1 style guide - Amazon S3 · 2014/2015 Ovg Print Publication Material deadlines 2014/2015 Ovg smartphone & iPad app ... in the cinematic medium that does it best - IMAX. Our universe

1 Official Visitor Guide – Style Guide

Official visitOr guideSTYLE GUIDE


The purpose of this guide is to provide consistency throughout the Melbourne Official Visitor Guide print publication as well as the Melbourne Official Visitor Guide Smartphone & iPad App.

The guide showcases examples of ads, and provides tips to help you get the most out of your advertising space and ensure that visitors take notice of your advertisement.

Overview

2014/2015 Ovg Print Publication Material deadlines

2014/2015 Ovg smartphone & iPad app Material deadlines

SEASON MATERIAL

Spring 30 June 2014

Summer 29 September 2014

Autumn 1 December 2014

Winter 30 March 2015

SEASON MATERIAL

Spring 27 June 2014

Summer 26 September 2014

Autumn 28 November 2014

Winter 27 March 2015

3Official Visitor Guide – Style Guide

Print Publication Advertising Specifications

AD SIZES WORD LIMIT LOGO/IMAGE/QR EXAMPLE

Full Page

Fully supplied

126mm (wide) x 184.5mm (high)

n/a n/a

Half Page

Template only


110 words (including headings, copy and address details)

1 logo

1 QR code

1 image (jpg or tiff)

Image dimensions: Portrait - 61mm (wide) x 89.5mm (high) @ 300dpi = 1-2MB

Third Page

Template only



1 logo

No QR code

1 image (jpg or tiff)

Image dimensions: Portrait - 50.5mm (wide) x 57.5mm (high) @ 300dpi = 1-2MB

Quarter Page

Template only



No logo

No QR code

1 image (jpg or tiff))

Image dimensions: Landscape - 43.5mm (wide) x 41.5mm (high) @ 300dpi = 1-2MB

* Please note: Length of words can sometimes make word count vary.


Print Publication Full Page Advertisement

size126mm (wide) x 184.5mm (high)

file typePress quality .pdf file

BleedNot required

crop MarksNot required

imagesPlease ensure all images used in the advert are high resolution (a minimum of 300dpi). Anything below 300dpi will appear as low resolution when exported as a pdf.

Qr code If you have a QR code you can include it within your full page ad. Please refer to page 7 for more information on QR codes.

general tips• Assumethatyouradisthefirsttimesomeoneisdiscoveringyourproduct.Providethemwithallnecessary

information they need to find you.

• Ensureyoucheckoverspellingandgrammarbeforeyousendyourmaterialthrough.

• Ifyourfileisover7MBinsizewerecommendutilisingafreefilesharingwebsitesuchashightail.com,wetransfer.com or dropbox.com


Print Publication Half Page Advertisement

image The image chosen should showcase your product visually. When submitting your image please consider the following guidelines:

• Portraitorientation,61mm(wide)x89.5mm(high)–highresolution300dpior1MB-2MBinsize

• JPGorTIFFaretheonlyfileformatsaccepted

• Cannotcontaintextorcontactinformationoverthetopoftheimage

• Montageswillnotbeaccepted

• Pleaseensureyourproductisphotographedonacolouredbackground,soitdoesn’tappeartobefloatingwhenplaced into the ad

textThis is a space to describe your product. Remember that not everyone is communicated to visually. There are two spaces in the text area; the main description and the contact information.

• 110words–lengthofwordscansometimesmakethiswordcountvary

description• Titletoincludebusinessnameonly.Catchphrases/sloganscannotbeincludedhere

• Fontcannotbebold,underlined,capitalisedorchangeinsize

• Bulletpointscanbeincluded

contact informationSee table below for contact information and style required. If the contact information is presented in the same style throughout all ads, it makes it quick and easy for the visitor to contact you, as they will know exactly where to look each time.

INcLuSION REQuIRED STyLE EXAMPLE

Train Please include station and train line Train: Windsor Station, Sandringham Line

Tram Please include tram number and stopTram: 19, stop 32

Tram:30,35(freeCityCircle),70or86,stop4

Opening hours (optional)

Please include days and times

Please do not abbreviateOpen daily, 9am to 5pm

Openhours:Monday–Saturday,6pmto9pm(closedChristmasDayandGoodFriday)

AddressPlease include street number, name and suburb

12 Example Street, Melbourne

PhonePlease include one phone number and no more than two.

