& ZANOX

10 PREDICTIONS

AFFILIATE WINDOW

FOR 2013

Simon Hofmeister & Jesse Le Grand

AGENDA

10 PREDICTIONS FOR 2013

WHAT HAS HAPPENED IN THE

UK MARKET SO FAR?

WHAT HAS HAPPENED IN THE

DUTCH MARKET SO FAR?

SUMMARY

10 PREDICTIONS FOR 2013

ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL

FOR NETWORKS AND AGENCIES TO WORK CLOSELY

TOGETHER

MOBILE SPECIFIC PUBLISHERS WILL EMERGE

10 PREDICTIONS

PERFORMANCE MARKETING WILL RAISE ITS PROFILE

THERE WILL BE FURTHER REGULATION AND FRAUD

PREVENTION

10 PREDICTIONS

NETWORKS WILL EXPAND THEIR SERVICE OFFERING

THE LARGEST PUBLISHERS WILL CONTINUE TO GROW

10 PREDICTIONS

MORE ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS

ONLINE TO OFFLINE WILL BECOME

COMMONPLACE

10 PREDICTIONS

MORE PERFORMANCE OPPORTUNITIES WILL APPEAR

WITHIN FACEBOOK

LEAD GENERATION WILL GATHER STEAM

10 PREDICTIONS

WHAT HAS HAPPENED?

ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL

FOR NETWORKS AND AGENCIES TO WORK CLOSELY

TOGETHER

2013 2012

ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL

FOR NETWORKS AND AGENCIES TO WORK CLOSELY

TOGETHER

Retail (fashion) Telecoms

ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL

FOR NETWORKS AND AGENCIES TO WORK CLOSELY

TOGETHER

Interactions

38%

34%

16%

12%

88% 3 interactions or less

ADVERTISER THIRST FOR DATA-DRIVEN INSIGHTS WILL CALL

FOR NETWORKS AND AGENCIES TO WORK CLOSELY

TOGETHER

MOBILE SPECIFIC PUBLISHERS WILL EMERGE

2012 2013

Quidco MyVoucherCodes

Hot UK Deals TopCashback

Qustodian RedLaser Whisk

MOBILE SPECIFIC PUBLISHERS WILL EMERGE

2012 2013

Quidco MyVoucherCodes

Hot UK Deals TopCashback

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Mobile Display Data Capture Text Message

MOBILE SPECIFIC PUBLISHERS WILL EMERGE

PORTFOLIO

PRODUCTS

BESPOKE

REPORTING DATA INSIGHTS

MOBILE & SEO

SPECIALIST HITWISE

NETWORKS WILL EXPAND THEIR SERVICE OFFERING

OVERRIDE

Special tools

Benchmark &

SWOT analyses

Product feed

optimisation

SEO

Consultancy

NETWORKS WILL EXPAND THEIR SERVICE OFFERING

Mobile

Consultancy CRO

Consultancy

Publishers

Advertisers

THE LARGEST PUBLISHERS WILL CONTINUE TO GROW

THE LARGEST PUBLISHERS WILL CONTINUE TO GROW

2008 2009 2010 2011 2012

Revenue top 20 publishers

ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS

POST

IMPRESSION CPC CPL CPM

MULTI

ATTRIBUTION

CPA LST CLICK

WINS

ADVERTISERS WILL ADOPT MULTIPLE PAYMENT MODELS

assists last click

SUMMARY ADVERTISERS

PUBLISHERS • Build up a brand –

invest in marketing

• Focus on entire

customer journey

• Start with mobile!

• Share your data &

insights with your

network &

publishers

• Start with mobile!

Thank you.

Questions?