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We of the Papel de Gente Project believe that take care of the planet is to take care of peoples’ mind and of their relationships.

These carefulness will improve the quality of life, the sustainability and the values that conduct our day-by-day actions.

Papel de Gente* Project exists from 12 years. We recycle 800kg of used paper each month, supporting companies and schools in their environmental education programs. This occur based on the development of recyclable waste collection and other social and environmental programs implemented in partnerships with these organizations which aims to promote the capacity building of people who suffer from psycological diseases, involving and giving them the opportunity to become the conductors of their own therapeutical, and social and environmental processes. This is a very innovative and unique proposal of work in the Mind Health field concerning its treatment results and dynamics.

Our work is strongly based on creativity. We have created and put into the production line more than 72 products, we could be adapted for the needs of our clients, becoming one of the biggest manufactories of artisanal recycled paper products in São Paulo municipality.

The users of our the mind health treatment develop a good stability in its emotional and clinical frameworks, reducing the use of medicines, diminishing their outbrake occurances in 96%. All of these results can be obtained with monthly costs of the treatment that represent 1/3 of the traditional therapeutical ones used in the public institutions.

The purpose of this case study is to show our history and the main daily challenges in terms of management of our sustainability sharing these experiences with the audience.

* “Papel de Gente” has two meanings in Portuguese: refers to the “Role of people” in our struggle for a better and more sustainable world (that means to act as real planetary citizens), and also means “Paper made by people”. Both of these meanings are integrated in a single idea that involves sustainability of all the processes used to build and in the development of all our products and citizenship activities.

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Mind Health and its Consequences

- A World Health Organization (of the United Nation – UN)´s study reveals that 25% of the world population suffer from any kind of mental disease.

- There are 1.8 million diagnosis of Esquizophrenia in São Paulo State. Only within the period of five months in 2006, there were 50 thousands new cases diagnostic by the Government.

- Use of conventional treatment approaches.

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Papel de Gente and its proposal

- Our Mission

- Users

- Methodology

- Cultural Dissemination Centre

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Sustainability Pillows

Production Laboratory (oficina?)

Dissemination Centre

External Activities

Recycling SustainableDesingMind HealthEnvironmental

Conservation

RecyclingCurses

Creativity Laboratory

(oficina de inventos)

Waste collection programs

Monitoredvisits

EnvrionmentalEducation for

students

Therapeuticaldiversification

University“Criarte”

(Creativity + Art = “Creart”)

External events and fairs

Conferences

Environment retribution

Curses, lectures, workshops, jam sessions, expositions, virtual library, and other external activities (presentations and projects).

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Recycling our Roles

- The task of potentialize our creation capability.

- Tool to build good relationships among different people/ sectors: Cultural Dissemination Centre.

- The environment in urban spaces: ecology of beeing (of the “human beeings” and also of beeing who we are) and of the community.

- Sustainability: an isssue related to citizenship and human values.

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Management and Focus of activities

- Volunteers and partners

- Reduced number of employees

- Focus on sustainability by selling our own products

- Service provider on mind health and environmental projects

Co-operative purchases, We have already take care of the Planet, 30x3 Program, Capacity building for Investors, Business targets, External Projects, recyclable waste collection programs, workshops, and partnerships to promote Cultural Dissemination Centre activities are some of the new services and approach that have been developed within the recent period of experience of Papel de Gente Project.

Focus of activities – Sustainable Business

Management

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Commercial Evolution - 2007

2007 selling targets

Feb-Mar-Apr-May-Jun-Jul-Aug-Sep-Oct-Nov-Dec

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The challenge of recycling social roles

Viability studies: groups and volunteers helped to improve this kind of study, built commercial and business action plans, and also strategic planning for financial fund raising used in 2007.

Each action plan has its own strategic principles and aims to reduce the influence of sazonality of products selling and resources for investments of the entity in its pathway to sustainability.

2005 and 2006: year of the new start of the Project – improvement of its management and production processes and controls.

2007 Strategic Plan: social, therapeutical, environmental, financial/ commercial, management, and infrastructural targets,

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Evaluation and Metrics

- monthly cost of the treatment of a user of the Project x cost of the traditional therapeutical user of a public mind health service institution.

- monthly cost of the treatment of a user projected anually compared with the planning costs.

- Staying period (specific and avarage ones).

- Cost spreadsheet: elaborated with support of a team of the Catholic University, used for calculating the prices of new products.-Cost table: applied to all the 72 items sold by the Project, customized to different quantities of products, and updated anually (20 new products each year).- Anual selling targets estimated for montlhy use.- Operational costs including maintenance costs of the entity.- Anual social targets with respective costs, including maintenance costs of the entity.

Business and financial indicators

Financial indicators related to clinical results

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Building our territory

- Loss of the financial support in 2002

- From this “lost”, emerges the opportunity to build the Papel de Gente as a producer, directed to sell its own production

- Democratic management

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Lessons and acquired knowledge

• Acquired knowledge

• Partnerships related to the business needs

• To have in mind the social mission of the institution

• Not to depend on a unique source of resources

• Vision of future to be permanently updated

• Extract therapeutical, social and organizational lessons from the businesses diversity

• Lessons

• Develop the necessary competencies to work in the sector

• Open mind for new trends and lessons to be obtained

• Keep the autonomy of the institution

• Adapt the actions to be develop to the entity situation

• To build the business indicators• Think different ways to reach each

one of its objectives• To build an anual strategic planning

for the entity