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1
RAJESH EXPORTS LIMITED
All that glitters is…… Gold
March 2008
2
Important Notice This document contains selected information regarding Rajesh Exports Limited (the “Company”). It
does not purport to be comprehensive or to contain all of the information that a prospective investor may desire in investigating the Company or the securities; hence each prospective investor should conduct its own independent due diligence in connection with any transaction involving the securities and seek the advice of its own professional advisors. The information contained in this document has not been independently verified. Neither the Company nor any of its affiliates, advisers, officers, representatives or agents make or will make any representation or warranty, express or implied, as to the accuracy or completeness of the information contained herein, and any and all legal liability or responsibility is expressly disclaimed based on or relating to: (i) information contained in, or errors in or omissions from this document, or (ii) the recipient’s use of this presentation, or (iii) any other written or oral communications transmitted to the recipient or its affiliates, advisers, officers, representatives or agents in the course of its evaluation of the Company or its securities. Accordingly, no information contained in this document or any written or oral communication transmitted or made available to a recipient of this document: (i) is, or shall be relied upon, as a promise or representation, whether as to the past or future performance; or (ii) will form the basis of any contract.
This presentation includes statements which may constitute forward-looking statements. Although the Company believes that the expectations contained in such forward–looking statements are conservative and reasonable, they involve many subjective assumptions and are subject to risks and uncertainties which could cause actual results to differ materially. Such statements are not guarantees of future performance. Accordingly, the Company and its respective affiliates, advisers, officers, representatives or agents give no (and will not give any) assurances, and no representation or warranties can be or will be made, as to the accuracy or attainability of such projections, estimates or other forward-looking statements.
This document is neither an offering memorandum nor an offer or an invitation for the sale or purchase of any securities of the Company or a recommendation in relation to the foregoing. It is not intended to form, and should not be treated as, the basis of any investment decision.
3
411 Company Overview
15 22 Jewellery Market
1833 Growth Strategy
Con
tent
sC
onte
nts
44 Recent Developments 31
55 A Quick Recap 35
Contents Page No.
4
COMPANY OVERVIEW
5
Snapshot
Established in 1989.Head quartered at Bangalore-India. Manufacturer, wholesaler and retailer of gold jewellery
Business
World’s largest gold jewellery manufacturerWorld’s lowest cost producer of gold jewelleryWorld’s largest catalogue of jewellery designs
Key Highlights
12% of gem and jewellery export from India25% of gold jewellery export from India 2% of world gold trade
Market share
STRONG DOMINANCE IN GOLD JEWELLERY TRADE
6
Manufacturing Process
Gold bullion and alloy heated to
1000o C
Molten gold poured into cast to produce rods
Further processed as
(A) Machine Chains
(B) Manual Process
(C) Casting Process
Wires drawn from gold ingots
Wires then drawn using
diamond dyes
Wires wound on spools and mounted
Non-soldered chain is woven
Soldering of chain
Chain without loops
Gold chains of various sizes
Quality check and delivery
(A) Machine Chains (for standard gold chains of various designs)
Production commencement…..
7
Manufacturing Process
Metal master & rubber mould
making
Wax injection & spurring
Investment casting
Burn out of wax
Liquid gold injection
De-sprucing & initial polishing
Setting & final polishing
Quality check and delivery
(C) Casted Jewellery (for plain and diamond jewellery)
(B) Manual Process (for hand-made jewelry)
Wire drawing and stamping
Dye cuttingDesign
fabricationDesign pieces
with loose ends
Soldering and polishing
Quality check
and delivery
8
Saga of Rapid Growth
1989
Year of Establishment
1995
IPO of 2m shares @ 400% to face value of INR 10
1996
India’s largest jewellery
manufacturer (6 tpa)
2003
World’s largest jewellery
manufacturing facility (250 tpa)
2006
Revenues exceed
US$ 1 billion
• 24K Retail and Bangalore Infra
ventures launched•JV with Muthoot Pappachan Group
1960-1989
Promoters engaged in
gold jewellery retailing
2007
1.White labelled jewellery
