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The Needs of Partners in Business Exchange

The Changing Needs of Partners in Business Exchange

The Future Needs of Partners in Business Exchange

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5Kenny Chesney - Canada

Yannick Noah - France

劉德華 (Andy Lau) - HK

Bruno Mars - UK

Yolanda Be Cool - GermanyNadal – ArgentinaFidel

Number 1 Singles

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Monetize AudiencesNot Content

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Level of Spend

High

Low

Low High

Digital Music Engagement

ADCSP 11% / £ 23%

Generation Free

P 9% / £ 1%

Traditional Physical 23% / £

4%

PhysicalFanatics P 11% / £ 11%

Budget Conscious

P 8% / £1%

MOsP 11% /£26%

Going DigitalP 15% / £ 31%

Digital Dabblers

P12% / £2%

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The Needs of Partners in Business Exchange

The Changing Needs of Partners in Business Exchange

The Future Needs of Partners in Business Exchange