Pleasedon’tincludefaxnumbers

9585 4242

0425 856 952

1800 357 785

Email [email protected]

Website Please do not include www. example.com.au


Print Publication Half Page Advertisement (cont).

logo EPS file or high resolution JPG file

Qr code If you have a QR code you can include it within your half page ad. Please refer to page 7 for more information on QR codes


information they need to find you

• Ensureyoucheckoverspellingandgrammarbeforeyousendyourmaterialthrough

12 APOSTLES HELICOPTERS

Experience a breathtaking flight over the most spectacular coastal scenery in Australia. 12 Apostles Helicopters on Victoria’s Great Ocean Road, offers you a unique opportunity to see the entire Shipwreck Coast and Port Campbell National Park in style. Perhaps a journey over the 12 Apostles,a flight to the Bay of Islands via London Bridge,or take in the beauty of the entire Shipwreck Coast all the way to the Cape Otway Lighthouse. We offer the highest level of safety and service to make this an experience of a lifetime.

Open daily: 9am until one hour before sunset

12 Apostles, Great Ocean Road, Port Campbell5598 8283info@12apostleshelicopters.com.au12apostleshelicopters.com.au

IMAX MELBOURNE MUSEUM

IMAX Melbourne MuseumLet the power of IMAX 3D transport you to exotic and amazing locations around the globe, under the sea and out of this world, or see the latest Hollywood Blockbusters on a giant screen wrapped in 15,000 watts of digital surround sound!

Hidden UniverseHidden Universe (opens September 12) takes audiences on a breathtaking tour of deep space in the cinematic medium that does it best - IMAX. Our universe is brought to life on the giant IMAX® screen with unprecedented clarity through mesmerising, real images captured by Hubble and the world’s most powerful telescopes.

Open daily: films screen from 10am(except Christmas Day)

IMAX Theatre, Museum Precinct,Rathdowne Street, Carlton9663 5454 imaxmelbourne.com.au

THE HOTEL WINDSOR

Partake in a tradition that has been brewing since 1883.

Australia’s most cherished hotel serves its renowned Afternoon Tea of freshly baked scones with jam and cream, exquisite pastries and finger sandwiches on tiered silver stands daily. Upon arrival, enjoy a glass of sparkling wine whilst afternoon tea delicacies and unlimited freshly brewed tea and coffee is brought to your table.

Enjoy the experience of a Melbourne institution and the time-honoured tradition of Afternoon Tea at The Windsor.

Open daily: 12pm to 2pm & 2.30pm to 4.30pm

111 Spring Street, Melbourne 9633 [email protected]

SOUTHGATE RESTAURANT& SHOPPING PRECINCT

Southgate is a vibrant restaurant, shopping and entertainment destination in the heart of Southbank in Melbourne. The Centre is located directly opposite Flinders Street Station and is positionedat the gateway to Melbourne’s Arts Precinct.

As a landmark city destination, Southgate offers 18 restaurants, cafés and bars, over 20 retail and everyday specialty stores, free Wi-Fi and a licensed riverside food court with spectacular views of Melbourne’s city skyline.

Spring coupon promotion available at the following food court traders: Ali Baba, Big, Coffee Minded, Boost Juice, Grill’d healthy burgers, Rive Gauche, Shoji, Trios and Trampoline (refer to page 79).

Open daily: 10am until late. Selected food court, restaurant and café traders are open for breakfast, please visit website for details.

3 Southgate Avenue, Southbank 9686 [email protected] celebratesouthgate.com.au


Qr codes

What is a Qr code?QR codes (short for Quick Read codes) are matrix barcodes (2D codes) which can be read by smartphones. Youcanusethemtoconnectcustomersfromyourofflinemarketingmaterialstoinformation,entertainment, and interactive experiences on their smartphones. These mobile interactions let people engage with your product and identify with your brand the moment they encounter your message.

A QR code can be included within a full or half page ad.

full pageA QR code can be placed anywhere within your full page ad. See below for a list of tips and best practise in relation to QR codes.

