©2013 Virtual Race Bags, Inc. All rights reserved. Virtual Race Bags is a registered trademark of Virtual Race Bags, Inc. 1

the ultimate Digital goody bag1

The world is going digital and so is our event!

We have partnered with the industry-leading platform, Virtual Race Bags® to

provide our participants a digital goody bag. We are doing this for two reasons:

1 To provide more e!cient and e"ective way for you to reach our participants.

2 Eliminate unnecessary waste resulting from plastic bags filled with paper.

Why should your business participate in our Virtual Goody Bag?

! 85% of U.S. adults are online every day. 50% own a smartphone. The world is now digital!

! Participants save o"ers, online or on their mobile device, encouraging redemption.

! Directly link your message/o"er to your website, social media, online store, etc.

! No longer incur design or printing costs, because you easily build your o"er online.

! Receive a detailed performance report including demographics (age, gender, etc.)

! It’s GREEN! No more wasted plastic bags, products or paper.

How does a Virtual Goody Bag work?

! Participants receive a welcome email invitation a few days prior to the event.

! Participants visit the Virtual Goody Bag, then view, save and redeem o"ers of interest.

! A few days after the event, participants receive a reminder email to visit the “bag.”

! Participants only have 7-10 days in total to save o"ers. After that the bag is closed.

! Participants receive 1-2 reminder emails to use the o"ers they’ve saved.

Does the Virtual Goody Bag perform?

! Up to 75% of participants visit a Virtual Goody Bag! This is 10x typical email campaigns!

! Engagement rates for individual o"ers are typically 10% - 25% of visitors.

! The performance of any one o"er is dependent entirely on its relevance and quality.