10 Entrepreneurship Report

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MODULE 10

ENTREPRENEURSHIP REPORT

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ENTREPRENEURSHIP REPORT

Cover Page

EXECUTIVE SUMMARY

TABLE OF CONTENTS

PART 1: INTRODUCTION

PART 2: ORGANIZATION & HUMAN RESOURCE

MANAGEMENT

PART 3: MARKETING MANAGEMENT

PART 3: OPERATIONS MANAGEMENT

PART 4: FINANCIAL MANAGEMENT

PART 5: CONCLUSIONS

APPENDICES

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Cover Page

Name of the University in Full, Branch & the University Logo

Name of the Subject

Subject Code

Name of the Company

Name of Group Members in Full & University ID Number

Name of the Lecturer

Name of the Program

Semester & Year

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EXECUTIVE SUMMARY

Executive summary contains highlights the important

components of the report such as name of the

business, product or products offered, location,

target market and market potentials.

In this case, product refers to both goods and

services.

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TABLE OF CONTENTS

Table of contents lists the main headings,tables, schedules and appendices according

to page numbers. It will facilitate readers to identify the

appropriate pages for reference.

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Example of a Table of Contents is as follows:

Page

EXECUTIVE SUMMARY

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES

LIST OF APPENDICES

Part 1 : Heading 1

1.0 Introduction

1.1 Sub Heading 1.1

1.1.1 Sub-heading 1.1.1

Part 2 : Heading 2

2.0 Introduction

2.1 Sub-Heading 2.1

2.1.1 Sub-Heading 2.1.1

APPENDICES

Appendix A Title of Appendix A

Appendix B Title of Appendix B

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1.0 Business Profile

1.0.1 Name of the Business :

1.0.2 Business Address :

1.0.3Telephone Number(including e-mail

and URL addresses):

1.0.4 Main Activity or Activities :

1.0.5 Date of Commencement :

1.0.6 Date of Registration (if any) :

1.0.7 Form of Business :

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1.1 Shareholders Profiles

1.0.1 Full name of the shareholder :

1.0.2Identity Card Number or Student ID

Number:

1.0.3 Correspondence Address :

1.0.4 Telephone Number (including e-mail) :

1.0.5 Date of Birth :

1.0.6 Age :

1.0.7 Nationality :

1.0.8 Academic Qualifications :

1.0.9 Courses Attended :

1.0.10 Skills :

1.0.11 Experiences :

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PART 2: ORGANIZATON AND HUMAN RESOURCE MANAGEMENT

The organization and human resource management provide detail information on

the manner the business was managed in order to achieve its objectives

2.0 Introduction

2.1 Location of the Business

2.1.1 The physical location

2.1.2 The basic amenities

2.2 Organization Chart

2.3 The Employees

2.4 Tasks and Responsibilities

2.5 Skills and Experiences (if any)

2.6 Remuneration

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2.0 Introduction

This section explains the businesspolicy regarding on recruiting and

selecting employees.

State who plans and make thedecisions for the company

PART 2: HUMAN RESOURCE MANAGEMENT

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2.1 Location of the Business

2.1.1 The physical location

This section refers to the designated premises, type ofbuilding, structure, condition, size and cost of the building

2.1.2 The basic amenities

This refers to the basic amenities available for thebusiness at the premise such as water supply, electricityand communication


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2.2 Organization Chart

This section refers to the existing chart that shows business structure

according to the departments or positions in the company.It will demonstrate lines of authority and responsibility through the

organization


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2.3 The EmployeesThis section lists all the employee positions and their numbers employed by the business

including its owner. It includes all full-time and part-time employees, and presented in

the following table format

No. Position Number of Employees


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2.4 Tasks and Responsibilities

This section describes in detail the tasks and responsibilities ofeach employee holding the particular position, including the owner

of the businessNo. Position Tasks and Responsibilities


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2.5 Skills and Experiences (if any)This section describes in detail the skills and experiences needed to do the

jobs effectively (if any)

No. Position Skills and Experiences


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2.6 RemunerationThis section lists all remuneration includes the salary, wage, allowance andbenefits structure for each position.

