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Ordering and Billing ForumDirectory Services Sub-

committee (DSC)

Directory Listing Overview

February 11th, 2002

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Presentation Approach

• Walk thru presentation• At key points, providers may add

explanatory comments• Question & Answers• 1st Step – continue discussions at OBF• Begin discussion with ‘providers’• Resolve needs as market evolves

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Scope

• This document has been developed in an effort to provide a high level description, and initiate discussion about Directory Listings.

• It is important to remember that each Provider has it’s own specific set of rules and terminology for Directory Listings. Provider specific rules can be found at each Provider’s web site and the URL’s are listed at the end of this document.

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Scope continued

• It is critical that directory-listing information is accurate. Directories only publish once a year.

• Information services – DA – 411 / NDA, Secondary Lists are all impacted by inaccurate listing data

• It is self propagating – data is shared… inaccurate data will be stored by other providers…

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Types of Providers

ILEC – Incumbent Local Exchange Carrier•The carrier providing the connection to the end user’s premise and access to the long distance network prior to the introduction of local competition. The established Regional Bell Operating Company or independent telephone company.

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CLEC – Competitive Local Exchange Carrier•A carrier, other than the ILEC, providing the connection to the end user premises and access to the long distance network in an area where local competition has been introduced.DSP – Directory Service Provider•Responsible for housing and distributing directory information that feeds local and national Directory Assistance and the directory publishers.

Types of Providers

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What is a listing?(Besides Name, Address & TN)

• Phone Books – White, Yellow, Blue• Directory Assistance (DA)• Today, OBF defines the provisioning

process of listings between CLEC-ILEC

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Listing Styles - Straightline

MORRIS Robert S Plano............................................972 423-3000

William 9 Oak Lane..................................................972 981-3500 Wm A 5850 Belt Line Rd Richardson.........................972 385-9824 Wm A 5850 Belt Line Rd Richardson.........................972 851-7210 William T & Lisa Prof 6752 Bastille Dr......................972 618-6227 Wilma 14658 Del Prado Dr........................................972 490-7353 X 2213 Standord Ct....................................................972 562-4144

MORRISEY Chuck 3624 Peidmont Dr.........................927 612-5868 Chuck 3624 Peidmont Dr.......................................927 934-1753

MORRISON A 6565 McCallum Blvd Richardson................................972 818-8668

Straightline

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Listing Styles – SLU & Simple Caption

Morris County Gardening...........................................972 981-3500 Greenhouse..............................................................972 981-5353

Morris County Gardening Lawn Care 9 Oak Ln...................................................972 981-5300 Billing..........................................................................972 981-5301 Greenhouse................................................................972 981-5302 22 Main......................................................................972 981-5303

SLU

Simple Caption

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Listing Styles – Caption

Andy's MegaMart Home Services Air Conditioning Systems Sales/Installation... .................TOLL FREE 800 859-6000 Service/Repair...............................TOLL FREE 800 859-6001 Appliance Service/Repair.............................TOLL FREE 800 473-7247 Parts & Accessories..........................................555 366-7278 Retail Stores 851 N Central Expwy Apparel Boys................................................................555 422-8429 Girls.................................................................555 422-8477 Appliances.......................................................555 422-8426 Delivery Inquiries...........................................555 503-2608 13131 Preston Rd Whereverville Apparel Boys.............................................................555 458-3526 Girls..............................................................555 458-3540 Appliances.....................................................555 458-3572

01234 DOI

Caption

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Listing Terminology

• Primary Listing– The Primary, or Main Listing, is the free

White Pages listing that each customer receives. There is only one Primary/Main Listing for each account.

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Terminology continued• Additional Listing

– This would be a listing in addition to the Primary or Main Listing.

– H & R Sock is the Primary Listing, appearing in the “H” section of the white pages.

