat Exhibition

City Utsavs

Children’s Hub

Heritage Walk

Folk Arts & Collaborative Performances

Other Music & Dance Performances

Hindi & English Theatre

Crafts Exhibitions

Jaipur Fringe

JHIF 2010 – PROGRAMME COMPONENTS

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VIKAS & VIRASAT CONCLAVE [1/4]

January 19th, 2010 | Rangayan, Jawahar Kala Kendra

This one-day forum presented the holistic, Rajasthan-focused ‘Vikas & Virasat’ strategy.

Focusing on innovative strategies for change and the participation of experts and civil society in grassroots development, more than 25 high profile speakers and moderators from India and overseas took part, including a UNESCO-funded delegation of central and regional government officials from France.

The Inaugural session culminated in speeches by three Government of Rajasthan ministers: Ashok Gehlot, Chief Minister Bina Kak, Minister for Tourism, Art & Culture Shanti Kumar Dhariwal, Minister for Urban Development & Housing

Declaring his government’s commitment to protecting culture and heritage, the Chief Minister stated that “we have to be sincere to the restoration work”.

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Two sessions took place in the afternoon:

Session I: Heritage Resource Based Development

Session II: Capacity Building & Creative Interventions / Nurturing the Creative Economy

The day also included two performances by vocalist and bhapang player, Jumma Khan, who explored the concept of ‘Vikas & Virasat’ through poetry and music.

Total audience attendance: c. 500


Moderator Minja Yang (Consultant, UNESCO)

Key Speakers Shikha Jain (DRONAH), Nimish Patel (Abhikram), Shalini Mahajan (UNESCO) and Paul Trouilloud (Ministry of Culture, France)

Moderator Laila Tyabji (Chairperson, Dastkar)

Key Speakers Feisal Alkazi (Creative Learning for Change), Jatin Bhatt (Edusign), Sangita Shroff (IICD), Himmat Anand (Rajasthan CAN) and international arts festival consultant, Nelson Fernandez (UK)

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Audience Feedback

“The people who made presentations were well selected with some very good ideas. Themoderators were also excellent, in particular Minja Yang, and I feel that the words and work of Shikha Jain contain a lot of hope.” – Ravi Hooja (Jaipur)

Media Coverage

“Government committed to protect heritage.” – Times of India

“Preserve for Generations!” – Rajasthan Patrika

“Common Man's awareness will lead to preservation of heritage.” – Dainik Bhaskar


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VIKAS & VIRASAT EXHIBITION [1/3]

“Rajasthan – Conservation Challenges and the Dynamics of a Living Heritage”January 19th – 29th, 2010 | Jawahar Kala Kendra

“Rajasthan – Conservation Challenges and the Dynamics of a Living Heritage” is the first in a planned series of ‘Vikas & Virasat’ touring exhibitions for people in Rajasthan and other parts of India.

Organised by the DRONAH-JVF Heritage Studio, it comprises 150 photographic panels showcasing 30 heritage conservation projects from the nine cultural regions of Rajasthan.

Designed to provide a general overview of Rajasthan’s built legacy and the different processes used to conserve architectural heritage, the case studies range from urban conservation, revitalization and historic streetscapes to landscapes, heritage education and community participation.

Total audience attendance: 1500-2000

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Audience Feedback

“Excellent, educative and inspiring presentation.”

“Must see for all Jaipur residents.”

“There is too much lack of awareness of heritage conservation, preservation and restoration. This kind of exhibition will definitely generate more awareness amongst the public and the government, who should consider the heritage of the city to be a great asset!”

“It is interesting and informative of the stupendous and exhaustive conservation of archaeological/architecture sites that is being carried out by INTACH and other organisations. Great work – well done.”

“Virasat ke rakh rakhaav mein jo is Sarkar me naam kiya hai, veh bejod hai avam staff ki mehnat kaabile taarif hai. Is tarah protsahan milta rahe to Rajasthan me Jaipur, Jodhpur, Jaisalmer, Bikaner ki tasveer vishv ke aaine par achchi rahegi.”

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CITY USTAVS [1/3]

January 21st, 2010 | Ramganj ChouperJanuary 22nd, 2010 | Old Vidhyadhar Nagar

The Festival’s City Utsav performances are created for communities that cannot normally access international cultural events. Many of these people have migrated to Jaipur from other parts of Rajasthan. Each performance therefore includes cultural forms from across the state so that people can identify and share their roots.

International artists also take part. This year it was the collaborative band ‘Dharohar’, featuring 8 musicians from Rajasthan alongside UK beatboxer, Jason Singh, and singer-songwriter, Bex Mather.

