8
lowercaseproductions.com SF Sugary Beverage Tax 28 June 2019 1. Message in a Bottle (Precedents) 1. Message in a Bottle (Precedents)

1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

  • Upload
    others

  • View
    20

  • Download
    0

Embed Size (px)

Citation preview

Page 1: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

1. Message in a Bottle (Precedents)

1. Message in a Bottle (Precedents)

Page 2: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

1. Message in a Bottle (Concepts)

1. Message in a Bottle (Concepts)

This first concept features a series of clear soda bottles with pictures or illustrations of people doing activities funded by the tax.

Page 3: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

2. Bottle Tops (Precedents)

2. Bottle Tops (Precedents)

Page 4: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

2. Bottle Tops (Concepts)

2. Bottle Tops (Concepts)

The second concept has a bit more of a retro vibe with a series of old-fashioned soda bottle tops/caps splayed around the bottom of the layout, each with an illustration of an activity funded by the tax.

Page 5: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

3. Sweet City (Precedents)

3. Sweet City (Precedents)

Page 6: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

3. Sweet City (Concepts)

3. Sweet City (Concepts)

The third concept incorporates a series of stacked, hand-cut paper strips that represent the city skyline in the back layer (rendered through a series of soda bottle and cans) followed by strips of open space and people performing activities paid for through the tax.

Page 7: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

4. Creative Calories (Precedents)

4. Civic Calories (Precedents)

Page 8: 1. Message in a Bottle (Precedents) in a Bottle (Precedents) S Sgary Beverage Ta lowercaseprodctions.co 2 ne 21 1. Message in a Bottle (Concepts) 1. Message in a Bottle (Concepts)

lowercaseproductions.comSF Sugary Beverage Tax

28 June 2019

4. Creative Calories (Concepts)

4. Civic Calories (Concepts)

The last concept features a single hand holding a soda can showing an enlarged nutrition/calorie table, but instead of showing the contents of the soda, the table quantifies the various activities and efforts the city was able to fund through the tax.