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Proposed by ‘Team 3’

Business Plan

Diet Dosirak project

‘Dosirak’ Business Plan

20062416 허 길

20042436 유재형

20085413 정만호

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INDEX

Part I.

Part II.

Part III.

Part IV.

Market explanation

Operating plan

Project explanation

Web-Site construct

Action program

Business Plan

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1. Summary for project

• Today, modern people don`t have enough time to eating a meal. So, many people have promiscuous eating habits

• On this account, we`re going to have a business of Dosirak, regardless of price and space.

• Dosirak is going to sell according to the individuals of characteristics.

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2. Reason of Selected

• Increase in interest for obesity

• Increase in interest for well-being

• Increase in appearance-oriented and Diet people

• For live alone people and office workers

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2. Reason of Selected

2-1. Nutritional unbalance of

present condition

2-2. Korean’s obesity increase rate

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3. Further a Plan

• We make out a menu for buyer’s constitution

• Special design of container

• Take – out system

• We open the website for an advance order and constitution management

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4. Final goal

• A buyer will take care of their health, when they buy the Dosirak.

• So, we will benefit that. with this we go for the business effect of killing two birds with one stone.

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INDEX

Part I.

Part II.

Part III.

Part IV.

Market explanation

Operating plan

Project explanation

Web-Site construct

Action program

Business Plan

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• Due to the busy life of the food service industry is

increasing

• Low-cost meals will be sold primarily

• Higher utilization of our regular customers

• Use simple and advanced dosirak

The markets expect the most stable profit

Dosirak business possibility

• Dosirak business sales increased 2 times compared to last year, Seven Eleven, Gs25, etc.

•Increased Dosirak professional brand

• Delete prohibition packaging used to dosirak market were positive impact

• Franchise laws are insufficient

Because, Dosirak business entered a new market increase in expected effects

Short time

Loog time

Costly

Low price

Korean tradition

food

Fast food

Family

Restaurant

Food court

Restaurant

Dosirak

Foreign

food

Fusion

restaurant

◎ Features dosirak market

◎ Market competition analysis

Part I. Market & Business Item

Settled, dominate the market in advance

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3. What's the price difference?

Dosirok

bulgogi3,500

chicken3,900

stir-fried spicy pork 3,400

Denmark1 Week 105,000 2 Week 200,000

salad1 Week 40,000 2 Week 75,000

◎ Menu

Diet

Dosirok

Paprika1 Week 120,0002 Week 240,000

The absence of large price differences

Part I. Market & Business Item

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Important factor

Taste

Price

Street

hygiene

Service

Nutrition

7.3

Restaurant improvements

6.2

expected price

4000 Won below: 14% 5000Won : 9%

3500 Won : 71% 5500Won over: 6%

•Delicious and simple meal

• About 3500Won

affordable price• Insensitive to nutrition

and requires less• Hygiene and services

require for the improvement

Enticed customers through

clean store environment

and friendly service that

existing in the small store

did not provide

Customer demand

Taste! Kind service! Neat shop!

Part I. Market & Business Item

Taste

Price

Street

hygiene

Service

Nutrition

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INDEX

Part I.

Part II.

Part III.

Part IV.

Market explanation

Operating plan

Project explanation

Web-Site construct

action program

Business Plan

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1.Supply service

Package product development When you order three or more 10% discount package deals to devel

op.

Coupon productWill attract long-term customers.Users are issued a coupon for.

Mileage serviceEarn 5% of purchase price to be applied to the m

ileage system.

Event Stores leads to the first visit

Differentiated competition strategyProvide clean food and the service delivery to the d

esired locationCompanies with existing bright and clean store environment with differentiated services to be appealing to consum

ers.

Public relation and inducement

Sensible price

Set - up

Long-range Rotalty

program

Needs in accordance with service and shop

Part II. Operating plan

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2. Conclusion

Head store

Real-timeInformation

Network

Optimization delivery

system

SYSTEM

Raw material supplier

Factory

Economies of scale is formed raw material supply and delivery. Between head store associated factory and customer are mutual system.

Raw material order

Raw material supplier

A grocery listorder

A regular customer

Food processing demand prediction date

Stock date

Part II. Operating plan

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INDEX

Part I.

Part II.

Part III.

Part IV.

Market explanation

Operating plan

Project explanation

Web-Site construct

Action program

Business Plan

16

Part III. Implementation Plan

action program

Unit Management

Know-How Accumulation

Step

Developing new customers

Objective

arrival maturity   growth period

• Gwangju seo-gu

• Commercial research and coordination with local authorities

• New Town expansion

• Students targeted brand extensions

Cost

Action

• Point plan to attract

•Execution management system

• Management know-how accumulated

• Distributed market risk by diversifyingBenefit

•Economies of scale and cost savings

• Lack of publicity

•Difficulties in customer acquisition

• Promotional / Promotional

•Emphasis of the service differentiation

Risk

Solution

• Increased competition due to competitors entering the market

• Differentiation

• Distributed market risk by diversifying

• Products according to customers unify the exterior

• Product Development

Funding • Venture Capital - Funding

• Equity Investment

•Through the Main Bank Loan

• Secure opening costs

•Investors Recruitment•The cost distribution system • The cost of building the brand

• Take advantage of equity

Unit Management

Know-How Accumulation

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• Clean store environment and friendly service

• Stores to meet customers' needs atmosphere• • Events, distributing flyers and promotional strategy through

Step-by-step risk factors and their measures

countermeasure

• Lack of awareness about business

• Exterior due to the lack of publicity of customers

dangerousness

• New value-sensitive nature of local development and public relations

countermeasure

• Due to a single menu on the diversity of customers could not revive poor phenomenon profitability

• Management of existing customer data, based on accumulated know-how and build barriers to entry

• Is the target for students to explore new markets to distribute risk

countermeasure

• Tested the attractiveness of the market after the entry of competitors into the market due to concerns of more competition

arrival maturity

growth period

Part III. Implementation Plan

dangerousness dangerousness

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The cumulative change in operating profit due to sales

• arrival : Compared to competitors, the company achieved higher profits

• growth period: The cumulative sales from competitors that are similar, the time

• maturity: Competitors and increasing revenue gap, The revenue structure is competitive, while weakening the company to build a more healthy bottom line

Revenue

The cumulative sales over time

Competitors

company

All times of ever-growing competitor's revenue model continues to grow and our revenue model

Part III. Implementation Plan

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INDEX

Part I.

Part II.

Part III.

Part IV.

Market explanation

Operating plan

Project explanation

Web-Site construct

Action program

Business Plan

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1. Web-Site construct

Part IV. Web - site