SUBMIT TO: SUBMITED BY:

RAJESH CHANDRAN SUCHET MAHAJAN

ROLL NO: 1625981

MBA in Sale and Retail Marketing

CHITKARA COLLEGE OF SALE AND REATIL MARKETING

SURVEY REPORT ON

SOCIO-ECONOMIC SURVEY

SURVEY PLACE: SHUTRANA, PUNJAB INDIA.

ACKNOWLADGEMENT

“Life isn’t solo fight; it’s a joint venture and trade mark is a one of belief that I had been espousing

from childhood”

I have taken all my effort in this project. However it will not be possible without the kind of support and help by lovely individual and Chitkara college of Sale and Retail marketing.

Firstly I would like to thank my almighty BHOLE NATH who gave me lot of power. After that I would like to express my special thanks to my lovely mentor Mr. RAJESH CHANDARN who gave me lot of confidence, motivation and experience.

My also thanks to our Director and professor Mr. K.D.S Bedi sir, Dr Amit Mittal and entire team of chitkara college of sale and retail marketing who gave us diamond opportunity to do this survey. This survey helps me to crack the different difficult situation. I put my all the efforts and learn to my thing like how to talk people etc. and lots of thing which you can read in this report.

Secondly I would also thanks to the VSKM Consulting ltd. who come to our chitkara college of sale and retail marketing and gave the opportunity to do such survey or work.

I also got the hands on experience and how to handle the difficult situation.

Once again Thanks to everyone who help lot to complete my survey

“This is not just a report it’s a hands on experience don’t just read it feel it”

Introduction

During our entire life,we are engaged in one of two sort of activity either we are selling something or

we are sleeping. The selling is life which starts with “cry for milk” of baby and still continues.

My name is SUCHET MAHAJAN and I am the student of Chitkara College of Sale and Retail marketing.

I am writing a report on survey that is done by me at Shaturana town and different village. It’s located in Punjab, India. I went in different village. This survey is for five days. On first day I visit in a village Gulaharan after that Karminagar urf Chincharwal on the third day I visit Shaturana and on fifth day I visit to Matoli. My booth number is 117.

I believe this this report help to develop Punjab and entire nation. It helps us to make India proud.

SUCHET MAHAJAN

Suchet.mahajan5@hotmail.com

www.linkedin.com/in/suchet-mahajan-b33b9781

Contact: 8872655590

CONTENT

Acknowledgement

Introduction

Chapter1: Objectives of the study………………………………………………………………….1

Socio-economy information, understand the dynamic of village

Women status, area covered

Chapter 2: Methodology…………………………………………………………………………….2

Source of data, data collection

Sample design

Chapter 3: Leaning Outcomes of the survey…………………………………………………….3

Literacy, demography, history of Villages

Literacy rate………………………………………………………………………………………………4

Television, newspaper reading habit, roads quality…………………………………………………………5

Primary and secondary occupation of village………………………………………………………………6

Chapter 4: Suggestions by the students………………………………………………………….7

Suggestion for some question, Day by day report on survey

Chapter 5: Problems faced while doing survey………………………………………………..8

Transportation facility, language barrier

Migration to different place by people of village

Unemployment

Chapter 6: Observations while doing survey………………………………………………….9

Not focusing on village by Punjab govt.

Busy morning schedule of people.

Chapter 7: Pictures/collage/screen shots of every day target achievement………………10

Some images related to the village and people who

Help me to complete survey.

Picture related to condition of village…………………………………………………………………….11

People of village ………………………………………………………………………………………..12

Guidance and discussion time…………………………………………………………………………....13

Chapter 8: Finding and Conclusion……………………………………………………………..14

Things they need

Chapter 9: Index…………………………………………………………………………………….15

OBJECTIVE OF THE STUDY

OUR SURVEY START FROM AUGUST 20TH TO AUGUST 24TH OF 2016.Main objective of the

survey was to collect the socio-economic information of the respondents residing of Shuturana tehsil

District Patiala of Punjab.

Understanding the dynamic of various village level institution in addressing the development work.

