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Image, experience and consumption A typology of food tourism strategies as means to renew destination development paths. 1. Typologies of food tourism 2. Reconceptualising food tourism 3. Food tourism : Strategies and development paths. REVIEWING FOOD TOURISM STRATEGIES. - PowerPoint PPT Presentation
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Laura James – [email protected] Henrik Halkier– [email protected]
Image, experience and consumptionA typology of food tourism strategies
as means to renew destination development paths
1. Typologies of food tourism2. Reconceptualising food tourism3. Food tourism: Strategies and development paths
Laura James – [email protected] Henrik Halkier– [email protected]
Tempting development prospects food increase attraction/brand of destination (Richards 2002, Presenza & Del Chiappa 2013)
boost local food production, rural diversification (Hjalager 2002, Hall et al. 2003, Everett & Slocum 2013)
cultural sustainability, heritage and regional identity (Long 2004, Sims 2009, Telfer & Hashimoto 2013)
environmental sustainability (Hall & Gössling 2013)
Aims and methodsBringing together review of literature on food tourism inspiration from institutionalist policy analysis and evolutionary economic geographyIn order to propose typogy of food tourism strategies interpret strategies from perspective of path creation/plasticity
REVIEWINGFOOD TOURISM STRATEGIES
Laura James – [email protected] Henrik Halkier– [email protected]
Food tourism typologiesACTORS, RESOURCES, GOVERNANCE?Consumptionmore/less important (ex: Hall et al. 2003, Boyne et al. 2003, …..)
different food qualities in focus (ex: Richards 2002, Long 2004, ….)
Laura James – [email protected] Henrik Halkier– [email protected]
Food tourism typologiesACTORS, RESOURCES, GOVERNANCE?Consumptionmore/less important (ex: Hall et al. 2003, Boyne et al. 2003, ….. (?))
different food qualities in focus (ex: Richards 2002, Long 2004, …. (?))ProductionSupply chain structures (ex: Hall et al. 2003, Bessiere 2013 (?))
Different types of value added (Hjalager 2002):Volume, quality, services, knowledge
Laura James – [email protected] Henrik Halkier– [email protected]
Food tourism typologiesACTORS, RESOURCES, GOVERNANCE?Consumptionmore/less important (ex: Hall et al. 2003, Boyne et al. 2003, ….. (?))
different food qualities in focus (ex: Richards 2002, Long 2004, …. (?))ProductionSupply chain structures (ex: Hall et al. 2003, …. (?))
Different types of value added (Hjalager 2002):Volume, quality, services, knowledge
ResourcesFacilities, activities, events, organisations (ex: Ignatov & Smith 2008, Smith & Xiao 2008, Everett & Slocum 2013)
Laura James – [email protected] Henrik Halkier– [email protected]
Food tourism typologiesACTORS, RESOURCES, GOVERNANCE?Consumptionmore/less important (ex: Hall et al. 2003, Boyne et al. 2003, ….. (?))
different food qualities in focus (ex: Richards 2002, Long 2004, …. (?))ProductionSupply chain structures (ex: Hall et al. 2003, …. (?))
Different types of value added (Hjalager 2002):Volume, quality, services, knowledge
ResourcesFacilities, activities, events, organisations (ex: Ignatov & Smith 2008, Smith & Xiao 2008, Everett & Slocum 2013)Governance
Cross-sectoral integration (Bessiere 2013): Absent (linked with industrial gastro-tourism) Emerging (linked with artisanal gastro-tourism) Established (linked with entrepreneurial gastro-tourism)
Laura James – [email protected] Henrik Halkier– [email protected]
ReconceptualisingFOOD TOURISM STRATEGIES
Food tourism strategies
Primary target of change
Food Tourism
Type of change aims
Qualitative Innovation Experience
Quantitative Localiseconsumption
Image
Conceptualising regional development strategies (Halkier 2006) Strategies as a combination of aims, targets and instruments
Qualitative versus quantative change Targets by sector/size/market (Instruments as change-oriented use of public resources)
Laura James – [email protected] Henrik Halkier– [email protected]
Food tourism strategiesEVOLUTIONARY PERSPECTIVES
Importance of regional/destination context Modification of existing development path (plasticity) Creation of new development path
Distinction between more/less combinatorial strategies Choice and implication of strategies depending on
Actor configurations, private and public Food tourism resources
Future research Explore links between strategies, resources and paths through
comparative studies (extended literature review, field work) Develop comprehensive analytical framework accounting for
strategies and practices from evolutionary perspective
Laura James – [email protected] Henrik Halkier– [email protected]
Reconceptualising food tourism:PRACTICES
Food tourism practices
Primary attraction
Eat Enjoy
Social setting
Commercial Dine Festival
Private Cook Fish/hunt
