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Smarter Scholarship Matches
WFAA, Fall 2011
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WFAA, Fall 2011
theWashBoard.org
> Increase access to scholarships for Washington students, with emphasis on low-income and underserved students
> Improve efficiency in the private scholarship application process
> Grow private scholarship philanthropy
> Provide a high-quality, centralized information resource
Washington Scholarship Coalition Goals
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theWashBoard.org
> Launched January 2010
> Over 75,000 scholarship seekers
> Over 200 providers listing nearly 1,000 scholarships since launch.
> Over $28 million in available dollars listed in 2010-11 vs. $12 million in 2009-10.
> In 2010-11, the number of awards ranged from 4,511 to 11,660.
WFAA, Fall 2011
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Student Snapshot
>Half are in high school; the rest are preparing to attend or are already enrolled in college
>Four out of ten are students of color>21 percent are first-generation students>Nearly six out of ten reported a family income of less
than $50,000
WFAA, Fall 2011
Who are the scholarship seekers?
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Reaching Underserved Seekers
WFAA, Fall 2011
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WFAA, Fall 2011
Reaching Low-income Seekers
Nearly 60% report an income level under $49,999
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Statewide Sign-Ups
WFAA, Fall 2011
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Provider Breakdown
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Scholarships listed are diverse and support a wide variety of student accomplishments.
Only 21% require a GPA higher than 3.0
60% are not based on financial need
31% are renewable, encouraging students to work towards degree completion
70% are open to different types of students, not just high school seniors
Facts and Figures
All types of scholarships
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WFAA, Fall 2011
Updates
> Provider Marketing> Regional events – Grays Harbor, Spokane, Vancouver,
Tri-cities, Marysville, Peninsula, Kitsap
> Provider Update – e-news for providers not yet registered
> Seeker Outreach> Partnerships with College Bound-Yakima, Tri-cities,
Wenatchee, Peninsula, Kitsap
>Conferences, paid advertising, free media, monthly e-News, Facebook, Twitter
Communications, Marketing, & Outreach
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WFAA, Fall 2011
Sustainability
> Increase Seeker base by 100%
> Increase Providers and Award $ by 50%
Targets
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WFAA, Fall 2011
Governance Structure
> Executive Steering Committee
> Technology Steering Committee
> Marketing & Outreach Advisory Group
Revised Governance Structure
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WFAA, Fall 2011
Product Development
Provider Focus: Adding flexibility and control> Target delivery date: early December 2011
> Planned features: more flexibility in adding scholarship criteria, more control over award notification process (for those accepting applications on-line), enhancements to print functionality (what gets printed and how), better analytics
Seeker Focus: Adding more magic to the match> Target Delivery: late January 2012
> Planned features: tightening match logic resulting in a more targeted list for Seekers, rethinking the user experience to demonstrate the value of certain profile elements, clarifying what “complete” means
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WFAA, Fall 2011
Product Development
Admin focus: More analysis and reporting> Target Delivery: April 2012
> Planned features: better tools for segmenting the user base in order to track progress against Coalition goals for first generation and lower-income students; retention analysis tools, administrative tools to manage the growing catalog of seekers, providers and scholarships.
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WFAA, Fall 2011
Data Use Policy
>To advocate for improvements in the practice of scholarship philanthropy, the Washington Scholarship Coalition will access and analyze the data gathered in theWashBoard.org.
>Data owned by the Washington Scholarship Coalition and are not publicly shared without permission from the WSC.
>Personally identifiable information will not be shared regarding seekers without explicit permission.
>Data will not be disclosed that identifies specific providers.
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Want to know more?
Check out the student-created public service announcements on
http://www.youtube.com/user/thewashboardorg
Follow us!
Contact Mary Beth Lambert
[email protected] 206.282.4528
WFAA, Fall 2011
Many ways to keep in touch