To understand the status of women their contribution toward their village. To understand the dynamic of social structure, infrastructure, resource etc. To blend class room study with field work. To understand the thought of villager regarding their village. Identify the basic need such as television, newspaper reading habit. To seek the Information about livelihood, source of income. Understand the feeling, like and dislike about their Member of legislative assembly, chief

minister of Punjab and our current Prime Minister Mr. Narender Modi ji

Area covered

The area covered by me under Patiala dist. Is tehsil shuturana which cover different area such as

Gulahar Chincharbal urf shuturana Shaturana Matoli

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METHODOLOGY

The data collected are on demography, social structure, infrastructure facilities, village economy,

people institution and issue of development. In survey Quantitative data were collected. The quantitative data were on population, land holding, literacy rate. The qualitative data were quality of drinking water, quality of the road, housing pattern, sanitation, issue of drugs in villageetc.

SOURCE OF DATA:

The source of data collection is primary. During the survey data is collected through direct interaction with people of village. During the household survey 19 questionnaires are given by the company. VSKM Consulting ltd. also provide the android based tablet. And these tablet contain the all question through Public Plus application. In survey I directly interact with people and does the informal interview ask question related to existence of infrastructure, poverty, to whom you cast vote, reading newspaper, scholarship & laptop for student etc.

DATA COLLECTION:

Demographic profile of the respondents

Socio-economic Status of the respondents

Problems and challenges faced by the respondents of the prescribed areas

Respondents’ opinion about the working of current Government

Respondents’ views about the upcoming state election in Punjab

Respondents’’ opinion about bringing improvement in their standards of living

SAMPLE DESIGN:

For questionnaire survey systematic random sampling was done. 45 households were selected

randomly; efforts were made to collect different information regarding status of the villagers from all

caste, and economic group etc.

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LEARNING OUTCOME FROM SURVEY

History of village like in 1950 first bicycle purchase by someone in Shuturana and in 2006 intermediate school is open in Gulahar village.

Demography of the villages. Literacy level of villagers. Natural resource like land, water, forest To understand how to handle difficult situation. Different culture, micro retail shop, livestock they have. Different committee like gram vikas samite, nasha mukti Kendra (rehabitation centre for leaving

drug), mahila mandal (women development committee) etc. Poor Infrastructure facility Help to understand the nature of people. It helps to understand the techniques of conducting research in the market.

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40

MaleFemale

552

0

80

326

0

Total Between 6-18 Above 18

To understand how they cast their vote like is they see the manifesto, candidate or candidate gift. Which party win the election in 2017 Help to understand how to talk with rural and urban people It help me to understand the thought of different person. To understand is any political party help to development in villager not. Help to understand the varies problem like electricity facility, road facility and unemployment. No new scheme by the govt. Wages are very less.

LITERACY RATE:

OUT OF 100%

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26%

55%

19%

TV AND NEWAS PAPER WATCHING/READING HABIT

watch and read paperpartial watch and readno

QUALITY OF ROADS:

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59%16%

22%

dilapidated

3%

average poorgood

PRIMARY AND SECONDARY OCCUPATION OF VILLAGE:

Figure 2: Primary Occupation Figure 3 Secondary Occupation

19%

81% Farmer/Cultivator

Non Agri-laborer

3%

13%

6% 3% 3%

72%

Non Agri-laborer

Farmer Cultivator

Salaried Job

No secondary Occupation Homemaker (housewife) Agri-laborer

VILLAGE CANAL:

One of the main sources of water

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SOME SUGGESTION

The survey was very good. It was challenging but overall its good experience. It teaches us many things

which are very helpful in the future like how to conduct market research, how to meet with people and how to tackle the difficult situations. But there are some suggestions from me which will make this survey more easily in the future.

1. Internet pack or tab is 2G enabled sometime it lost network. It create problem so the reason behind I lost my lots of time.

2. Tab is frozen or hanged to many time and also please fix the bugs of public plus application.3. Randomly sampling list is not up to date.4. As per our Indian constitution we have no right to ask question like who you vote, whom to cast the

vote in 2017.5. The purpose of the survey was not completely clear to the students such as what is the motive behind

this survey, when we ask them questions like to whom you cast the vote in the past 2012 lok sabha election. They think that we are coming from particular political party.

6. Supervisors are not motivator they have no etiquette like how to talk with someone. They always demotivate us.

7. There should be at least two person in every booth that mean it is easy to complete the task in efficient way

8. The question like what to do for HINDU community is really irrelevant.

DAY BY DAY SURVEY REPORT:

USER NAME

STUDENT NAME

SUPERVISOR

NAME

Sample Collected

Day 1

Sample Collected

Day 2

Sample Collected

Day 3

Sample Collected

Day 4

Sample Collected

Day 5

Auguser545

SuchetMahajan

Sukhmeet Singh

08 22 31 33 23

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PROBLEM FACED DURING SURVEY

In every research problem is the part of the research or survey. In a every day, every hour every minute or

even every second we face and resolve it. Same as in our survey I am facing to many problem some time I resolve it easily and some time it took some time because they are gigantic.

