1. Powerblocks = LEGOs + lighting Modular lighting – Build your own / customize – Change /...
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1. Powerblocks = LEGOs + lighting Modular lighting – Build your own / customize – Change / reconfigure at will Authentic to Max – Home lacks great lighting
Powerblocks = LEGOs + lighting Modular lighting Build your own
/ customize Change / reconfigure at will Authentic to Max Home
lacks great lighting Moving a lot Like building stuff Neck pieces
Lighting head(s) Base(s) 2
Slide 3
The Blockheads 3 MaxNick Ale Ben
Slide 4
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home
integration Price Design IP Brand Int. designers Acquisition /
Retention Self-Service 1. High-end (wealthy) home owners 2. Office
build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers Asset Sale Value-Driven ( = high end) Version 1
-- 1/11 4
Slide 5
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home
integration Price Design IP Brand Int. designers Acquisition /
Retention Self-Service 1. High-end (wealthy) home owners 2. Office
build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers Asset Sale Value-Driven ( = high end) 5 Version
1 -- 1/11
Slide 6
6 Sneaking Into Dorms
Slide 7
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Modular lighting/power:
Customization Flexibility Re-usability Convenience Smart-home
integration Price Design IP Brand Int. designers Acquisition /
Retention Self-Service 1. High-end (wealthy) home owners 2. Office
build-outs 3. Low-end (IKEA mkt), dorm students Wholesale to
Interior designers Asset Sale Value-Driven ( = high end) 7 4.
Mid-range home owners Version 1 -- 1/11
Slide 8
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Design IP Brand Int. designers
Acquisition / Retention Self-Service Wholesale to Interior
designers Asset Sale Value-Driven ( = high end) 8 Customization
Flexibility 1. Mid-range home owners 2. Office build-outs Version 2
-- 1/18
Slide 9
Hitting the Phones 9
Slide 10
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Design IP Brand Int. designers
Acquisition / Retention Self-Service Wholesale to Interior
designers Asset Sale Value-Driven ( = high end) 10 Customization
Flexibility 1. Mid-range home owners 2. Office build-outs Version 2
-- 1/18
Slide 11
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Int. Designer Retailers
Design Marketing Cust. Experience Design IP Brand Int. designers
Acquisition / Retention Self-Service Wholesale to Interior
designers Asset Sale Value-Driven ( = high end) 11 Customization
Flexibility 1. Mid-range home owners 2. Office build-outs Version 2
-- 1/18
Slide 12
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Retailers Design Marketing
Cust. Experience Design IP Brand Acquisition / Retention
Self-Service Asset Sale Value-Driven ( = high end) Retail Direct
online 12 Customization Flexibility 1. Mid-range home owners 2.
Office build-outs 3. Young professionals More/less light Directed
light Version 2 -- 1/18
Slide 13
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Retailers Flexibility:
More/less light Directed light Asset Sale Value-Driven ( = high
end) Acquisition / Retention Self-Service Retail Direct online
Design Marketing Cust. Experience Design IP Brand Young
professionals (20-40 yr old) 13 Version 3 -- 1/25
Slide 14
Stalking customers at C&B 14
Slide 15
We Hit the Phones Again 15
Slide 16
Other progress... 16
Slide 17
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Outsourced:
mfg, fulfillment, support Distributors: Retailers Flexibility:
More/less light Directed light Asset Sale Value-Driven ( = high
end) Acquisition / Retention Self-Service Retail Direct online
Design Marketing Cust. Experience Design IP Brand Young
professionals (20-40 yr old) 17 Version 5 -- 2/8
Slide 18
Lighting idea
Slide 19
19 Back To The Drawing Board...
Slide 20
Maximum Pain. Period. 20
Slide 21
Kids Asleep. Parents Happy. 21
Slide 22
The Product 22
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The Product 23
Slide 24
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model Better lighting
thru flexibility: -More/less light -Directed light -Online ads
-Prod. reviews Young professionals (20-40 yrs) -Online direct and
mass market 24 Outsourced: mfg, fulfillment, support Distributors:
Retailers Design Marketing Cust. Experience Design IP Brand Asset
Sale Value-Driven ( = high end) Version 5 -- 2/8
Slide 25
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
Slide 26
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -New parents (baby
Slide 27
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
Slide 28
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
Slide 29
Talking to More Parents 29
Slide 30
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
Slide 31
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
Slide 32
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -PR, blogs, WOM -New parents (baby
Slide 33
Babies Outgrow Stuff Fast 33
Slide 34
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams Powerblocks Business Model -Baby stops
crying -Baby goes to sleep -Blogs, WOM -New parents (1st baby,
baby
Slide 35
Babies Outgrow Stuff Fast 35
Slide 36
To The Future? 36 Car simulator Now Netflix for baby stuff 2
years Online product rental? 5 years
Slide 37
Key PartnersKey ActivitiesValue PropositionsDemand
CreationCustomer Segments ChannelsKey Resources Cost
StructureRevenue Streams So heres where we ended up Outsourced:
mfg, fulfillment Design Marketing Cust. Experience Design IP Brand
37 -Blogs, WOM -New parents (1st baby, baby