By bringing events to underprivileged neighbourhoods, the Festival seeks to involve these communities in the ‘Vikas & Virasat’ movement. This year’s City Utsav performances at Ramganj Chouper (a largely Muslim area) and Vidhyadhar Nagar witnessed active participation from local community groups. Their enthusiasm and active participation helped to ensure that these events were hugely successful.

Total audience attendance: c. 6000

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CITY USTAVS [2/3]

Participant Feedback

“I felt very nice [performing in front of such a huge audience] . Initially I used to hesitate, but now I don't. Where there are large audiences, or people who appreciate art, I feel very good.” – Ashok Pahadia (Dancer from Tonk)

“A wonderful event! If 10,000 people watched the programme throughout right till the end, you can imagine how wonderful it must have been! It was also the first time that so many ladies with their kids attended the programme and enjoyed it.” – Hukumchand Agarwal (CLG Convener, Ramganj Chouper)

“Every time JHIF brings artists, they are all good. But Jason Singh’s performance was remarkable – especially the sounds that he made with his mouth.” – Hukumchand Agarwal (CLG Convener, Ramganj Chouper)

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CITY USTAVS [3/3]

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CHILDREN’S HUB [1/2]

January 21s t – 22nd, 2010 | Old Vidhyadhar Nagar

JHIF 2010 included a range of special performances for children.

Over two days, a total of 3,500 children from 18 schools visited the JHIF Children’s Hub at Old Vidhyadhar Nagar.

This was an opportunity for them to experience Rajasthan’s traditional non-stage art forms and understand their roots.

The performers included street magicians, puppeteers, nat-kala (acrobats) and jugglers.

Total audience attendance: 3,500

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“The children enjoyed it very much. One poor student bought a gift for his teacher because [he was so pleased to have had] the opportunity to see such a nice programme, which he

had never seen before.” – Ramakishen Khandal (Teacher, Jaipur)

“Almost 18 schools and 3,500 children participated in 2 days. They experienced and learnt about the non stage art forms [of Rajasthan]. What more can be said?!” – Ramakishen

Khandal (Teacher, Jaipur)

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HERITAGE WALK [1/2]

January 23rd, 2010 | Chowkri Modikhana

The last day of JHIF 2010 began with an early morning heritage walk through the old walled city of Jaipur.

This event was attended by the Mayor of Jaipur, Jyoti Khandelwal, plus numerous eminent citizens, schools groups, NGOs and representatives from a UNESCO-led French delegation of heritage experts.

The aim of the walk was to raise awareness amongst local residents about the need for responsible heritage management and to encourage them to keep their own area clean.

The walk was led by JVF Community Director, Vinod Joshi, with Jaipur Heritage Citizens Festival Committee Chairperson, Rajiv Arora.

Total participation: c. 300

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HERITAGE WALK [2/2]

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FOLK ARTS & COLLABORATIVE PERFORMANCES [1/4]

January 16th/17th/19th/20th, 2010 | JKK & Jaleb Chowk, Amber Fort

A distinctive feature of JHIF programming is the emphasis placed on traditional folk arts and collaborations with national and international performers from other genres. Four large-scale performances in JHIF 2010 followed this format:

Ek shaam Langon ke naam: More than 35 musicians from 3 generations of the Langa community aged 4 to 80 took part in this spectacular display of traditional folk music from western Rajasthan, including performances on very rare instruments such as the pungi; Banjaran: An evening of compositions by Jaipur-based sitarist, Pt. Krishna Mohan Bhatt, inspired by Rajasthan’s tales of love and romance and involving a mixed ensemble of folk, classical and world music artists; Ruhaniyat: An evening of music infused with the spirit of Sufi spiritualism, led by sarangi maestro Ustad Sultan Khan with vocalists Rekha Bhardwaj, Anwar Khan Manganiyar and Balbeer Beera; Dharohar: The collaborative band that rocked Jodhpur at last year’s RIFF festival, featuring 8 musicians from Rajasthan alongside UK beatboxer, Jason Singh, and singer-songwriter, Bex Mather.


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Audience Feedback

[Ek shaam Langon ke naam] “A very good performance and good to have this exposed to people. I really loved it – you’re doing a great job!" – Karan (Bangalore)

[Banjaran] “It was intense and vibrant and there was a lot of life in the music. Some of the vocalists were really powerful.” – John (United States)

[Ruhaniyat] “I lost track of time – it was that good.” – Gaurav (Jaipur)

[Dharohar] “I liked the mixture of music from the UK and Rajasthan. It’s fantastic the way they gelled everything together, yet each of the artists had their own role and independence. We had a lot of fun tonight!” – Sarah (Delhi)

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Media Coverage

[Ek shaam Langon ke naam] “An astounding performance of the Langa community [that] left the audience with goose bumps.” - DNA After Hours

