10 and Under TennisGrowth and OpportunityGrowth and Opportunity

• Fred Stringfellow CAE- ASBA Executive Vice President• Fred Stringfellow, CAE- ASBA Executive Vice President• Maiysha Warren, USTA Manager, Facility Assistance• David LaSota, PE – USTA National Tennis Facility Consultant

October 6, 2011

For Best Results …For Best Results …

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The Rules Have ChangedThe Rules Have Changed

I t ti l T i F d ti (ITF)International Tennis Federation (ITF)

– Tennis 10sTennis 10s• “From 2012, the rules of tennis will change so that

no 10-and-under competition can be played using a traditional ‘yellow’ ball Instead a slower ‘red’traditional yellow ball. Instead a slower red ,‘orange’, or ‘green’ ball must be used with the appropriate sized court.” tennis10s.com

The Rules Have ChangedThe Rules Have Changed

I t ll i t T i A i tiIntercollegiate Tennis Association

– 2011 ITA Rules Updates2011 ITA Rules Updates• ITA Rule II.C.1. (pg.259) Varsity quality tennis facility.

– “A varsity quality tennis facility is one used exclusively for tennis. …The only lines on the playing surface shall be y p y gstandard tennis court lines, including USTA approved 36’ and 60’ (QuickStart) lines within the same color family as the interior court.” www.//itatennis.com

The Rules Have ChangedThe Rules Have Changed

USTA Nationally

2008 2011– 2008-2011• Developed and Tested Specifications

– Equipment– BallsBalls– Courts

• Implemented in Target Markets• Analyzed Resultsy

The Rules Have ChangedThe Rules Have Changed

USTA N ti llUSTA Nationally

January 1 2012– January 1, 2012• Following the ITF proposed rule change,

“ i th t 10 d d t t b– “…require that 10 and under tournaments be played using slower-moving and lower bouncing balls, on smaller courts, and utilizing shorter, li ht t ”lighter racquets.”

10 and Under Tennis

A format of play for kids 10 & under to learn and play the game with 6 keyplay the game with 6 key variables

AgeCourt SizeRacquet SizeBallNet HeightScoring System

Play ComponentPlay Component –Integrate into existing programs

Team Based PlayTournaments & EventsLesson programsCasual Play

QuickStart is to Tennis, what…..o T-Ball and Little League are to Baseball

o Pee-wee and Youth soccer lined fields

are to Soccer

First Tee is to Golfo First-Tee is to Golf

o AYF is to Football

o Shorter lined courts and lower baskets

are to Basketball

36’ and 60’ court

10 and Under Tennis DevelopmentpSection No. of Facilities 36 Foot Stand Alone 60 Foot Stand Alone 36 Foot Shared Lines 60 Foot Shared Lines Total Courts

10 and Under Tennis Courts By Section2011 YTD

Northern Cal 23 14 6 74 73 167Southern 139 61 1 386 498 946Texas 15 12 0 54 55 121Florida 24 16 0 106 86 208Southwest 2 0 0 12 8 20Eastern 9 13 0 28 31 72Pacific Northwest 7 0 0 14 21 35Mid Atlantic 8 0 0 14 24 38Mid West 19 12 0 62 57 131Intermountain 15 0 8 0 70 78New England 14 12 0 28 62 102New England 14 12 0 28 62 102Northern 28 25 1 42 91 159Carribean 4 2 4 22 15 43Hawaii 1 0 0 8 4 12Middle States 13 17 3 84 68 172Missouri Valley 24 0 5 96 104 205Southern Cal 7 11 0 18 12 41National 2 0 0 4 4 8

354 195 28 1052 1283 2558

* As of 9-29-11

Goals for 2011Goals for 2011USTA

– International Tennis Federation• Work to solidify the technical specificationsWork to solidify the technical specifications

internationally.

Nationally– Nationally• Continue to train and educate tennis providers on

effective Kids Tennis programming and development• Provide consulting for facility assessments, blended

line installation and court conversions• Grants

Goals for 2011Goals for 2011

USTA

– Build 3 000 new 10 and Under Tennis courtsBuild 3,000 new 10 and Under Tennis courts– 25 targeted markets– $5 million investment w/ half toward facilities– Teaming with other market investors– Working with private clubs

Working with the US Military– Working with the US Military

Goals for 2011Goals for 2011

National “Let’s Move” Initiative

– 500 City Mayors signed up for initiative500 City Mayors signed up for initiative– Tennis will be their primary sport– First Lady’s involvement: PSA; commercials; US

