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National Conference on AgricultureRabi Campaign 2012 – 13

Strategy for Technology Extension

Agriculture & Marketing Department Government of Maharashtra

Mumbai

Field Crops

Economic Vaibility

Horticulture

LivestockDiversified Agriculture

Dairy

Sustainability

Fisheries

Doubling Farmers Income

• F – Farmer• I – Industry• R – Research• E – Extension

• P – Productivity• Q – Quality• R – Returnability• S – Sustainability

Strategy for Technology Extension

Strategy for Technology Extension

ObjectivesObjectives • To mobilise farmers into groups and federate groups

into ‘Producer Companies (PCs)’.

• To implement end-to-end Extension Projects to develop crop specific value chains.

• To demonstrate public/private technologies

(e.g. seed and other inputs).

• To increase productivity by adopting best of technologies in public and private sector.

• To aggregate farm produce.

Public Private Partnership Public Private Partnership

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Exploiting Opportunities through Agri-network

Tax incentives Corporates Retailing Exports Processing

Corporates SME Grading Packing

Banks NGO Producer Company

Aggregation

MFI NGO Govt. F-SHG Production

Agri-investment promotion Framework

Government

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Convergence of all Government Interventions

• Backward linkages possible through:

– Rashtriya Krishi Vikas Yojana.

– National Food Security Mission.

– National Horticulture Mission.

– National Program for Micro-Irrigation.

– Programmes under Micro-Management.

– National Programme for Soil Health.

– Technology Mission on Cotton.

– Integrated Scheme for Oilseeds, Pulses & Oilpalm.

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PPP – Market Linkage of Small Holders

Maize

• Monsanto, Pioneer, UPL, Venkys, Yara

• 5000 Farmers; 5000 Ha.

• Improved Yields; procurement.

• All participating companies appointed dedicated district project teams.

• All have excellent co-ordination with Govt. Extension Functionaries.

• Widely accepted drought tolerant genotypes (Hybrids) tried in project.

• Monsonto :- 1. Center of excellence on farmers field & FFS.

2. Voice mail crop advisories to farmers.

• Pioneer :- Joint village meetings & farmers trainings.

• UPL :- Unimart – Farmers advisory centers.

• Venkys :- Obtained license for direct procurement from farmers & will open procurement centers for farm gate purchase of end produce.

PPP IAD MAIZE MODELPPP IAD MAIZE MODEL

FARMER

INCREASED CORN

PRODUCTIVITY

UPL-ADVANTAMONSANTO

PIONEERVENKY’S

PPP IAD MAIZE MODEL

Farmer School

Area : 5000 Ha . Farmers : 5000 Micro projects : 25 (Each of 200 Ha)

Project Area : AURANGABAD, JALNA, BULDHANA, Dhule, Nadurbar

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PPP – Market Linkage of Small Holders

Soyabean

• ADM

• 33,300 farmers; 63750 Ha.

• Soil testing, seed production, IPM,

Training, Agri-Advisory Centres, micro-

irrigation, direct buying, ADM Kisan Card.

Soil Tests To rationalise Fertiliser

use

Promote of High Yielding Certified Seeds

developed by SAUs

Seed Production Through Farmers GroupsTraining For Seed Production

Value Chain Development Of Soybean Value Chain Development Of Soybean

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PPP – Market Linkage of Small Holders

Pulses

• Rallis India

• 26000 farmers; 23500 Ha.

• Soil testing, seed production, Drip &

Sprinklers; Demonstration; training;

buy-back.

• PRERNA Experience.

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Objective In Process ……..

Improve Farmers Earning/ Prosperity

PulsesPulses

Package of Practice

Package of Practice

Yield ImprovementYield Improvement

Financial HelpFinancial Help

Drip/ SprinklersDrip/ Sprinklers

Water Management

Water Management

Water HarvestingWater Harvesting

Better PriceBetter Price

Animal HusbandryAnimal Husbandry

F & VF & V

Crop RotationCrop Rotation

Model VillageModel Village

CompostCompost

Soil HealthSoil Health

BankBank

ProcurementProcurement

HarvestingHarvesting

Saving on InterestSaving on Interest

TrainingsTrainings

• Farmer Grouping• Sharing of Resources• Sharing of Ideas/ Knowledge• Saving on inputs – Fert/Pest

• One to one planning• Resource Improvement• Usage of resources

• Trainings• Advance Schedule• Every 10 – 15 Days• Next 15 day plan

• Individual Contacts• Regular 10 – 15 days

• Field Visits• Regular fields visits

• Prerna• Sharing of Practices• Sharing of knowledge• Sharing of contacts

• Self Training (Farmers)• Weekly• Minutes of meeting• Discussion on crop• Sharing of knowledge

• Bank• SBI/ HDFC• Saving in interest

Seeds ProductionSeeds Production

Seed VillageSeed Village

TrainingsTrainings

Farmer GroupFarmer Group

Sharing Knowledge

Sharing Knowledge

Sharing ResourcesSharing Resources

Benefits InputsBenefits Inputs

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PPP – Market Linkage of Small Holders

Cotton

• Nuziveedu Seeds.

• High Density Plantation.

