1st EUREKATOURISM+ Workshop:

Best Practices in Travel & Tourism Innovation

EUREKA Secretariat, Brussels, 22nd May 2014

What is Portbooker.com?

• World LEADERS in berth bookings.• + 8.600 marinas featured, free PortManager• + 1 milion visits per year• + 18.750 berth bookings managed• “Shy” company with high visibility on the press:

“Expedia for Yachters”, “Mooring Glory”• Now also an IT driver for the whole nautical

sector (EasyPier, YachtScanner, Unimarina,…)

…what is Portbooker.com?

● Our most important asset is our REPUTATION in the industry (Marinas & Customer Service)

● THE TEAM is the key to success● IT Dept. 8 people● Commercial Dept. 3 people● Operations Dept. 2 people● Content Dept. 2 people

● “Switch” to drive change in habits and improve transparent and secure transactions in the nautical industry (berths, REFIT, marine freight, charter, boat-listings) as an OPEN standard

● Marinas are the HUB of these transactions● The right drivers and partners: Experts’

Committee, YachtWorld, Travelport,…● It all starts with a STANDARD coding such as

with airports

A change in habits…

Nowadays:● Low penetration of IT in “traditional” procedures● Main cultural barriers: language & time zone● Difficulties to get relevant nautical statistics

… with Unimarina:● The NAUTICAL” IATA” as a project by and for the

nautical industry,… main opinion leaders on board● Easy, fast and secure e-transactions as it is now

widely spread for air travel & air cargo

What is a GDS?

The GDS (Global Distribution System):● It all started when the President of American Airlines

sat next to an IBM executive on a flight in 1953● An unique STANDARD to support all business

connections and transactions● A HUB where clients and suppliers can develop

their relationships and determine business rules● Helps BOOST business in the sectors in which is

implemented (clear example in air travel)

Unimarina example: berths

Unimarina Today

● All +8.600 marinas coded on Unimarina.org● Webservices for transactions of 6 nautical

products and services mentioned ● Experts’ Committee evolved after two events

into a RELEVANT and INFLUENTIAL UNIMARINA COMMITTEE

● Key event in Turkey June 2014 at the ICOMIA World Marina Conference

THANKS !!!

● Andy Halcón● ahalcon@portbooker.com● Commercial and Operations Director● +34 971 43 99 21 // + 34 600 51 70 87