2. Diamond studded jewellery
2007-2012
3. Retailing: Shubh,
Laabh & Oyzterbay
9
Consistent ProfitabilityREVENUE AND EBITDA (US $ MLN)
1049
1354
1702
21.628.0
52.9
0200400600800
10001200140016001800
FY05 FY06 FY07
US
$ M
ILL
NS
0
10
20
30
40
50
60
Revenue
EBIDTA
EPS & BVPS 2005-07
0.30.45
0.670.98
1.56
2.17
0
0.5
1
1.5
2
2.5
FY05 FY06 FY07
EPS &BVPS
US
D EPS
BVS
10
Summarized Profitability Statement(In US$ million)
Particulars 2004-05 2005-06 2006-07
Total Income 1048.59 1353.54 1702.06
Total Expenditure 1027.07 1326.02 1649.16
EBITDA 21.58 27.96 52.89
Interest 10.62 10.29 26.80
Depreciation 0.33 0.35 0.36
Profit before Tax 10.63 17.33 25.73
Taxation --- 0.89 0.73
Profit after Tax 10.63 16.43 25.00
Earnings per Share (US$) 0.30 0.44 0.67
11
I, II & III QUARTER 2007-08 SUMMARISED PROFIT STATEMENT
Particulars 30th June 2007
(In US $ million)
30th Sept 2007(In US $ million)
31st Dec 2007(In US $ million)
Total income 501.30 511.05 516.80
Total Expenditure 477.41 487.00 490.62
EBITDA 23.88 24.04 26.18
Interest 13.39 9.48 9.80
Depreciation 0.09 0.09 0.09
Profit before Tax 10.40 14.47 16.28
Taxation -- 0.91 0.97
Profit after Tax 10.40 13.56 15.31
Earnings per share (US$) (Annualised)
1.12 1.46 1.65
12
Achievements & Awards
• Ranked No. 1 Investor Friendly Company in a National Survey by Business Today
• The only “Premier Trading House” in Jewellery Sector in India
• “Overall Excellence in the category of Gold Exports” by the “Gem & Jewellery Export Promotion Council” for 13 consecutive year
• Karnataka State Government Best Exporter Award for past 9 years
• Awarded Gold Trophy for exports by Federation of Imports & Exports
• Accorded ‘Nominated Agency‘ status to import gold for domestic consumption.
• Ranked No. 1 in the Gems & Jewellery sector in India by Dun & Bradstreet
• Ranked as the ‘Second Fastest Growing Company’ in the Large Scale Sector.
• Accorded as the “Jeweller of the Year” Award by Jewellers Association, Bangalore
13
Rajesh Exports ranked as No. 1 Investor Friendly Company in National Survey by Business Today
14
Rajesh Exports ranked as India’s second fastest growing company
15
Management Team
Rajesh MehtaExecutive Chairman
• Experience of over 20 years in the jewellery industry• Pioneer in organising jewellery trade in India• Director, Handloom & Handicrafts Exports Promotion Corp
President, Jewellery Exporters Association of Karnataka
Prashant MehtaManaging Director
• Experience of over 22 years in jewellery manufacturing• Expert on global best practices in jewellery manufacturing and
technology.
Vipin SharmaCEO (Shubh)
• Experience of over 12 years in brand building & jewellery retailing• Part of the Oyzterbay promoter-group
Kirit TurakhiaCEO (Laabh)
• Experience of over 20 years in retailing
M A PrakashCEO (Banglore Infra)
• Experience of 7 years in real estate and construction
17
World Market
Current global gems and jewellery industry: US$ 85 billion
(Gold demand is growing at 8-10% p.a. CAGR)
Global gold market: 3,300 tonnes
Major producers: South Africa, USA and Australia (45% of total output)
Major consumers: India, USA (2/3 of India), China (1/3 of India)
10-year average annual demand for gold (tonnes)
(1996-2005)
18
Indian Market India is world’s largest consumer of gold:
At 850 tonnes p.a. Valued at US$ 18 billion Growing at 10% pa
Indian gold demand is firmly embedded in cultural and religious traditions (Stridhan)
Indian gold demand (tonnes) and price
(1991-2005)
19
GROWTH STRATEGY
20
Mission 2007-2012
Growth Trajectory:
Phase I (1960-1989) Retailers with global vision, handicapped by supply constraints
Phase II (1989-1994) India’s first organised jewellery manufacturer
Phase III (1995-2002) India’s largest (6 tpa) plant with world-class R&D
Phase IV (2003-2006) World’s largest (250 tpa) plant; turnover > US$ 1.5 billion
Phase V (2007-2012) Leverage economies of scale and expand margins by evolving into fully integrated jewellery company
Resources:Infrastructure World’s largest and world’s bestManagement Managed world’s largest gold jewellery businessTechnology 65-person strong R&D, proprietary alloys and processes … 29,000 designs
Growth Engines:Growth Engine #1 White-labelled jewellery (Margin: 15%)Growth Engine #2 Diamond studded jewellery (Margin: 25%)Growth Engine #3 Retailing (Margin: 10%)
Target: To increase net margin from 1½% to 10% in next 5 years
21
Growth Engine #1
White-labelled jewellery
Margin 15%
Global market size: US$ 30-35 billion
Target share: 2%
Status:
1,300 exclusive designs developed
Prototypes approved by large chain-stores
across the world, White labelled jewellery sales
commenced from Q1 /2007/08.