– An additional listing could also list them under the “S” section of the white pages, Sock H & R(charges apply)

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•Classification of Listing–Local or Foreign–Business & Residence

•Foreign Listing–This is a listing appearing in a directory other than the customer’s primary directory. Customer has service in Dallas TX, and wants a listing to appear in the Houston TX directory also. This is a foreign listing. (charges apply)

Terminology continued

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•Cross Reference Listing–Listing which refers someone to another way this customer could be listed. The cross-reference listing will not contain a telephone number, but will refer the person looking to another section in the directory.

•Green Mountain Falls Town Government……….See Government Section•Galaxy Lighting…….See New Galaxy Lighting Inc•(charges apply)

•Alternate Call Listing–Provides another number to call if the Primary number doesn’t answer.

•If Busy Call….xxx-xxxx•After Hours Call…xxx-xxxx•(charges apply)

•Other types apply

Terminology continued

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Listing Data Flow

• The CLEC submits their service order to either the Telco or, where applicable, stand-alone directory listings may be submitted directly to the organization who maintains the white page data base.

• After the listing information has been loaded into the white page listing data base, it is fed to various downstream systems on a nightly basis.

Listing Data Flow

Telco CLEC

Service Order

WP ListingData Base

Directory Assistance

White PagePublishing

Yellow PageSales/Pub

Directory Delivery

Resale

Where Applicable

Updates

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CLEC migration

• Losing LSP should provide listing data to New LSP. The New LSP issues DL order to DSP

• The DSP provisions the listing and provides confirmation back to the Winning LSP

• The losing LSP must make sure its records have been updated… and may need to provide a disconnect of listings to the DSP.

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Service Address• The end user’s service address is key to many directory services

– Helps determine directory scoping, either directly or indirectly by helping to derive a geocode

– Serves as the default address for publication and directory assistance when none is provided and address omission is not requested

– Provides additional searching criteria for directory assistance when a major discrepancy exists between the listed and service address or the listed address is omitted

– Serves as the default address for directory delivery when none is provided by the end user

– May be used as an extraction criterion from listing databases when community directories are published, or listing data is sold to 3rd parties such as independent publishers or alternate directory assistance providers

• Currently, the minimal service address consists of street name (SASN), locality (CITY), state (STATE), and ZIP Code (ZIP).

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Directory Scoping

• “Scoping” is the process of pre-assigning directory listings to one or more listing products

• Listing products include the following:– Primary White Pages directory (to “be in”)– Primary Yellow Pages directory– Secondary directories, generally adjacent to the primary directory– Directory Assistance databases (sometimes called “reprints”), which generally

cover more than one white pages area– Directory Delivery (to “receive”), typically for main listings only

• Factors included in scoping algorithms include:– Land-line rate center or wire center, traditionally derived from NPA-NXX– Service Address Locality (city and state)– Service Address ZIP Code– Geocode (latitude and longitude) of Service Address, typically derived with the

help of 3rd party software using data from the United States Postal Service– For Foreign listings, the name of the directory or section requested by the end

user to be in– For delivery, the name of the directory requested by the end user to receive

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Directory Closing• Directory Close Date

–  A Directory Close Date for white page listings is established for each Directory to ensure that customer listings are processed in a controllable and timely manner, permitting the careful review of all listings and the clearing of error reports and close reports prior to publishing the new directory. The publisher will accept listings, but any listing or change received after the directory closing date, will not appear the next addition of the directory. It will appear the following year.

• Advance List

– Some companies will accept “advance list” directory orders. If it is known, that service will be “installed” or changed, after the directory closing date, an advance listed order will be accepted

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Directory Assistance (DA)

• Directory Assistance platforms typically store a copy of all listings for their own use in providing 411 or similar service

• Typically on a nightly basis, DA received updates from a directory listing database or similar data store within the DSP company. The updates reflect order activity and other changes since the last update. Typically, updates are not made directly at the DA database.