Position Salary (RM) Allowance (RM) Benefits (RM) Total (RM)


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The marketing management provides detail business marketing strategies to provide products

according to the needs and wants of its customers

3.0 Introduction

3.1 The Products

3.2 The Target Market

3.3 The Competitors

3.4 Price Strategy

3.5 Promotion Strategy

3.6 Distribution Strategy

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3.0 Introduction

This section briefly explains the

marketing objective of the business

especially in satisfying the needs and

wants of the customers, and developing

appropriate marketing strategies


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3.1 The Products


This section describes clearly product or products that

are offered to the customer. Identify the product concept and explain the unique or

special characteristics of the products.

Explain how these products able to generate more

sales

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3.2 The Target Market This section identifies the major customers of the

business.

State the location of the target market and explain

strategies implemented by the business in order to

maintain and increase its customers


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3.3 The Competitors This section analyses the main competitors of the

business.

Identify the immediate location of the competitors

Acknowledge if there would be new competitors inthe market.

Identify the strengths and weakness of the

competitors

Explain strategies to overcome these competitors.

Note: If they are too many competitors in the market, students need to identify at

least three main competitors of the business for this section


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3.4 Pricing Strategy This section highlights and justifies the business

strategy in determining the selling price of theirproducts.

Explain why customers are willing to pay for the

price.


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3.5 Promotion Strategy This section highlights in details the promotional strategies that

are effective to generate sales for the products.

Explain any budget for promotional activities

Explain whether the strategies chosen were effective.


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3.6 Distribution StrategyThis section details how products are delivered to the

customers.


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PART 4: OPERATIONS MANAGEMENTThe marketing management provides detail business marketing strategies to provide products according to

the needs and wants of its customers.

4.0 Introduction

4.1 Process Flow Chart

4.2 Operations Schedule

4.3 Raw Materials Purchased

4.4 Operations Fixed Assets

4.5 Operations Overhead


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PART 4: OPERATIONS MANAGEMENTThe marketing management provides detail business marketing strategies to provide products according to

the needs and wants of its customers.

4.0 Introduction

4.1 Process Flow Chart

4.2 Operations Schedule

4.3 Raw Materials Purchased

4.4 Operations Fixed Assets

4.5 Operations Overhead


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4.0 Introduction

The operations plan provides detail

information on the manner product or

products are produced.


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4.1 Process Flow Chart This section provides detail steps or phases of

operations to produce the desired product or

products.

In the Operations Management, a different chart is

prepared for a different product when the steps or

phases involved are different.


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4.1 Operations ScheduleThis section specifies the product units or operations hours of the business

on a daily, weekly or monthly basis.


Units Produced or Operations Hours

Day 1

Day 2

Day 3

Day 4

Day 5

Day 6

Day 7

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4.2 Operations ScheduleThis section lists all the raw materials, semi-finished goods, finished goods,

other services; including their amounts and costs required to produce thedesired product or products, on daily, weekly, monthly or quarterly basis.


No. Items Quantity Cost (RM) Supplier

Total RM

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4.3 Operations Fixed AssetsThis section lists all the fixed assets, such as machines and

equipment needed to produce the product or products.


No. Items QuantityUnit Cost

(RM)

Total Cost

(RM)

Grand Total (RM)

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4.4 Operations OverheadThis section lists other operations expenses needed to operate thebusiness such as rental and utility bills.


No. Items QuantityUnit Cost

(RM)

Total Costs

(RM)

Grand Total (RM)

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The Financial Management summarizes all sources of capital for the business.

5.0 Introduction

5.1 Sources of Capital

Item RM Percentage

Shareholders Funds

Name of the shareholder or owner

Name of the subsequent shareholder or owner

External Sources of Funds

Name of the outside party who lend money to the

business (if any).

Total Capital


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PART 6: CONCLUSIONSThis section concludes the whole business practices as experienced by

every member of the group. It also provides suggestions on how toimprove the business performance. In addition, students might also

suggest expansion plan for the current business.

6.1 Business Performance

This section explains the overall performance of the business based on

justified measurements

6.2 Suggestions

This section suggests strategies to improve business performance and future

development or expansion of the current business operations

6.3 Experiences Gained From Entrepreneurship Report

This section lists the whole business experiences gained by every member of

the group

6.4 Summary

This section summarizes the whole entrepreneurship report in one or two

paragraphs

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APPENDICES

Appendix contains documents that may be relevant to the proposedbusiness practicum but cannot be effectively included into the mainbody of the final report.

Examples of the documents are:

Photographs of the business, products or

entrepreneurs.

Letter of references

Testimonials

Credentials.

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Q&A

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Documents

10 Entrepreneurship Report