Jewellery Outsourcee to the world…
22
Growth Engine #2
Diamond studded jewellery
Margin 25%
Global market size: US$ 5 billion
Target share: 5%
USP: Honest pricing, Global Designs and Finish
Launched Harmony, Eternal, Solitaire, I-teen,
Filigree, Southern, Ghazal, Aishwarya and
Sushmita brands of Diamond Jewellery in the
domestic and International markets
700 exclusive designs have been launched
Adding sparkle to diamonds…the honest way
23
Growth Engine #3
Retailing
Retailing in India
(to be followed by global rollout)
Margin 10%;
Indian Market size: US$ 18 billion;
Target share: 4%
Shubh – for mass market,
to replace traditional jewellers
Laabh – for up-market and elite clientele
Oyzterbay – for the fashion conscious
...with dream team
24
Jewellery Retail – India
96% is in unorganised sector (globally 70% is unorganised)
Very highly fragmented (no pan-India stores)
Over 400,000 small retailers and 850,000 goldsmiths
Branded gold jewellery is a very recent phenomenon
Branded jewellery accounts for only 4% of total jewellery market, but growing at 30-40% pa and is slated to constitute 10% of total jewellery market by 2009
Quality, consistency and variety of designs hold the key to retailing success
25
Retail Venture USP
Punch Mantra (the five doctrines)
• 22K GuaranteeBacked by life-time buyback guarantee
• Largest RangeBacked by proprietary library of 29,000 active designs
• TechnologyProprietary technology to ensure standardization, consistency, color, Tarnish free etc.
• Competitive PricingPowered by economies of scale, lowest manufacturing costs, lowest finance cost, technology resulting in lower use of gold for same design
• ServicePan-India network of retail showrooms providing life-time free repair service at any store
26
24K Retail
• For sharper focus:
All retailing ventures put under 100% subsidiary:
24K Retail Limited
• Team (ex-Oyzterbay, ex-Titan)
Pioneers in creating branded retail jewellery in India
with over 50 man-years of experience
• Team that created ‘super brands’ – Titan, Tanishq,
Oyzterbay – are now part of the team at Rajesh Exports
27
Shubh
Shubh means ‘auspicious’
VFM platform (Value for Money)
For mass market
To replace mainstream urban and rural jewellery stores
Consolidation play
MOU signed to acquire circa 100 existing jewelry retail stores,
many under no-purchase notice,
to be re-launched under “Shubh” branded retail stores.
First Phase Launch in Karnataka has already started with 8 stores launched
5,000 exclusive designs available at Shubh stores
To expand to 450 stores over next 3 years
28
Laabh
Laabh means ‘profit’
Exquisite jewellery for up-market clientele
Signature range of 3,000 individual jewellery designs
Contemporary and modern designs in wide spectrum of
plain gold jewelry, diamond jewelry, gold coins and solitaires
To target a major share of the upcoming branded retailing
Mainly urban centric in tier I cities
30 Laabh stores have been launched in 23 cities across India
To expand to 150 stores in next 3 years
29
Oyzterbay
Oyzterbay – Jewellery for the Living
‘International Lifestyle’ platform – I own it!