Half pageAs half page ads are standardised and follow a set template, all QR codes will sit over the image in the bottom left hand corner. All QR codes will also appear at 16mm x 16mm, which is readable by the recommended QR reader ‘MicrosoftTag’.ThiswillaidthevisitorexperiencebyensuringthattheyalwaysknowwheretofindaQRcodeifit is present.

tips1. Always include a white border or ‘quiet zone’

QRcodesrequirea‘quietzone’aroundthemargin.Thisspacemusthaveaminimumwidthorheightequal to four modules (the individual dark or light squares displayed within the barcode matrix).

2. Tell readers how to access the QR code Destination Melbourne provides messaging in the Official Visitor Guide instructing consumers to download the Microsoft Tag App. It is important to remember that QR codes may be unfamiliar to some consumers. It is recommended that you clearly note in your advertisement what kind of content is behind the code so consumers know what to expect when scanning. For instance, ‘Scan the QR code in this ad to view ourvideo’or‘ScantheQRcodeinthisadtodownloadaninstantlyredeemablecoupon’.

3. Optimize for mobile BesurethatwhateverexperienceyourQRcodeprovides,itisoptimizedforthemobileenvironment.Linkingusers to standard websites is likely to frustrate them since they are viewing the site on the small screen of their mobile phone.

4. create a compelling experience Add value that gives visitors a good reason to scan. Examples include; useful product information, engaging videos,exclusivedeals,upgrades,acoupon,orotherpurchaseincentive.Andmakeitinteractive–havethementeracompetition,click‘Like’or‘Share’,requestaproductsample,orsomeothercalltoaction.

Qr code reader‘MicrosoftTag’istheQRcodereaderAppthatwerecommendMelbourneOfficialVisitorGuidereadersdownload.This QR code reader works on both iPhone and Android devices. During the proofing stage of production we also test with this App to ensure that all QR codes are working. Please see below for a link to this App:

www.gettag.mobiorsearchtheiTunesAppStoreorGooglePlayfor‘MicrosoftTag’.


Print Publication Third Page Advertisement

imageThe image chosen should showcase your product visually.

When submitting your image please consider the following guidelines:

• Portraitorientation,50.5mm(wide)x57.5mm(high)–highresolution300dpior1MB-2MBinsize




• Pleaseensureyourproductisphotographedonacolouredbackground,soitdoesn’tappeartobefloatingwhenplaced into the ad





• Bulletpointscanbeincluded




Please include days and timesPlease do not abbreviate

Open daily, 9am to 5pm


Address Please include street number, name and suburb 12 Example Street, Melbourne

PhonePlease include one phone number and no more than two. Pleasedon’tincludefaxnumbers

9585 42420425 856 9521800 357 785




Print Publication Third Page Advertisement (cont).

logo EPS file or high resolution JPG file




MELBOURNE BIG PICTURE TRAVEL

For a fascinating overview of the Melbourne story take a fun day or overnight road trip around spectacular Port Phillip Bay.

Connect to the stories of the people who reflect Melbourne’s history and contemporary cultural mix. See wildlife up close and enjoy the splendour of Australia’s temperate coastal environment in an alternative, authentic travel experience capped at only seven guests.

Pick-ups outside Queen Vic Market, 512 Elizabeth Street* 0418 318 [email protected]

*En route options by negotiation

LUNA PARK

Luna Park is the ultimate destination for fun in Melbourne! For over 100 years we’ve been bursting with amazing rides and attractions to fill your weekends and school holidays with scream-worthy excitement. We have rides and attractions the whole family can enjoy, from friendly carousels to thrilling roller coasters, you’re bound to have an awesome time! If it ’s fun you’re after Melbourne’s Luna Park is the place to visit!

Phone the info line or see online for opening times

18 Lower Esplanade, St Kilda1300 888 272 [email protected]

MEDIBANK ICEHOUSE

Get Your Fun On at Medibank Icehouse

Come ice skating at Melbourne's biggest and best ice sports venue. With two huge rinks, free lessons, music and public skating every day, you are sure to Get Your Fun On at Medibank Icehouse!

Tram: 70, 86 or 35 (free City Circle to Waterside City)All day parking across the road at Harbour Town

Open for public skating seven days a weekCheck website for details

105 Pearl River Road, Docklands 1300 756 699icehouse.com.au


Print Publication Quarter Page Advertisement

imageThe image chosen should showcase your product visually.

