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1
Lecture/Performance Series Proposal
MediaLoft Books
Kansas City
2
Series Goals
Increase store foot traffic
Boost awareness of MediaLoft
Build profile as literary and cultural destination
Improve community relations
3
Lecture Series
Begin with local authors
One lecture per month
Expected draw: 45 – 50
Vary type – mystery, history, etc.
No admission fee at first
4
Lecture Format
Intro by manager or sales rep
LectureCan be on general topic or one book
May include readings from recent work
Encourage questions from audience
Signings at end
Book for sale at signing
5
Financing Lectures
CostsAuthor fees: $300-$2,000 Depends on how well-known
Extra staff salaries: $300
RevenueProfits on books sold at signings $10/book profit x 40 books = $400
Later – admission fees
6
Performance Series
In-house: reconfigure lounge areaCoffee-house atmosphereCafé open for refreshmentsFolk/jazz/blues/world musicMusic can dovetail with current eventsOne performance per month
7
Financing Performances
Could charge admission $5 - $10
Begin with local performersFees $500 - $1,000
Café revenue $100 - $150
Extra staff salaries $300
Could break even first year
8
Publicity
Press releasesLocal paperCity papers
PostersIn-store handoutsWeb pageMailing
9
Future Expansion
Start with core audience
Build database from there
Consider off-siteWyman Theater
McCoy Pavilion (summer)
Later: nationally-known authors