[Banjaran] “…the colours of separation and romance…” – Dainik Bhaskar

[Ruhaniyat] “Ustad Sultan Khan moved Jaipur to tears...the evening offered all the unique experience of tuning into Sufi from different lineages.” - DNA After Hours

[Dharohar] “East and West came together [for Dharohar’s performance] at JKK and brought the 7th day of the Jaipur Heritage International Festival alive.” – Dainik Bhaskar

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OTHER MUSIC & DANCE PERFORMANCES [1/3]

January 15th, 2010 | Birla Mandir – Sundar GopalamJanuary 18th, 2010 | Jaleb Chowk, Amber Fort – Asia ElectrikJanuary 21st, 2010 | Govind Devji Mandir – Bhajan Sandhya

In addition to the folk-based and collaborative events at JHIF 2010, music and dance performances showcasing other genres were presented on three evenings:

Sundar Gopalam: 11 students from Jaipur Kathak Kendra presented a newly choreographed interpretation of stories from Bhagavata Purana about the young Lord Krishna. This colourful dance performance took place in Jaipur’s Birla Temple and was accompanied by sitarist Hari Sharan Bhatt and party. Asia Electrik: Jazz guru Louiz Banks on keyboards with international percussion megastar Sivamani and young virtuoso sitarist Niladari Kumar sent the Jaipur audience wild at Amber Fort with their heady mix of ragas, rock and jazz. Bhajan Sandhya: Mumbai-based vocalist, Hema Upasani, enchanted visitors to the Govind Devji Mandir with a selection of devotional compositions by the celebrated poet saints Mirabai, Saint Kabir, Guru Nanak and Brahmanandji.


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[Bhajan Sandhya] “I enjoyed the evening very much because it was a different experience to perform at a historical venue when you are used to performing at commercial venues.”

– Hema Upasani (Vocalist)

[Asia Electrik] “The audience was really wowed – they seemed really interested in hearing something of this kind. It combines element of jazz, rock and world music and they lapped it all up!” – Manish Sawant (Manager, Asia Electrik)

Media Coverage

[Sundar Gopalam] “The pain of separation was at its peak in ‘Sunder Gopalam’: with Kathak's beats, they worshipped Lord Krishna.” – Mehka Bharat

[Asia Electrik] “It was a truly magical night...Asia Electrik enthralled Jaipurites with their energetic performance.” – Times of India

[Asia Electrik] “Though the seats were full, people didn't mind sitting on the floor or the stairs to watch the performance.” – Times of India

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HINDI & ENGLISH THEATRE [1/3]

January 22nd, 2010 | Birla Auditorium – Salesman RamlalJanuary 23rd, 2010 | Birla Auditorium – The Caine Mutiny Court Martial

JHIF 2010 brought two plays to Jaipur from leading Mumbai-based directors Feroz Abbas Shah and Naseeruddin Shah:

Salesman Ramlal – a Hindi adaptation of Arthur Miller’s classic play Death of a Salesman – directed by Feroz Abbas Shah and featuring acclaimed actors Satish Kaushik and Seema Biswas. The Caine Mutiny Court Martial – a post-World War II courtroom drama based on Herman Wouk’s novel – directed by Naseeruddin Shah and presented by his company, Motley Productions.

The Birla Auditorium was full to capacity on both evenings (1,200 seats) and the plays met with an enthusiastic response from the audiences.


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Audience Feedback – The Caine Mutiny Court Martial

“It was awesome! I follow a lot of plays and it was mesmerising – a very professional play and thoroughly engaging. Jaipur doesn’t often get to see plays of this quality. If we

could see more plays like this I would be very happy. Outstanding.” – Nehal (Jaipur)

Media Coverage – Salesman Ramlal

“…a tightly gripping performance…” – DNA After Hours

“Satish Kaushik’s act shines in Salesman Ramlal.” – Daily News

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CRAFTS EXHIBITIONS

‘DORI’ – A threadFrom January 15th, 2010 | Various Locations

Inspired by the traditional technique of stringing beads into jewellery, ‘DORI’ was conceived as a related series of events showcasing the outcomes of work by professional designers from Jaipur with crafts practitioners in Rajasthan.

Centred around the JVF ‘Mela’ gallery in C-Scheme, the programme for DORI included a total of 9 exhibitions showcasing products, projects and experiences that synergise contemporary design and crafts.

DORI demonstrated how change can be managed to enable continuity while ensuring sustainable livelihood opportunities for traditional artisans.

The project was curated by Jatin Bhatt and Ayush Kasliwal.

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JAIPUR FRINGE

‘Virasat Car Rally’January 17th, 2010 | Ashok Club

JHIF 2010 saw the launch of ‘Jaipur Fringe’ – the first step towards a thriving community-led cultural programme that from 2011 onwards will take place across the city at the same time as JHIF.

