1© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5 th ESW Oct--2008 VERVE - Vehicle sERVices Environment eCall as an Value-Added Service

1 © Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008

VERVE - Vehicle sERVices EnvironmenteCall as an Value-Added Service Enabler

5th Emergency Services WorkshopVienna, Oct. 2008

Michael MontagNokia Siemens [email protected]


eCallPan-European In-Vehicle Emergency Call

eCall defines a pan-European in-vehicle emergency call*

• Automatically (sensor) or manually triggered

• Call comprises of voice and a Minimum Set of Data (MSD)– MSD includes GPS location data and direction, Vehicle ID Number

(VIN), time and date, and various other IDs

• Today's specification/solution is fully CS based– Data is transported in-band the voice call

* http://www.esafetysupport.org/en/ecall_toolbox


eCallStatus

• eCall is envisioned and supported by the EU Commission– One of the larger eSafety* projects started in 2005

– Intends to cut fatalities on European roads by half by 2010

• eCall Driving Group, representing key industries and EU Commission drove standardization

– Recommended architecture presented in 2006

– Standard. ongoing in ETSI MSG, 3GPP SA and ISO CEN

• Delayed by about three years and to be rolled out from 2011 on in every new car (2010 car models)

• eCall isn't mandated yet - voluntary introduction at present time

– Due to stand off and delays mandate by EU Commission envisioned

• Packet switch emergency call hasn’t bee tackled yet* http://www.esafetysupport.org/en/esafety_activities


Challenges

• Standalone eCall does not represent a suitable OEM business

– Cost only for OEMs vehicle manufacturers and MNOs

– Cars have a rather long lifetime up to 12 years▪ Interfaces have to be stable throughout that time

• The underlying technology is changing rapidly towards packet switched (internet like…) technology

– HSPA is a huge step forward▪ LTE will get full packet switched technology into the networks

▪ MNOs will eventually discontinue their CS networks

▪ IP-based solutions will replace CS systems due to technological advantages and regulatory issues


Air Interfaces Roadmap and LifetimeMNOs will eventually discontinue their CS networks

GSM

Year

UMTS

LTE

900 MHz UMTS / Refarming

eCall start

GSM CS eCall - First Wave

Roll out period

Time in the field

Re-farmed PS eCall - First Wave

LTE Advanced

Beyond LTE Adv. - First Wave

UMTS Rel 7/8

Today


Future need for IP-based eCall solution/regulation is obvious

IP connectivity

IETF ECRIT3GPP emergency call over IMS

IP-based eCall


Automotive VAS EcosystemWho will own the Service Delivery Framework ?

Remote Vehicle Diagnostics and

Software UpdatesRUC / Tolling

Navi / TCMpro

PAYD / Insurance

InCar Enter- and Infotainment

service deliveryframework

Security functions

'Official' functions Vehicle / manufacturercentric functions

Traffic related services

Breakdown Calls

Stolen VehicleTracking

FCD

Infotainment services

3rd partyServices

Convenience Calls


Opportunities for MNOenabled by IP-based eCall

• Vehicle manufacturers and MNOs may cooperate on IP-based eCall

• This represents an ideal point in time to introduce a smart way to refinancing an eCall rollout by a value-added services approach

– Will piggyback on and reuse the eCall infrastructure

• Ecosystem for VAS– Various Projects and initiatives intend to push forward VAS system

components

– Stakeholders: Car manufacturer, Service provider (OnStar), MNO, Service platform provider, Regulation, etc.


VAS on top ofIP-based eCall

IP connectivity

IETF ECRIT3GPP emergency call over IMS

automotive VASdelivery based onIP-based eCall infrastructure

eCall as anValue-Added Service Enabler

Opportunity for MNO

IP-based eCall



Navi / TCMpro

PAYD / Insurance



Security functions



Breakdown Calls


FCD


3rd partyServices

Convenience Calls



Navi / TCMpro

PAYD / Insurance



Security functions



Breakdown Calls


FCD


3rd partyServices

Convenience Calls

eCall


eCall can be a basic component enabling an automotive VAS scenario

• All those VAS functionalities may have to be built in around eCall

– eCall functionality shall be available without interruption

• Shall support features allowing OEMs to easily set up services

– Embedded SIM/USIM as longtime trust anchor within the car

– Remote addition and deletion of services and connectivity

– Logical separation between various services and connectivity ▪ Separate service charging, billing, procurement capabilities

– System and SIM management throughout the cars lifetime ▪ Book and cancel services at every time by OEMs and third parties

▪ Third party interfaces and procedures have to be established


Opportunity for IMS based solution

• IMS is a good foundation for such VAS services as it provides fine grained authentication, billing and management functionalities

– This allows to bill basic service to the vehicle manufacturer while using the same SIM for value-added services targeted at driver both directly and reverse billed (revenue share etc.)

▪ Multi party billing / shared access

▪ (Access) Security provided by IMS (VPN like setup)

• IMS allows to rollout new business models and so capture a new market segment not addressable with today's technology

• Mechanisms can be reused in M2M scenarios as fundamental requirements are the same


Research Project VERVEVehicle sERVices Environment

Evaluate Opportunities of IP-based eCallas an Value-Added Service Enabler in the Automotive area


VERVEBusiness reasoning

• eCall will get a basic ITC infrastructure into more than 250 mio vehicles in EU27+ that can be extended to a PS solution

– This shall be seen as a possible starting point for utilizing the then already available “infrastructure” to make delivering Value Added Services to the vehicles a commodity

• Precondition for introducing value added services is– well working emergency service functionality (since it is the base

and initially intended feature)

– ability to deploy new services (key words: service delivery framework, secure software updates, machine-to-machine communication)


VERVEProject Goals

• Analyze and evaluate requirements and ecosystem for automotive VAS on top of IP-based eCall

– Stake holders and business models

• Assess and develop the foundations for IP-based eCall solution

– Consider 3GPP IMS-based emergency call and IETF ECRIT

• Develop a service framework on top of IP-based eCall– Consider especially IMS based application services

• Define candidates for value added services and analyse corresponding business models, like

– remote diagnostics (vehicle manufacturer paid), navigation system updates (3rd party paid), internet access (driver paid)

• Prototype implementation: IP-based eCall, service framework, and exemplary VAS


Summary

• CS-based eCall regulation is there• Future need for IP-based eCall solution/regulation is obvious• This creates opportunities for MNO

– IP based eCall as VAS enabler improves competitive situation for MNO in automotive area

• Technology and ecosystem of automotive VAS has to be analyzed

– Technological feasibility– Cooperations / Partnering– Appropriate business models– Influence corresponding standardization and regulation

• Project VERVE has just started– no results yet

Documents

1© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5 th ESW Oct--2008 VERVE - Vehicle sERVices Environment eCall as an Value-Added Service