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1 Mobileye: driving assistance on a chip Founded: 1999 185 employees located in Har-Hotzvim, Jerusalem. Develops computer vision algorithms and system-on-chip technology for driving assistance systems for the automotive industry. Products have been launched by BMW 5-series, GM Buick and Cadillac, Volvo S80, XC70. Future launches in the next 3 years cover 70% of car manufacturers. Financial history: seed of $1M (private investors), further rounds totaling $55M until 2004 (private and institutional investors). In 10/2007 Goldman Sachs closed an investment of $130M (at pre-money valuation of $500M). 1

1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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Page 1: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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Mobileye: driving assistance on a chip

● Founded: 1999

● 185 employees located in Har-Hotzvim, Jerusalem.

● Develops computer vision algorithms and system-on-chip technology for driving assistance systems for the automotive industry.

● Products have been launched by BMW 5-series, GM Buick and Cadillac, Volvo S80, XC70. Future launches in the next 3 years cover 70% of car manufacturers.

● Financial history: seed of $1M (private investors), further rounds totaling $55M until 2004 (private and institutional investors). In 10/2007 Goldman Sachs closed an investment of $130M (at pre-money valuation of $500M).

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Page 2: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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Page 3: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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BMW 5-series, 03/2007

Page 4: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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GM Buick 05/2007

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Page 6: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

EyeQ-1 System-on-chip: Applications Consolidated

GM LDW, Volvo CMBB, Volvo DIMON, BMW KAFAS

ARM946E Control Unit• Controls interface with outside world (e.g. CAN)• Scheduling tasks to be run on the 4 VCEs(Vision Computing Engines)• Performs high-level computations required by the applications

ARM946E Logic Unit• Performs high level algorithms • Available for implementing future algorithms

Classifier Engine• Image scaling & preprocessing units• Pattern classifier units

Tracker Engine • Image warping & motion analysis unit

Lane Detection Engine • Lane’s marks detection• Lane following unit

Process, Window & Filter Engine• Image convolver & image pyramid units • Computes vertical & horizontal edge maps

Eight channels DMA Controller:• Scattered and linear modes•16 words a burst

Page 7: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

●Complete product “on board”

–Compact platform (65mm x 33mm)

–EyeQ vision-system-on-chip

–High dynamic camera range sensor

–Digital CAN interface (2x1 MB channel)

–< 3W power consumption

–Automotive in-cabin qualification

●Extends Mobileye position to Subsystem provider

–Improves understanding of application

–Improves negotiation

●Compelling commercial potential

–Genuine OEM aftermarket business

–Accelerate time to market at sensitive OEM’s

–Second Tier car manufacturers, truck manufacturers, RoW car manufacturers

SeeQ: EyeQ-based System on PCB

Page 8: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

EyeQ-2 Next Generation: Open Architecture Chip

●Open architecture – general programmable and customizable vision chip

●Optimal combination for vision scalar and vector processing on a single die

●Based on Mobileye’s algorithmic knowledge

●Can run simultaneously: pedestrian + vehicle + lane detection + future and customer applications

●Supports dual high-resolution video streams

●Supports video out option including graphics overlay

●Incorporates 11 parallel processors

–2 MIPS-34Kf 333MHz CPUs

–16 channel DMA controller

–8 Vision Computing Engines (VCEs)

●VCEs include 3 extremely powerful and patented Vector Microcode Processors (VMPs)

●Low power consumption (< 3W power)

●Vision processing benchmarking indicates more than 7x TI’s top line DeVinci (DSP & ARM9) and 10x faster than NEC’s top line iMAP

Key Breakthroughs

Engineering Samples ready in 12/2007 Volvo CADS3

Page 9: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

Application:

Lane departure warning

Forward collision warning

Headway monitoring and warning

Function

Real time warnings

Driving statistics for driver performance scoring

Event data recording option for commercial fleets

Offering a Complete Aftermarket SolutionAWS (Advance Warning System): Key Features

QuickTime™ and aMPEG-4 Video decompressor

are needed to see this picture.

Page 10: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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Yazaki

Page 11: 1 Mobileye: driving assistance on a chip ●Founded: 1999 ●185 employees located in Har-Hotzvim, Jerusalem. ●Develops computer vision algorithms and system-on-chip

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Yazaki