1 Slide 2 Launched of ProFresh Blueberry New Flavour replacing
Vanilla Mint Listed in July, 2012 to replace Vanilla Mint Total IMS
of ProFresh increased from 11,902 to 23,454 +11,552 outers in 2013
or +97% : 2011 ~ 2012 = 11,902 outers : 2012 ~ 2013 = 23,454 outers
: 2013 ~ 2014 = 20,294 outers [Sales data (Aug13 May14), Estimated
sales (Jun Jul 14)] Page: 1/12 2 11,902 23,454 +97% 20,294 -13%
Slide 3 Nielsen Report 3 Page: 2/12 +93% -13% Growth aided by new
launch, Blueberry, which grew by 125% vs Vanilla Mint Suggest to
have new flavor launch to uplift sales of ProFresh Launched of
ProFresh Blueberry New Flavour replacing Vanilla Mint *Scanned
Sales (Aug13-Apr14) & Estimated Sales (May14-Jul14) Slide 4
Successful Cases: Launch of PF Blueberry TV Commercial Newspaper
Advertisement Trade Display Promotions (Plus Sell, Mailer) 4 Page:
3/12 Launched of ProFresh Blueberry New Flavour replacing Vanilla
Mint Slide 5 1) ATL Animated Ad appearing on 3-most popular TV
channels during Prime and Fringe Time over 2-months (Sep and
Oct-2012) 5 Page: 4/12 Launched of ProFresh Blueberry New Flavour
replacing Vanilla Mint TVC Slide 6 2) BTL Advertisements with
Modern Trade 6 Page: 5/12 Launched of ProFresh Blueberry New
Flavour replacing Vanilla Mint Slide 7 2) BTL Advertisements with
Modern Trade 7 Page: 6/12 Launched of ProFresh Blueberry New
Flavour replacing Vanilla Mint Slide 8 3) Trade Display Modern
Trade NTUC Fairprice Cold Storage 8 Page: 7/12 Launched of ProFresh
Blueberry New Flavour replacing Vanilla Mint Slide 9 3) Promotion
CVS 7-Eleven Cheers 9 Page: 8/12 Launched of ProFresh Blueberry New
Flavour replacing Vanilla Mint Slide 10 3) Promotion Pharmacy
Watsons Guardian 10 Page: 9/12 Launched of ProFresh Blueberry New
Flavour replacing Vanilla Mint Slide 11 3) Promotion Petrol Kiosk
Caltex (Plus Sell) SPC (Mailer) 11 Page: 10/12 Launched of ProFresh
Blueberry New Flavour replacing Vanilla Mint Slide 12 [2012 2013]
Sales increased by 197% after the launch of Pro Fresh Blueberry:
Launch of TV Commercial Newspaper Advertisement with Modern Trade
and CVS In-store Prominent Displays with wobblers on shelf Product
Sampling during TVC period New Entry & New Flavours such as
Eclipse Chewy Mints 45g, Wrigleys S/F Mints 23.8g, Mentos Pure
Fresh 50s and blink Competitive with many brands promoting at high
frequency Aggressive pricing promotion from competitors [2013 2014]
estimated sales to drop by 10 to 15% [2015] Suggestions to bring
for sales : Launch or replacement of new flavor/s to continue sales
uplift Competition in market place 12 Page: 12/12 Launched of
ProFresh Blueberry New Flavour replacing Vanilla Mint Slide 13
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