Open involvement– www.LetsMove.gov

Major Tennis CentersjFacility Location Head Professional

Refkin Tennis Center Tucson, AZ Jim RefkinSurprise Tennis and Racquet Facility Surprise, AZ John AustinCary Tennis Park Cary, NC Sean FerreiraRacquet Club of the South Norcross, GA Grant Stafford/Brian DeVilliersMidtown Tennis Club Chicago, IL Michael MahoneyMidland Community Tennis Center Midland, MI Mike WoodyBillie Jean King National Tennis Center New York, NY Whitney KraftCenter Court Athletic Club Chatham, NJ Clay BibbeeJohn Drew Smith Tennis Center Macon, GA Carl HodgeKoch Family Tennis Center Omaha, NE Ed HubbsAlthea Gibson Tennis Center Wilmington, NC Yona Bar-ZeevBurns Tennis Center North Little Rock, AR Jeff BraackBitsy Grant Tennis Center Atlanta, GA Tim NoonanChattahoochee Plantation Tennis Club Atlanta, GA David Drew,Chastain Park Tennis Center Atlanta, GA David StolleSharon E. Lester Tennis Center Atlanta, GA Joe HillWashington Park Tennis Center Atlanta, GA Eric DobshaCooper Tennis Complex Springfield, MO Larry HaugnessLaFortune Tennis Center Tulsa, OK Melissa McCorkleLexington Tennis Center Lexington SC Jorge AndrewLexington Tennis Center Lexington, SC Jorge AndrewCentennial Park Tennis Center Nashville, TN David BainThree Oaks Park Tennis Center Fort Myers, FLStanford University Indoors Palo Alto, CA Dick GouldMaliVai Washington Youth Center Jacksonville, FL Terri FlorioDaniel Island Tennis Center Charleston, SC Jeff ChurchBarnes Tennis Center San Diego CA Tom O’BrienBarnes Tennis Center San Diego, CA Tom O Brien

36 Foot Court

60 Foot Court

SPECIFICATIONS

Net Age Racquet Court Ball Height

(at center)

U8 Up to 23” 36’L x18’W Foam or Red Felt 2’-9”

U10 Up to 25” 60’L x 27’W Low 3’ 0”U10 Up to 25 60 L x 27 W Compression 3 -0

10 and Under Tennis

Infrastructure Improvements• Stand Alone Courts• Blended Lines on 78 Foot Courts

C t C i• Court Conversions• Lines on Playgrounds/Pavement

PlanningPlanning

Make it Real!

– Must have 36’ and 60’ courts (either stand alone or blended lines)New facilities should develop “Kids Zones”– New facilities should develop “Kids Zones”

– Consider new construction or conversion of existing courtsg

Concept Development

Facility Plan

•Regional competition•Hard court dominant•Clay court componentE hibiti t•Exhibition court

•Youth programming•Available during inclement weather

Stand Alone Courts

Harrison Park Cobb County GAHarrison Park, Cobb County, GA

Stand Alone Courts

Harrison ParkCobb County, GAy,

Stand Alone Courts

Racquet Club of the South, Norcross, GAq , ,

Stand Alone Courts

Racquet Club of the SouthNorcross, GA,

Blended Line on Courts

Curtis Corner Wakefield RICurtis Corner, Wakefield, RI

Blended Lines on Courts

Curtis Corner Wakefield RICurtis Corner, Wakefield, RI

Blended Lines on Courts

Curtis Corner Wakefield RICurtis Corner, Wakefield, RI

Blended Lines on Courts

Curtis Corner, Wakefield, RI

Blended Lines on Courts

The Tennis Center at Steamboat SpringsThe Tennis Center at Steamboat Springs,Steamboat Springs, CO

Blended Lines on Courts

Blended Lines on Courts

Lexington, SC

Blended Lines on Courts

Surprise, AZ

Blended Lines on Courts

Surprise, AZ

Blended Lines on Courts

National Tennis Center

Court Conversions

Centennial Park, Nashville, TN

Court Conversions

Centennial Park, Nashville, TNCentennial Park, Nashville, TN

Court Conversions

Centennial Park, Nashville, TN

Court Conversions

Centennial Park, Nashville, TN

Court Conversions

Kiest Park, Dallas, TX

Court Conversions

Kiest Park, Dallas, TX

Court Conversions

Kiest Park, Dallas, TX

Court Conversions

Kiest Park, Dallas, TX

Court Conversions

Kiest Park, Dallas, TX

Lines on Playgrounds

Chicago, IL

Lines on Playgrounds

Santa Monica, CA

Lines on Playgrounds

Lines on PlaygroundsLines on Playgrounds

How Does 10 and Under Tennis Affect Your Client’s Facility?

