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Welcome

DPS Owner Rewards

Program Review

July 1, 2005

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Today we will review:

1. DPS Owner Rewards Program Materials

2. Brief demo of NEW DPS Order Entry Web

Portal

3. Dealer MCP.com Portal

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Objectives:

1. Working knowledge of the Owner Rewards

program

2. Order entry procedures and timelines

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DPS Owner Rewards

Components

•Promotional Kit

•Welcome Kit

•MyCarPoints.com – Consumer Portal

•MyCarPoints.com – Dealer Portal

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Thank you letter, if VOC is unsuccessful

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REWARDS PROGRAM

•Benefits brochure (1,500)

•Addendum sticker (1,500)

•Member Sticker (1,500)

•Promo Banner (2) & P.O.P.’s (12)

Promotional Kit

•Next Service Due Static Cling (1,500)

•Post Card Announcement (qty’s vary)

Initial start-up cost is covered in the $3,000 owner rewards set-up fee.

There is a price schedule for re-orders.

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Owner Rewards

1. Every qualified buyer receives a Welcome Kit & Member Card with 2 key tags, describing the program’s features, advantages & benefits

2. The Kit instructs them to activate their benefits on-line

3. New purchase customers are contacted via VOC Sales call

4. If no contact made – Welcome Letter sent with activation instructions

5. Service customers are contacted via VOC Service (if Retention II) and Owner Rewards/MCP benefit is reinforced on that call

Welcome Kit

You have pricing (1.5, 2.5, & 5). Larger quantities are available

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REWARDS PROGRAM

1. Data is extracted daily and transactions validated

2. Their reward points are credited and accessible on-line via Mycarpoints.com

3. Card and keytags keep your name & program benefits prominent

How are points accrued?

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REWARDS PROGRAM

1. Customer initiates or completes a transaction

2. Dealer personnel can access the customer’s account through the dealer management portal

3. Points can be either added, or relieved

4. Redeemed points are “on-hold” until the transaction is validated through our extraction process

How are points redeemed?

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REWARDS PROGRAM

How the customer sees it

All relevant & timely communications are generated utilizing the customer’s “channel-of-choice” & contain point balances

Loyalty program status is displayed on all communications

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On-line activation

•Relevant actionable data is collected

•Channel of choice identified

•Complete consumer resource

•Rewards balance available

RETENTION & REWARDS

Consumer

Dealer

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Available Sales Collateral

1. Tri-folded “Welcome Letter”• Branded to DPS CLM image standards• Introduces program to the dealer• Sells the benefits• Educates

2. Wallet Card and 2 Key Tags• Branded to DPS CLM image standards• Sells the benefits• Educates

3. NEW DPS Capability CD• Available soon! Probably by Mid July to August

timeframe• EVERYTHING you wanted to know about DPS/CLM but

were afraid to ask• All on ONE CD

Today

Today

SOON

Mimics the actual welcome kit

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Tri-folded “Welcome

Letter”

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Wallet Card and 2 Key Tags

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Questions, Comments, Concerns, Cigars, Cigarettes…

Thank You!