When submitting your image please consider the following guidelines:

• Landscapeorientation,43.5mm(wide)x41.5mm(high)–highresolution300dpior1MB-2MBinsize




• Pleaseensureyourproductisphotographedonacolouredbackground,soitdoesn’tappeartobefloatingwhen placed into the ad





• Bulletpointscannotbeincluded




Please include days and timesPlease do not abbreviate

Open daily, 9am to 5pm


Address Please include street number, name and suburb 12 Example Street, Melbourne

PhonePlease include one phone number and no more than two. Pleasedon’tincludefaxnumbers

9585 42420425 856 9521800 357 785




KEN DUNCAN GALLERY

Discover Australia through the eye of its most iconic photographer; Ken Duncan. From landmarks to hidden treasures, dreamy seascapes to the picturesque outback. Take a piece of Australia home with you, to keep or to share. A must see while in town.

Open hours: Monday - Saturday, from 10am500 Collins Street, Melbourne9629 [email protected]

Print Publication Quarter Page Advertisement (cont).




RAAF POINT COOK MUSEUM

Australia’s Air Force in fascinating detail through thousands of memorabilia items, beautifully preserved aircraft and interactive flying displays, just 25 minutes from Melbourne. Admission is free.

Open hours: Tuesday - Friday, 10am to 3pm; weekends and public holidays, 10am to 5pm (closed Monday, Christmas Day and Good Friday)RAAF Williams, Point Cook Road, Point Cook8348 [email protected] | airforce.gov.au/raafmuseum

THE PANCAKE PARLOUR

The Pancake Parlour is a Melbourne family business serving sweet and savoury pancakes and crepes, as well as fish, chicken, steakand salads.

Breakfast fare served until 5pm daily (until 12pm public holidays)

Melbourne Central (Level 3, next to cinemas) Centrepoint Arcade, Bourke Street Mall (down the escalators) pancakeparlour.com.au | facebook.com/thepancakeparlour

GALACTIC CIRCUS

Australia’s largest indoor interactive theme park – open 365 days a year with free entry! Featuring the latest and greatest prize and video arcade games, fully themed indoor laser skirmish arena,state of the art bowling lanes, motion rides and simulators, plus fully costumed staff all under one roof – it's fun for the whole family!

Open daily: 10am to 2amGround Floor – Crown Entertainment Complex13-BOWL (13-2695)[email protected] | galacticcircus.com.au

OLD TREASURY BUILDING

Discover Melbourne’s most beautiful 19th century building. Explore its original gold vaults and stories of the gold rushes, Ned Kelly, Chinese, Eureka and more. Enjoy ‘Trams: Moving Pictures’ exhibition with amazing historic tram photos and images of famous Australian artists’ works painted on Melbourne’s iconic W class tram. Free Entry.

Open hours: Sunday - Friday, 10am to 4pm (closed Saturday) 20 Spring Street, Melbourne9651 [email protected] | oldtreasurybuilding.org.au

COOKS’ COTTAGE

Melbourne is home to many unique experiences. When visiting the city, make sure you take the time to experience Cooks’ Cottage. Australia's oldest building will captivate you with stories of explorer Captain James Cook, remarkable insights of life in the 18th century and the history of how this landmark came to be in Melbourne.

Open daily: 9am to 5pm (last entry 4.45pm)Fitzroy Gardens, Wellington Parade, East Melbourne9419 [email protected] | cookscottage.com.au

THE COLONIAL TRAMCAR RESTAURANT

Dining in Melbourne is a fabulous experience, especially aboard The Colonial Tramcar Restaurant. As the glossy, burgundy trams cruise the scenic streets of Melbourne, diners enjoy our fine cuisine and drink the very best of Australian wines, or make a selection of beverages from our fully stocked bar at an inclusive price.

Open daily: Luncheon, 1pm to 3pm; Early dinner, 5.45pm to 7.15pm; Late dinner, 8.35pm to 11.30pm9695 4000tramrestaurant.com.au

CARLTON & UNITED BREWERY TOURAND BEER TASTING

Come behind the scenes at the home of Australia’s favourite beers– Fosters, VB, Carlton Draught and more.

Following the tour enjoy tastings of the freshest beer in town. Mention this ad for a two-for-one deal, bookings essential!

Minutes from the CBD, free parking or catch the 109 tram.

Corner Thompson & Nelson Streets, Abbotsford 9420 6800carltonbrewhouse.com.au


Print Publication Proofing Advertisements

All material (text, image, logo, QR code, etc) must be submitted prior to design of first proof.