Targeted at youth and rapidly growing upwardly mobile economic
strata
To offer jewellery, watches, and accessories
1,200 exclusive pieces of jewellery designed for
the Oyzterbay Collections
To launch 30 stores in malls and shop in shops during Q1 of 2008-09
To expand to 150 stores in next 3 years
30
Profile transformation
Revenue 2007-08
59.26
39.51
19.75
1856.79
Bulk
Retail
Pvt Label
Diamond
Revenue 2009-10
549.73
167.31119.51
1553.58
Bulk
Retail
Pvt Label
Diamond
15% of additional turnover every year (2007-12) to come from the three Growth Engines
Revenue Mix (2007-2010)
Revenue 2008-09
1738.27
282.47
86.91
65.19
Bulk
Retail
Pvt Label
Diamond
Description Revenue Profit Rev.share
Bulk 1738.27 29.55 80Retail 282.47 19.77 13Pvt Label 86.91 13.04 4Diamond 65.19 14.34 3Total 2172.84 76.70 100
2008-09Description Revenue Profit Rev.share
Bulk 1553.58 29.52 65Retail 549.73 43.98 23Pvt Label 167.31 25.10 7Diamond 119.51 29.88 5Total 2390.13 128.48 100
2009-10 2007-08Description Revenue Profit Rev.share
Bulk 1856.79 31.57 94Retail 59.26 3.56 3Pvt Label 39.51 5.93 2Diamond 19.75 3.95 1Total 1975.31 45.01 100
(USD in million)
31
15% of additional turnover every year (2007-12) to come from the three Growth Engines
Profile transformation
Revenue Mix (2010-2012)
Revenue 2010-11
1314.57
920.20
236.62
157.75
Bulk
Retail
Pvt Label
Diamond
Revenue 2011-12
1012.15
1359.17
289.19
231.35
Bulk
Retail
Pvt Label
Diamond
Description Revenue Profit Rev.share
Bulk 1314.57 26.29 40.00Retail 920.20 82.82 30Pvt Label 236.62 35.49 20Diamond 157.75 39.44 10Total 2629.14 184.04 100
2010-11Description Revenue Profit Rev.share
Bulk 1012.15 21.26 35Retail 1359.17 135.92 47Pvt Label 289.19 43.38 10Diamond 231.35 57.84 8Total 2891.85 258.39 100
2011-12
(USD in million)
32
RECENT DEVELOPMENTS
33
Corporate Structure
RAJESH EXPORTS LIMITEDManufacturers, Exporters and Wholesalers
BANGALORE INFRA24K RETAIL
PARENT COMPANY
SUBSIDIARIES
STORE BRANDS
Manufacture of Gold and
Diamond Jewellery, Bulk
Exports, Wholesale, White
Label Branded Exports and
Diamond Jewellery Exports.
OYZTERBAY SHUBH LAABH
34
Bangalore Infra
To monetise land-bank owned by REL of 170,458.16 sq. ft of prime
commercial space and 137 acres of land outside the city municipal
zone
Acquisition cost: US$ 25 million
Estimated market value: US$ 200 million
Post-development value: US$ 350 million
Land bank, primarily in Bangalore – foremost technology growth
engine of India
Exponential appreciation in land bank value, due to low historic
value
To be managed by highly experienced industry professionals
35
A Quick Recap
36
Key Points …
USP: 22K Guarantee, Range, Technology, Pricing, Service24K Retail – Laabh, Shubh, and Oyzterbay
RetailRetail
Bangalore Infra to monetize land bankReal EstateReal Estate
Zero gold price risk, price-hedging, technologyOperational Operational ExcellenceExcellence
Lowest cost manufacturer of gold jewellery – Most advanced technology. Stable existing volume business.
Gold processingGold processing
Retailers achieving economies of scale in manufacturing onto margin expansiontrajectory to emerge as fully integrated company
37
Market Snapshot
Market Price per share (as on 30 July, 2007)
US$ 3.00
Shares Outstanding 250.61 million
Market Capitalisation US$ 751.83 million
Bank Balances*(as at 31 March 2006)
US$ 1441.16 million
Total Debt**(as at 31 March 2006)
US$ 224.34 million
Avg monthly Volume(BSE & NSE combine)
2,50,00,000 shares
NSE Code RAJESHEXPO
Reuters Code REXP.BO
Bloomberg Code RJEX@IN
Shareholding Pattern
FIIs/ Banks/ MF
13.47%
Indian P romoters
61.47%
Private Corporate
Bodies7.41%
Others3.64%
Indian Public14.01%
* Excluding US$ 500 million of term deposits set-off against Letter of Credit outstanding** Includes Loan against deposit of US$ 241m, Secured Debt: US$ 53m, Unsecured Debt: US$ 7m
38
Thank You!
(Registered Office)No. 4, Batavia Chambers,
Kumara Krupa Road, Kumara Park (East),
Bangalore – 560001, INDIA.Tel: + 91 (80) 2226 6735Fax: +91 (80) 2228 5218
Email: [email protected]
Rajesh Mehta(Executive Chairman)
Please visit us at www.rajeshindia.com
(Corporate Office)No.1 Brunton Road, Bangalore-560001
INDIA.Tel: +91 (80) 40239999Fax: +91 (80) 41138790
Email: [email protected]
Rajesh Exports Limited