1

World Class R&D

Training & Certification

2

Training & Certification – Top Line

• Certification closely tied to the corporation– Individuals cannot get fully certified unless corporation

certified– Corporation cannot get fully certified unless certain

numbers of employees certified

• Certification is earned online and on-the-ground, with regular re-certification (for both corporate and individual)

• We strive for World Class training & certification– Exclusive membership (“many will try but few…”)– Full details of what this means not yet worked out

3

Individual Customization

• Test for innate biases and customize training and certification accordingly, e.g.– Touchy-Feely bias– Process Optimization bias

• Training and Certification by Organizational Level– Researcher– Manager of Researchers– Manager of Funding of R&D

4

Corporate Customization

• By Industry

• By Size of Company within Industry

5

Areas of Certification

• Evidence Gathering• Decision Making (esp. Under Uncertainty)• Governance of R&D• Organizational Behaviors

… these include Critical Thinking, The Compulsories, Demolition of Cheap Heuristics, training materials for the McV University, and several of the “49 Tools” (e.g., Franchise Management 101)

6

Affiliations

• Wharton (potentially, currently runs Executive MBA program for R&D managers in cooperation with INSEAD, The Business School for the World … http://www.insead.edu/)

• U. of Georgia (potentially)

• American Evaluation Association (potentially)

7

Timeline

• Institute Official Launch Early April 2010

• Completion of Institute Board Members and CEO hunt, June 2010

• Launch of WCRD Consulting Mid-April 2010

8

WCRD Training & Certification Brainstorming

• 360-degree feedback

• Online coursework, with remedial training

• Independent Audits of work results

• Mentorship Program

• Case Studies (e.g., Capstone MBA level case studies)

• Need for subjective assessments in the certification