The ‘Virasat Car Rally’ gave visually challenged navigators the opportunity to work with sighted drivers for the first time ever in Rajasthan.

50 drivers took part with their navigators giving directions using a Braille navigation chart.

As well as being challenging and good fun for everyone involved, the event helped to raise awareness about the abilities of people with disabilities.

Total participants / audience: c. 300

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ENGAGING THE CITY [1/2]

Through its various activities, the Festival involves as many members of the local community as possible.

A key aspect of JHIF’s approach is to work through citizen committees and collaborate with many other cultural and event management organisations. This year, the following organisations contributed to and were actively involved in delivering the Festival:

Jaipur Heritage Citizens Festival Committee (Chair: Rajiv Arora) British Council DRONAH (Director: Shikha Jain) CCPS (Director: Deepak Gahlowt) Rajasthan Creative Alliance Network (Director: Mahavir Sharma) The Indian Institute of Crafts & Design (Director: Sangita Shroff) Mela (Director: Ayush Kasliwal) Sanskratk Samaroh Samiti, Vidyadhar Nagar Thana, Ramganj Vyapar Mandal, Ramganj Community Liasoning Group, Ramganj

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In addition, over 80 volunteers and temporary workers were engaged to help deliver JHIF 2010 and many members of the citizenry offered their support in the form of hospitality and other on-ground assistance.

Special thanks to: Jawahar Kala Kendra Amber Development Authority Birla Mandir Govind Dev Ji Mandir Nahar ke Ganesh Mandir

ENGAGING THE CITY [2/2]

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MEDIA COVERAGE

JHIF 2010 was covered extensively in the local and national media. Additional coverage also appeared online.

A total of more than 50 articles about JHIF 2010 appeared in prominent English and Hindi titles, including The Times of India, The Hindu, India Today, Dainik Bhaskar, Rajasthan Patrika and DNA After Hours.

In particular, the inauguration of the Vikas & Virasat Exhibition by Chief Minister, Ashok Gehlot, and his speech at the Vikas & Virasat Conclave on January 19th attracted the media in large numbers.

The media also responded with great enthusiasm to the Festival’s performing arts events, for example the concert by Asia Electrik in Amber Fort on January 18 th, which received nine highly positive reviews in English and Hindi.

Media relations initiatives for JHIF 2010 were handled on behalf of the Festival by Rajasthan CAN (Creative Alliance Network).

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TIMES OF INDIA (Published: January 20th, 2010)

ENGLISH PRESS COVERAGE – 24 ARTICLES

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THE HINDU (Published: January 17th, 2010)

ENGLISH PRESS COVERAGE

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DNA AFTER HOURS (Published: January 20th, 2010)


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DNA AFTER HOURS (Published: January 21st, 2010)


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JAIPUR TIMES (Published: January 22nd, 2010)


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RAJASTHAN PATRIKA (Published: January 20th, 2010)

HINDI PRESS COVERAGE – 26 ARTICLES

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DAINIK BHASKAR (Published: January 20th, 2010)

HINDI PRESS COVERAGE

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CITY BHASKAR (Published: January 19th, 2010)


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MEKHA BHARAT (Published: January 16th, 2010)


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INDIA TODAY ONLINE (Posted: January 19th, 2010)

ONLINE COVERAGE

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MARKETING

The marketing campaign for JHIF 2010 was targeted to attract local audiences from within Jaipur as well as national and international visitors to the city.

Key marketing initiatives were as follows: The Festival web site (www.jaipurfestival.org) was developed and maintained; 29 display advertisements were placed in local English and Hindi publications between January 13 th and 23rd, 2010; 25,000 SMS messages giving details about Festival events were sent daily to Jaipur citizens; 72 marketing kiosks and 4 billboards were placed in strategic locations across the city; 5,000 fliers were distributed to Festival venues plus selected hotels and restaurants; Promotional emails were disseminated through the Indian Association of Tour Operators, the Rajasthan Association of Tour Operators and the Hotel & Restaurant Association of Rajasthan; Cycle rickshaws broadcasting a recorded jingle travelled in the locality of the City Utsav venues for 8 hours per day over 3 days running up to these events.

Marketing initiatives for JHIF 2010 were handled on behalf of the Festival by Rajasthan CAN (Creative Alliance Network).

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PARTNERS & SUPPORTERS

Jaipur Heritage Citizens Festival Committee

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CONTACT

For further details about the Jaipur Heritage International Festival please contact:

Jaipur Virasat FoundationE-143 Ramesh MargC-SchemeJaipur 302001RajasthanIndia

T: 91-141-2222728F: 91-141-2222140E: [email protected]

W: www.jaipurfestival.org

Documents

1 Jaipur Heritage International Festival 2010 People’s Platform for Creativity and Sustainable Development, Supported by UNESCO Jaipur Heritage International