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The Values and Expectations of the 21st Century Mason

Stuart Esworthy

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Masonic Values

• Brotherly LoveTolerance and respect for others

• ReliefPractise charity and care

• TruthHigh moral standards

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Modern influences on our Environment

Political / Economic

• World Peace• Green issues• Nanny state• Surveillance society• Cloning• Genetic testing• Body scanning• Recession• Taxation• Pensions gap• World Poverty

Social / Technological

• Choice is king• Diversity• Lifestyle concerns• Media frenzy• Reality television• Social networking • Facebook & Blogs• Techno devices –

Blackberry / Game boy• Email• Internet• Online shopping

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Impacts on Society

• Individualism v. Collectivism• Self interest v. Altruism• Autonomy v. Teamwork• Customer choice• Compensation culture

• Not better / worse just DIFFERENT?

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Change or die?

“I have nothing to offer but blood toil tears and

sweat”.

“Plus ca change, plus c’est la meme chose”.

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Change and survive!

Evolution

not

Revolution

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Strategic direction

• Matching activities to the environment

• Scoping of new activities• Allocation of major resources• Values, beliefs, expectations and

goals renewed• Long term direction agreed• Implications of change measured

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The adaptive process applied to organisations

TheOrganisation

now

The Organisation In the future

The Environment in the future

The Environment

now

How the organisation competes for support now

How the organisation competes

for support In the future

Internal drivers• Values and beliefs•Skills / resources•Aspirations

External drivers•Political•Economic•Social•Technological

Tension

AdaptiveProcess?

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Maximise tangible assets

• Existing physical structures • Network of Masonic members • Extensive UK geographic coverage • Lodge facilities and their role in the community

kitchens, libraries, collections, archives, exhibits • Existing education programs • Opportunities for fellowship and learning• Masonic homes and hospitals • Current Masonic publications • Phone and e-mail networks • Lodge-based websites • Financial assets (even if limited) • Contemporary books and films

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Leverage under used resources

• Our good name for doing good works • Centuries of history in many locations /

countries • Individual talents of each brother • Historical and contemporary cultural

associations • Community relationships • Family links • Educational and arts partnerships

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Potential constraints

• Interpretation• Downward spiral

thinking• “Too busy”• General apathy• Commitment

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21st century actions needed• Affirmation• Broad-scanning• Change

management • Drive to improve• Leadership• Responsibility

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HR PARTNERSHIP - CHANGE CAPABILITYCRITICAL FACTORS FOR SUCCESSFUL CHANGE

CLEAR VISIONPRESSURE FOR

CHANGECAPACITY TO

CHANGEACTIONABLE FIRST STEPS

CLEAR VISION

CLEAR VISION

CLEAR VISION

PRESSURE FOR CHANGE

PRESSURE FOR CHANGE

PRESSURE FOR CHANGE

CAPACITY TOCHANGE

CAPACITY TOCHANGE

CAPACITY TOCHANGE

ACTIONABLE FIRST STEPS

ACTIONABLE FIRST STEPS

ACTIONABLE FIRST STEPS

FAST STARTTHAT FIZZLES OUT

BOTTOM OF IN-TRAY

ANXIETY ANDFRUSTRATION

HAPHAZARDEFFORTS OR FALSE STARTS

SUCCESSFUL CHANGE

HR role is to facilitate smooth passage through the “people” issues.Process - HR to meet and agree next steps ... to include line management experience/perceptions and external benchmarking

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Brand School

Be the bestStay vibrantRepackage our imageNew reputation for the futureRe-inventing the wheel

Keeping baby in the bath!

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UGLE - Brand Muscles

LEARNINGTO LEARN

PROGRESSIVE

UGLE lead the way in looking at ways of improving the membership

experience SUPPORTIVE

UGLE care aboutBrotherhood and

CharitySTATURE

UGLE is so highly regarded

RELIABLE

UGLE get it right for people

INTERNATIONAL

UGLE’s reputation is growing all the time

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Unique Selling Proposition

SPACE to GROW

in a

SAFE ENVIRONMENT

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Advocacy ladder

Advocates

Supporters

Clients

Customers

Prospects

CohesiveCommunications

Magic Moments

Segmented Approach

LoyaltySchemes

ACCELERATORS

UGLE success stories

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“Added Values” for the C21st

•LEAPS

• Learning• E&D• Access and inclusion• Personal excellence• Supporting our future

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PECS – renewed Masonic commitment to development

• Personal growth• Emotional

Intelligence• Cognitive skills• Self awareness

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Modern mantra..

“So what’s in it for me?”

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UGLE HELPS YOU GET MORE OUT OF LIFE

Personal Excellence

Equality & Diversity

Createour

Future

Personal growth

Emotional intelligence

Cognitive skills

Self awareness

Embrace diverse thinking

Recognise natural equality

Engage everyone in E&D

agenda

Maximise benefits of

cultural differences

Make UGLEa lifestyle choice

Build credibility

Lead innovation

Deliver realadded value

Experimentto learn

Live the Brand

Unlock talent

Recognise and reward outstanding performance

Engage everyone in change

Provide leadership

Build ourGlobal links

Gear up for partnerships

Develop advertising

opportunities

Experiment withnew marketing

channels

Access & Inclusion

Learning

Contribute to shared goals Chart and communicate progress

Brotherly Love Relief Truth

2010

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Mentoring in Warwickshire in the 21st century

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AFFIRM - Benefits of Mentoring

• Awareness of the benefits of Freemasonry as they progress through their Lodge

• Forging the strongest possible bond as we extend the Lodge welcome to our new Brethren

• Finding the time to integrate them properly, both into the ritual and social side of the Lodge

• Increasing their commitment to the Craft in general and their own Lodge in particular

• Raising their competence and confidence through achievement

• Making it easy for them to participate and enjoy the full benefits of membership

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Mentoring Boundaries

COACHING – MENTORING – COUNSELLING - THERAPY

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More changes / choicesLetter to Warwickshire Masons:

“We need anecdotal evidence of where we are meeting the needs of new members but also where we might be falling short of their aspirations.

Please help us tailor our mentoring work to cover the issues of concern to our newer members.”

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To infinity and beyond!

“ A journey of a thousand miles must begin with a single step”