• The upstream data store typically validates, corrects, supplements, and scopes the listings to the appropriate white pages and directory assistance products. Generally, it may also collate complex listings into caption and SLU sets for directory assistance.

• Listing type (LTY) is the principal factor in determining whether the listing is sent to the DA database at all and what its disposition is within DA service.

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Upper and Lower Case Usage in Listings

All listing elements on the Directory Listing (DL) Form are to be provided in upper and lower case as the listing should appear in a directory and on directory assistance.

Examples showing upper and lower case in listing elements are:

McDonald JamesAAA Travel AgencyJ C Penney CoIWidgets IncVanDerLinden JohnO’Leary BlvdRue da la Paix Ave

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Directory Delivery

• Directory delivery is the process of getting printed directories to end users

• Directory delivery is typically done under 3 circumstances:

– Annually, as the directory is published

– When an end user gets new service or moves to a new location in a different directory area

– When an end user requests more or new directories

• Directories may be hand-delivered (by vehicle) or mailed at the publisher’s discretion in each of the above scenarios

• Directory delivery is typically outsourced. Subsequent delivery requests and/or requests for directories other than the ones the end user is scoped to may be handled by the outsourced vendor

• Practices vary from publisher to publisher on how directory delivery is requested and whether foreign delivery requests are honored

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OBF Processes

• Within the LSOG– Multiple Practices MAY have benefit to WSP– 120 Pre-Order– 122 Customer Service– 071 Local Service Request– 072 End User– 102 Directory Listing– 109 Directory Completion – 123 Local Service Resp/Completion– 111 Listing Reconciliation– 121 Provider Notification– 124 Loss Alert/Transition Information…– Applicability of practices needs to be further discussed based on

business need

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LSOG Version

• Issues are brought to OBF

• If Issue is accepted, it is worked until resolution

• Completed Issues are bundled into an LSOG version

• Interfaces are based on LSOG version

• Providers may offer additional functionality

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Directory Change Request (DCR)

• A CLEC customer may request a change to their listing by either:– Contacting their directory advertising account

executive who will forward the request to the end-user’s local service provider; or

– Contacting their local service provider directly.

• The CLEC will then submit the listing change request through the normal procedures to the Telco/Publisher for the updated information to appear in DA and the directory.

Directory Change RequestCLEC Customer

CLEC

Telco/Publisher

Book on the Street

Directory Advertising Account Executive(Local or National)

Request Listing Change

Request Listing Change

Directory Change Request

Listing Service Order

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Certified Marketing Representation (CMR) Ordering

Client/Customer

CMR LSP

Letter ofAuthority

(LOA)

A CMR plays various roles for a client:•They serve as their clients collective voice for publishers, LSP’s, and CLEC’s.•They manage listing information including: verbiage, caption structure and billing information as it relates to the directory appearance or the directory assistance database.•Troubleshoot billing issues and directory assistance problems on the client’s behalf.

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Regulatory• Telecom Act 1996• Local PUC/PSC• Tariff• Which regulatory mandates, if any, pertain to listings in (wireline-

wireless) NP? • Does Wireless listings qualify for a “LML” Local Main Listing aka

Free Main Listing? • Are there metrics which a DSP must support WSP similar to own retail

arm? • Should a WSP be required to provide secondary feeds? • How will market evolve –

– books print for a year… – Wireless porting times– Advertising– Migrations

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Appendix

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Support DocsLEC Web Sites URL’s SBC - Ameritech SNET SWBT PacBell Nevada BellAll of these LEC’s web sites are located at https://clec.sbc.comVerizon -Bell Atlantic NorthBell Atlantic South (Verizon East)http://128.11.40.241/wise/index.htmlGTE (Verizon West)http://128.11.40.241/wise/index.htmlBell Southhttp://www.interconnection.bellsouth.comQwesthttp://www.qwest.com/wholesale/Cincinnati Bellhttp://www.cincinnatibell.com Sprint http://www.sprintyp.com