• 3500 farmers / 4100 Ha.

Objective: To Increase the Productivity (Yield)

of Cotton by 50% in the Project Area.

Main Concepts:-

•High Density Plantation (14586 plants per Acre )

•Awareness of Crop Geometry•Judicious Use of Plant Growth Regulator.•I.N.M. & IPM•Post Harvest Management – Market linkages•Introduction to mechanisation• Drip,Mulching

Partner : Nuziveedu Seeds Pvt Ltd

Project Cost: Rs.2707 Lakhs

Area Traditional Yield Yield Under PPP Project

expected

DistrictsNo. of

hectares Qtl/HaIncome/

ha Qtl

Income/Ha%

increase

Akola 2124 12.5 62500 18.75 93750 50%

Amaravathi 652.8 12.5 62500 18.75 93750 50%

Buldhana 774.4 12.5 62500 18.75 93750 50% Avg.

Incomea/Ha 62500 93750 Avg Package

Expenditure/Ha 27250 36250 33%

Net Profit /Ha 35250 57500 63%

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PPP – Market Linkage of Small Holders

Fruits

• Mahindra & Mahindra – Grapes

• 1000 Acres / 1000 farmers.

• Bayer, Kaybee, Yara – Pomegrenate.

• 1000 Acres / 1000 farmers.

Goals and Expected Outcome• Project Objective:

• To assist farmers in growing their pomegranates better and assisting them in securing best monetary realisation of their fruit.

Increase yield and quality of produce

Advanced crop protection and nutrient management

Innovative crop management to prevent sun-burn in fruits

Better post-harvest management

GAP training (exploring visit of an Israeli expert)

Use of technology to reduce weight loss in transit like low-cost shrink wrap, wax coating

Assisting farmers direct access to modern retail for better price realization

Solar dehydration technologies can be explored to facilitate value addition viz. “anar dana”

Development of a quality and grading standard would be explored

PPPIAD for Value chain Development of PPPIAD for Value chain Development of PomegranatePomegranate

MARKETINGMARKETINGMARKETINGMARKETINGAGRONOMYAGRONOMYAGRONOMYAGRONOMY

PPPIAD for Value chain Development of PomegranatePPPIAD for Value chain Development of Pomegranate

Objective Introduction of new Varieties , Quality production of grapes for export and buyback arrangement

Location Nasik - 750 acre

Sangli - 150 acre

Osmanabad - 100 acre

Total - 1000 acre

Components A. Varietal Demonstration

( Plantation, Drip Irrigation, Orchard Management, PHM & Marketing)

B. Quality production of grape for export

( Demonstration, Trainiing, Eclctrostatic Spray, Residue Testing )

Project Cost

( Lakh)

RKVY – 130 Company- 369

DOH - 15 Farmers- 136

NHM - 0.6 Total - 641

Partners Department of Horticulture , GOM, Mahindra & Mahindra ,Bayer India, United Phosperous Ltd, Yara Fertilizer, Mosaic India

Objectives:

• To increase the income of farmers through-

– Provision of guaranteed market- contract farming

– Supporting farmers to adopt advance technologies for increasing production and productivity

• To ensure supply of quality vegetables to processing company

– Organizing farmers into groups and ultimately into production company in the cluster

– Establishment of supply chain to ensure supply

SN Commodity Districts Marketing

CompanyAssociated Companies

Project Cost

(Rs in lakh)

Source of Funds (Rs in lakh)

1

Tomato

Nashik Hindustan Uni-Lever

(HUL)

1. Bayer Crop Science

2. Indus seeds 3. Syngenta 4. UPL

1500.00

NHM- 240.00NMMI- 240.00RKVY- 262.00HUL- 15.00Farmer- 743.00

2

Potato Satara,

Sangli

Pepsico India

1. Bayer Crop Science

2. Du Pont3. UPL

976.50

NHM- 6.75NMMI- 225.00RKVY- 193.50Pepsico- 192.00Farmer- 359.25

3

Onion Jalgaon, Dhule,

Nandurbar, Nashik,

Buldhana, Aurangabad

Jain Irrigation

1. Bayer Crop Science

2. Syngenta 854.50

NHM- 18.50NMMI- 225.00RKVY- 93.75Jain- 180.00Farmer- 337.25

Project E-Content - RMLStatus updateStatus update

No. of SMS

Project has started on 12th June’12 Till now 889 SMS have been sent On an average farmers receives one message everyday

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PPP – Market Linkage of Small Holders

• Projects Under PPP – 12

• Participating Companies – 20

• Farmers – 1 Lakh

• Area – 1 Lakh Ha.

• Project Cost – Rs. 250 Cr.

• Share of farmers & Pvt. Sector –Rs.140

Cr.

• Government Share – Rs. 110 Cr.

Support to farmersSupport to farmers

Farmer support

Financial Technical

Direct support Faclitation

•Drip irrigation•Output quality incentive•Subsidized chemical kits

•Bank Loans•Fertilizer availability•Crop Insurance•Soil Sampling•Procuring equipments

•Technical know

how training on

agronomical

practices

•Awareness about

crop protection

•Technical visits

•Expert advocacy

Water is life !!!