1 WFA GDPR Guide for Marketers

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2 See WFA/Ebiquity webinar on ‘Total View Attribution’

3 WFA Research, Clientside Media Organisation

4 WFA Research, Independent Media Advisors

5 http://www.thedrum.com/news/2017/10/03/facebook-imposing-

single-video-viewability-standard-not-what-brands-need

6 WFA Research, Programmatic & Trading Desks

7 Also documented in Media Forum overview, Rome, May 2017

8 MTM & Videology, TV Nations: Outlook For Progressive TV

Advertising Solutions

9 WFA Research, Data Driven Marketing