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Trusted Positioning’s Vision
To provide continuous, accurate and affordable
Positioning Everywhere
Confidential
Company Overview
24 Calgary FTE employeesU of C spin-off (2009)
4 products 13 patents filedSales-ready software
1st product in 2011 $1M revenue to date
Customers under contract
Sales pipeline of global tier-1 companies
Integrating with a tier-1 mobile OEM
for late 2013 release
Confidential
Recurring Navigation IssuesContinuous, accurate and
affordable navigation systems are not available
Yesterday’s problems: e.g. Atlantic crossing Celestial navigation or knots & compass
Today’s problems: indoor location GPS: not always available/accurate Wireless (e.g. Wi-Fi): Expensive infrastructure or inaccurate surveys Inertial navigation systems: Expensive & not portable
Sensors and integration are core for locationConfidential
Trusted Positioning Platform
The Trusted Positioning Platform (“TPP”) can provide continuous and accurate positioning, even where GPS
doesn’t work“Relative
Positioning”Accelerometers
GyroscopesMagnetometers
BarometersSpeed sensors
“Absolute Positioning
”GPSWiFi
Bluetooth
Confidential
Application Examples
Consumer Applications
Mobile Directed mobileadvertisements
Indoor E-911
Augmented Reality
Fitness & Recreation
Confidential
Direction of person and phoneIndoor location of person
Indoor “always-on” location of personDetection of motion modes
Orientation & position everywhere
Distance travelled and velocityLow-power navigation without GPS
Taipei 101 – Walking Indoors
GPS
TPP
GPS cannot position indoors (standard smartphone solution)
TPP provides continuous positioning indoors
Underground with Smartphone GPS is not available in underground parking garages Android smartphone placed on the dash of the vehicle Two loops performed, better than 3 metre accuracy
TPPGPS
Confidential
Market Opportunity Global Location Based Services market to reach $21B
by 2015, CAGR of 22.7% Addressable markets: Applications that require
continuous & accurate positioning software $379M in 2012 growing to $561M by 2015
Market Size = (Number of units**) x (software $ value per unit)Software $ value = 5-15% of navigation hardware $ value
** Sources: IE Market Research, Comscore, Yole Development, Global Industry Analysts
Market Addressable Market Size
(2013)
CAGR**
ConsumerSoftware for mobile phones & tablets
$379M 24.4%
Confidential
Business Model Revenue Model Non-recurring engineering (“NRE”) + license
royalties 5-15% royalties of navigation hardware bill-of-
materials
Confidential
Technology
Patents Applications Filed Description
Misalignment (U.S. 61/466,840 & European No. 12159874.2)
Orientation between mobile/person/vehicle
Mode Detection (U.S. 12/694,879) Walking/driving auto detection
Auto Calibration (U.S. 12/246,126) Calibrates errors when in use
Nonlinear (PCT based on U.S. 61/534,745)
Improves accuracy of low-cost sensors
Vehicle Nonlinear (U.S. 13/071,130) Further improves accuracy when in vehicle
Real-Time (PCT based on U.S. 61/495,120)
Allows efficient processing, saves battery
WiFi Radiomap Builder (PCT based on U.S. 61/503,119)
Improves WiFi positioning accuracy indoors
Range Corrector (PCT based on U.S. 61/358,531)
Networks multiple devices
Other provisional applications: vertical usage of phone, adaptive stride, bicycle use case
50+ years experience in integrated navigation algorithms, mathematics and system-level integration
Confidential
Competition
Real-time packaging (Android, QNX, Windows, iOS)
System level integration (“Glue”)
Motion modeling (walk/drive)
Filtering low-cost sensors with GPS
Sensors for indoor (idea is spawned)
2000
2004
2006
2010
2012 Direct competition: Chipset designers (u-
blox, Qualcomm, STM) University research
groups
Why we are better: Decades of experience in
sensors long before others considered sensors
Extensive patent portfolio with early priority dates
Common platform
Proof we are better: Evaluations by two tier-1
mobile OEM’s showed TPI is best sensor solution
What next?
GPS+Cell+WiFi
GPS+Cell
High Sensitivity GPS
GPS
Trusted PositioningCompetitors
Confidential
Management and BoardTeam
MemberPosition(s) Background
Management
Chris Goodall PhD CEO/CTO • Co-founder and team lead for 3 years
Zainab Syed PhD VP Engineering • Co-founder and 10+ yrs navigation experience
Jacques Georgy PhD
VP R&D • Co-founder and 10+ yrs navigation experience
Board
Naser El-Sheimy Chair, Board of Directors
• CEO of Trusted Positioning from 2009-2012• Known globally for his research (20+ years)
Werner Gartner Financial/Business Advisor, Board of
Directors
• 20 years of management experience with technology based businesses
• Previously CFO of NovAtel Inc
Jon Ladd Board of Directors • Previously President & CEO of NovAtel Inc . Sold to Hexagon for $440M
Kip Fyfe Board of Directors • Previously President & CEO of Dynastream. Sold to Garmin for $45M
Husam Kinawi Board of Directors • 18 years experience, co-founded 3 startups,
Confidential
Investment HighlightsA needed and differentiated technology
The great indoors remains uncharted territory for positioning technologies
Extensive indoor positioning product portfolio, 13 patents
Compelling market
Addressable market at $379M in 2013 growing to over $560M by 2015
On the verge of expansion
Core product development complete and sales started
Revenue of ~$1M to date, multiple agreements
Exciting growth Revenue expected to expand significantly with consumer mobile market in 2013/2014
A globally recognized team and solution
Pioneers in multi-sensor navigation with 50+ person years of experience
Confidential