Proofs are sent to clients via an email link to a pdf. The pdf is opened at low resolution. To open a high resolutionversionpleaseclickonthegrey‘Download’buttoninthebottomleftcornerofthelowres proof screen.

Proof 1Clientswillberequiredtocheckcontenttoensureaccuracy.Belowisahandychecklistfortheaspects of the ad which should be checked.

client checklist

Editorial

Image

Address

Contactdetails

Web address

Proof 2If necessary, changes from proof 1 can be checked. This is the final opportunity to make changes.

Proof 3Final sign off on this proof is required.

Please note:• ClientsaregiventheopportunitytoreviewtheirOVGprintproofthreetimes.Changesmade

beyond the third proof at the clients request will incur an additional fee of $60 per proof.

• Screenrepresentationforcolourmatchingcannotbeguaranteedandwilldependsolelyupontheadvertiser’scomputerhardware

• DestinationMelbournewilltakenoresponsibilityfordissatisfactionduetocolourdifferencebetweenproof and final printed product


smartphone & iPad app Listing Specifications

AD SIZES SMARTPHONE & IPAD LISTING

SMARTPHONE IMAGE

IPAD IMAGE CATEGORIES

Full pageFour edition

Adobe form to be completed as specified

1 image @ 2MB 3 landscape images @ 2MB

3

Full pageSingle edition



3

Half pageFour edition



2

Half pageSingle edition



2

Third pageFour edition


1 image @ 2MB 1 landscape image @ 2MB

1

Third pageSingle edition



1

Quarter page Four edition



1

Quarter page Single edition



1


smartphone & iPad app Listing

Destination Melbourne will provide you with a link to an Adobe form in a material reminder. This form will detail all of the information required from you for your listing in the Smartphone & iPad App.

To submit your material you will need to follow a few simple steps:

1. EnsurethatyouhavethelatestversionofthefreeAdobeReader.Ifyoudon’tthendownloadthelatestversionbyclicking on the link provided in the material reminder email.

2. Once the latest version of Adobe Reader has been installed, click on the link to the Adobe form in the material reminder email.

3. Youwillbetakentothefollowingwebscreen.Pleaseclickonthe‘download’buttonandsavethefiletoyourcomputer. Note:Itisimportantto‘download’theformtoensureformfunctionscorrectly.Ifthe‘open’buttonisclickedyouwillnot be able to use certain fields or submit the form to Destination Melbourne.

4. Once downloaded, open the pdf document. Below is a screen shot of how the form will appear.


5. Clickoneachfieldtotypeyourdetails.Pleasetakenoteofalltipsandexamplesprovidedforeachsection. These will walk you through exactly what is required.

Notes:• Allfieldsasidefrom‘Notes’aremandatory

• RequirementsandstylingfortheAppareveryspecific

• Fieldsarecappedbytheamountofcharactersthatcanbeincluded

• Ifallfieldsaren’tcompletedAdobewillnotallowyoutosubmittheform

6. Onceallfieldsarecompleteclickthe‘SubmitForm’buttoninthetoprightcorner.

7. Fill in your email address and name in the prompt.



8. The following prompt will appear in the top right corner of your screen to advised that you form is queued for submission.

9. Depending on the speed of your system the following message will appear quickly to advise that the form has been successfully sent.

10. Please now choose your high resolution images for submission via email to [email protected] Smartphone: One image iPad: Uptothree(dependantonsizeofad-refertopage13)horizontalimages



smartphone & iPad app Proofing Listings

ClientsallneedtofillinanAdobeformwhichcontainsalltherequirements for the Smartphone & iPad App. Specifications for the listings are very particular as there is only limited space available on a Smartphone or iPad screen.

Adobe forms are to be completed and proofed by the client prior to submitting electronically. Please note that Adobe will not allow you to submittheformifallfieldsaren’tcompletedinthemanneradvised. Highresolutionimagesofthecorrectadvisedsizeandorientationwillthen need to be emailed separately to the material contact. This will appear along with the copy in the listing.

Note: Responsibility lies with the client to proof the content being supplied prior to submitting the Adobe form.

Documents

1 style guide - Amazon S3 · 2014/2015 Ovg Print Publication Material deadlines 2014/2015 Ovg smartphone & iPad app ... in the cinematic medium that does it best - IMAX. Our universe