Distance for village is very far from main road. Lack of training and even no DEMOSTRATION related to survey. People are hesitate to give answer related to political question they always say you are MBA

STUDENT AND YOU EVEN DON’T KNOW THIS TYPE OF QUESTION IS NOT ASKED TO BE ANYONE as per our Indian constitution.

People are afraid to me they always think I am govt. employer. Language barriers like I am unable to read and write Punajbi but VSKM consulting providing

Punajbi language tablet. People leave their village such as seasonal migration people. Most people migrated to somewhere else for job. Some of the address is wrong. People are hesitate to give their own phone number Some people don’t have any phone or mobile. Some people died. Randomly list provided by the company is irrelevant. Addressees are wrong. Houses number written in list is wrong. Difficulty to define what is motive behind in this research because VSKM consulting said it’s a govt.

project but the govt. never asked the question like whom you cast the vote. In some place there is no transport service I always took lift from someone. Unnecessary delay to complete survey such as you can’t do the two survey within 15 minutes. No water facility in village.

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OVSERVATION

During the survey I observe too many things. I meet different kind of lovely people. It helps me to

observe what is real Punjab, different way to talk with people. It helps me to understand what my object for the society is. During survey I observed too many things in five day some of them are positive and some of negative.

Our govt. special Punjab govt. is not doing good lots of people are illiterate because they have no school, college. Punjab govt. is just focusing on urban area of Punjab but they are not focusing on rural area

There are very few source of income The main source of income is primary sector such as agricultural Water facility is not so good. People are busy in their work when I reached to someone house they always say come in the

afternoon. People are very politely to me in every they always offer me tea, butter milk or lunch. Some people are given all the answer of my question but some are not they stop when I ask the

question related to politics. Some persons got angry when they come to know that this survey is about government, because they

are very much disappoint with working of the government. Most people are Sikh religion so when I asked the question like what to do more for Hindu

community they always say one answer make shelter for cow. Roads are not raw. Everywhere in the road pothole. We also observed that people are not happy with the working of the ruling party, in the next election

they want change in the government. People standard of living is low. There is no hierarchy level in society No safety, no medical facility and hospital. Nearest hospital I around 25 to 40 km. Different people were different views regarding upcoming elections. Some high class people not open the door of the house due to the ego of the money and they do not

interact with us.

PICTURE/COLLEGE/SCREEN SHORT

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PICTURE RELATED TO CONDITION OF VILLAGE

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PEOPLE OF VILLAGE

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GUIDELINE AND DISCUSSION TIME

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FINDING AND CONCLUSION

The village study enabled me in studying the various aspects of the village life. We came to know various things knowing which perhaps were not possible without staying in the village among the rural population. My stay helped me to understand the lives of the villager, their need and various dynamics relating to it. The First-hand experience is how they sustain their livelihood, which kind of difficulties they face for livelihood and other expenses of household. And we also saw the various development plans running in the village and impact of it helped me to sharpen my understanding of these plans and ground realities associated with them. It’s easy to stay outside the village and suggests various means for the development of village but the real picture is quite different in the village. The village do have its bright colour which is absent in urban areas, even in many developed cities of the country. The facts like equality between different castes, female position in the house, unity among villagers etc. are among some of the positive aspects of the village. Still there is sufficient scope of improvements in the village related to the providing of livelihood opportunity to the villagers. We can say that providing subsidies will not help but what the villagers actually needed is the information and knowledge about their products, their value and their demand in the outside market, so that they could get appropriate return for their hard work.

THINGS THEY NEED:

Need of the school, college and hospital. Drainage facility. Street light need. Employment. Rehabitation centre for removing drugs Infrastructure facility. Electricity and clean water facility

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INDEX

Guidance by Rajesh Chandran

Chitkara college of Sale and Retail marketing Director Mr. K.D.S.BEDI

Dr Amit Mittle

Chitkara university 2016

Chitkara college of sale and retail marketing

Chitkara college of sale and retail marketing logo

VSKM consulting

Images of Shaturana villages

Public pulse application

Punjab Government.

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THANKS.

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