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Welcome to ADT OE Welcome to ADT OE Security Training!Security Training!

Overview

Who is ADT? Why do customers buy a security system? Benefits of a security system How does it work? Customer Rate plans The pitch

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Who is ADT?Who is ADT?

ADT – American District Telegraph Founded in 1874 Largest security company in the US Secure over 6M customers #1 choice for home security Networked monitoring centers

Jacksonville, FL; Omaha, Nebraska; Rochester, NY; Denver, Colorado; Kansas City, Missouri

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ADT Benefit StatementsADT Benefit Statements

Monitored system dramatically reduces your chances of home break in by 80% 1 of 20 homes broken into every year Homes without security system is 3X’s more likely to

be burglarized

Adds value to home Own the system on day 1 Can relocate the system

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Why a security system?Why a security system?

Event-driven purchase

Let the caller express their concern….

… then show how we can help

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Why a security system?Why a security system?

Crime Neighbors, Family, Friends, Local News

Personal Injury Elderly, Children, Accidents around the home

Family Change Marriage, Divorce, New Child, Parent Moves in

Recently Moved New Home, New Location, New Furnishings

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The EquipmentThe Equipment

A GE manufactured home security system, monitored by ADT offers 4 levels of defense:

Yard Sign Warning Decals Loud Siren 24 Hour Monitoring

Source: FBI, Crime in the US, 2001

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Simply the Best…..Simply the Best…..

GE – leading manufacturer of security equipment

The technology used to protect US embassies worldwide

ADT – the #1 security services provider

Four redundant, 24/7/365 central stations staffed with highly trained operators

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What does a security What does a security system do?system do?

Turn on/off Detect intruders Make noise

105 decibel Siren

Call for help Linked to ADT’s 24-hour

response centers Cellular backup available

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Simon kitSimon kit

1 Touchpad with Police, Fire and Medical Alert Buttons

1 Keychain Remote with personal panic button!

Door/Window Contacts 1 Infrared Motion Detector (won't

pick up pets below 40 lbs!) 1 High-decibel Siren 1 Telco Jack 1 Yard Sign and Window Decals Panic Alert Feature Battery Back-up power supply 24 Hour Monitoring Theft Protection Guarantee Homeowner's Insurance Discount

Guarantee

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Simon – user interfaceSimon – user interface Revolutionary design

makes it the easiest security system to use

Talks to you in normal English – so you always know what your system is doing

Uses the same wireless technology GE supplies to the US government for protecting foreign embassies

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Key FobKey Fob

As easy to use as locking or unlocking your car

Recessed buttons protects against false activation

Activates panic alarm if both top buttons pushed at the same time

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PIR (motion detector)PIR (motion detector)

Detects movement of body heat

Calibrated to ignore dogs up to 40 pounds

Small size blends in with home decor

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Door/Window SensorDoor/Window Sensor

Protects or monitors anything that opens and closes

Will transmit a trouble signal if someone tries to tamper with the sensor

4 – 6 year battery life

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Our ProductOur Product

Optional Features:

Monitored PhotoelectricSmoke Communicator

Emergency Medical Alert Pendant

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Types of Monitoring Types of Monitoring ServiceService

One-way or Standard The monitoring station contacts you when alarm is

triggered

Two-way or Voice The monitoring station contacts you when alarm is

triggered You can contact a live operator via your alarm pad

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Two-way AdvantagesTwo-way Advantages

Works like OnStar or a speaker phone Reduces false alarms Part of the Standard Package No extra $ to upgrade equipment

Small charge to upgrade monitoring

Live verified alarms top the list for immediate dispatch Highest priority

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Cell UplinkCell Uplink

What is it? A digital device that works like a cell phone that is

placed inside your control panel so that your system can contact ADT in case of an emergency

Used for those customers that do not have a landline phone

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Monitoring RatesMonitoring Rates

The basic rates are:$36.99 Base with Key Fob$42.99 Two Way with Key Fob$44.99 Base with Cell Backup$47.99 Two way with Cell Backup  COMMERCIAL RATES;Commercial Standard monitoring is now $39.99/moCommercial cellular is now $45.99/mo. 

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Alarm MonitoringAlarm Monitoring

An external center monitors your property When an alarm is triggered, a digital dialer calls

the monitoring center Center calls your home to check the alarm

Customer has 4 rings to answer and cancel the alert when accidentally triggered

If no answer, the center will begin calling your contact list

Personal attack buttons initiate call to police Triggered smoke detectors initiate call to fire

department

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Monitoring CentersMonitoring Centers Central Stations

Dedicated to receipt of alarm signals and swift precise reaction

24-hour service 365 days per year Strategically located across the country Monitors hundreds of thousands of homes electronically

every day Staffed by highly trained and safety certified ADT

professionals Handle any situation

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Beacon QualificationBeacon Qualification

Score determined by customers credit history using SS#

Homeowners score must be 575 and above to qualify for service

The Sales Pitch Let the event drive the purchase

Why is it that you called us today? Why is it that you are interested in a security system

from ADT?

Key off the event New home – This will be perfect for you. A security

system is one of the best ways to protect your new home.

Crime – This will be great. A security system is the one of the best ways to protect your family.

The Sales Pitch

Why two way? Contact with ADT is immediate – No delay Password allows ADT to know you are in trouble

1:3:1 – Sell the two, use the third to help close Use a 1 (1 Keypad):2 (2 door/window sensors): 1 Motion Sensor

as the base pitch to get the customer interested. Add the third door/window sensor to help the customer feel like

they are getting a deal, and to help you close the customer.

Consumer Offer Details

3 Year Contract (2 Year California) $99 Activation Fee Auto-pay/Auto Draft monthly payment

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Existing SystemsExisting Systems

Types of systems Wireless Pre-wired Hardwired

Questions to ask: Is the system currently working? Can you see any sensors on the doors? How big is the keypad?

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Questions?Questions?