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Video Cloud for Business EnterprisesVideo Cloud for Business Enterprises

Geng LinCTO, IBM AllianceCisco Systems

P2P & Cloud Media SummitLos Angeles, CAMay 6, 2010

Geng LinCTO, IBM AllianceCisco Systems

P2P & Cloud Media SummitLos Angeles, CAMay 6, 2010

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Cisco-IBM Alliance – Business Overview

Prominent Demo Center Locations

Major Technology Solutions• Data Center & Cloud Computing• Business Video• Unified Communications and

Collaboration• Business SoftwareMajor Industry Solutions

• Banking and Insurance• Retail• Public Sector• Energy & Utilities• Media & Entertainment

Develop, Sell Joint Cisco-IBM Solutions WorldwideMulti-Billion Dollar RevenuesTotal Demo Center Labs 300+

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Back to the future –Video is like the web in the 90s

90S

TECHNOLOGY

TRANSFORMATION

TODAY

BENEFIT

IMPACT

Web Video

eBusiness Collaboration

Automation Humanization

Services, Sales, Marketing, Employee

Productivity

Services, Sales, Marketing, Employee

Productivity

Video Delivers Human Interaction at Scale

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35Two Years Ago

Last Year

Current

Expected in One Year

Expected in Two Years

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5

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Two YearsAgo

Last Year Current Expected inOne Year

Expected inTwo Years

Business Video Network Traffic Trends* Business Video has doubled from two years ago and is expected to

double again one year from now Education sector has the highest current percentage of video traffic Manufacturing expects the sharpest increase over the next two years

Median Percent of Total Network Traffic That Is Video

Median Percent of Total Network Traffic That Is Video by Industry

*Business Video Study, Cisco Systems, November 2008

N=XXX

N=201

N=40N=41N=31N=47 N=42

Finance Retail ManufacturingEducation Other

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Business Video Lifecycle

ApplicationIntegration,User interaction

StorageDistributeAsset Management

PublishTranscodeIntegrate

EditEncodeIndex

Acquire,CreateProduce

Enterprise Video End Point SystemsTelePresenceVideo ConferenceDestop VideosVideo CamerasMobile Devices

Digital Media ApplicationsDigital Media EncoderTranscoderMedia Exchange EnginePublish & ShareEnterprise social tool

Video ManagementVideo storageVideo distributionDigital asset and right managementSecurity managementBusiness Analytics

Business ApplicationsUnified communicationsTelepresence & video conferencingVideo SurveillanceDigital SignageVertical Applications

Media Ready Network PlatformMedia Ready Network Platform

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Video Cloud for Enterprise Businesses

Video as Service - API

Mobile Desktop Office Conf Room

Enterprise Video End Points

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