Re evaluation of Youth ProgrammingRe-evaluation of Youth Programming

– Facilities seeking USTA infrastructure grants must have 10 and U d T i f iliti d iUnder Tennis facilities and programming

– Increase in youth programming (huge untapped demographic that will benefit tennis for years to come)

– Nurtures the potential of youth (expands physical and mental skills)

– Supports healthy lifestyles– Build community with team approach– Increase in facility revenues (bodies per square foot, programs

available, equipment sales)

10 and Under Tennis T t /E tTournaments/Events

Communities without permanent 10 and UnderCommunities without permanent 10 and Under Tennis courts or blended lines will miss out on USTA 10 and Under Tennis tournament/event opportunities resulting in a loss of economic development revenue (beds, restaurants, other local business)

Facilities without permanent courts or lines willFacilities without permanent courts or lines will lose out on this revenue generating format

Is it only for kids?

The 60 ft courts are already becoming popular for adults to better allow

Singles play for seniors Players with bad kneesPlayers with bad knees Wheelchair Players & Wounded WarriorsObese players

How Does This Benefit You?

Increases scope of ser ices pro ided• Increases scope of services provided• Demonstrates being at the forefront of tennis

development todaydevelopment today• Provides opportunity to visit past clients to

discuss future workdiscuss future work• Accesses significant revenue stream over the

next several yearsnext several years

USTA 10 and Under National Line Grants & ConversionsLine Grants & Conversions

National Line Grant• National Line Grant• 50% with 25% section match

• Collegiate Line Grant• Collegiate Line Grant• 100% in partnership with ITA

• Playground Line Grantyg• 50% with 25% section match

• Conversions (One 78’ to four 36’)• 50% match up to $4K Some sections contribute another 25%

up to $1000

National 10 and Under T i Li G tTennis Line Grant

Eligibilit• Eligibility

• Blended lines on existing 78 foot tennis courts (min. two 78 g (foot courts per facility)

• Court conversions (four 36 foot courts from an existing 78 foot court))

• USTA National match- 50% of cost w/ USTA Section matching 25%

• $4,000.00 cap on funding per facility$4,000.00 cap on funding per facility

National QST Line Grant Steps

Facility owner to fill out Facility AssistanceFacility owner to fill out Facility Assistance Form at usta.com/Facilities

Facility owner to submit photos, dimensions and contractor proposal

The USTA can prepare concept striping plans and specifications if neededplans and specifications, if needed

Once Courts are Painted

• After project is completed, facility owner sends to the USTA

Pict res of completed job– Pictures of completed job– Copy of contractor’s final invoice

• Section is notified and checks are mailed to the facility ownerfacility owner

College Campus Line Grant

• Provides 100% funding for college coaches who i t 10 d U d bl d d li th ipaint 10 and Under blended lines on their

existing campus courtsE i t ti b t it• Encourages interaction between community youth and colleges

• Boost economic revenue from summer camps• Boost economic revenue from summer camps and events

• Makes tennis more relevant on college• Makes tennis more relevant on college campuses

Playground/Blacktop Striping for Schools

• Designed to encourage schools toencourage schools to paint their own lines

‘D It Y lf’• ‘Do It Yourself’ specifications

• Paint three or more schools in your community andcommunity and qualify for the National Line Grant

Facility Assistance Grants

Facility Assistance Grants

First Step- Facility owner completes an on-line formform – USTA.com/Facilities or USTA.com/TheBigServe

On-line form provides a snapshot of projectp p p jOnce form is received by the USTA– Project is assigned to a USTA project consultantj g p j– Consultant contacts facility owner within 30 days

Consultant determines facility needs and begins assistance process

Facility Assistance Grants

Assistance Can Include

– Advocacy– Concept Design

Technical Assistance– Technical Assistance– Funding Application

Funding Application TipsMust be invited to apply

USTA funding at most covers 20% of projectUSTA funding, at most, covers 20% of project cost, where is the other 80% coming from?

Adequate program plans for the facility?Adequate program plans for the facility?

Priority projects = projects with 36’ and/or 60’ tcourts

Construction Drawings – Category II & IIIg g y

Links to Further Development ToolsTools

usta.com/Facilities– Facility Assistance, technical data, grant info.

usta.com/TheBigServe– Advocacy support, After School, Adopt a School,

collegiate tennis10andundertennis com10andundertennis.com– For parents, organizers, where to find equipment

usta com/rulechange/usta.com/rulechange/– Support, videos

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