10+ reasons why clothing and accessories brands should use Outdoor

Outdoor offers a way to bring the brand to life in full colour

• Large and small format posters can really illustrate a fashion brand in the best possible light

• Outdoor can set off the look of a clothing brand where it counts: on the streets

The quality of the medium reflects the quality of the product

• Premium plant for premium products

• Large format sites deliver an enormous showcase for impact and recognition

“Out” is where most people want to be seen with their clothes and accessories

• Placing clothing and accessory advertising in an out of home context makes sense

• It’s where people will most care about being seen in them

Outdoor offers a premium canvas to display the product at its creative best

• A range of sites lend themselves as glamour branding vehicles

• Prestige creative impact can show off the product in the best possible way - the outdoor equivalent of Vogue magazine

Outdoor is highly efficient in targeting a specific audience

• Outdoor can be used to seek out and deliver the relevant target audience

• Teenage girls, students, business travellers, gym members, mall visitors, commuters, holiday makers...

Outdoor is the best visual medium to leave a lasting brand impression

• Outdoor gets noticed: it’s the only life size scale or bigger medium

• It’s the best branding medium with the strongest visual presence

• Quality presentation enhances the image for fashion and accessory brands

Accompanied shopping: outdoor tracks the consumer’s journey

• Outdoor places shopping ideas in close proximity to the point of purchase

• Many a purchase is decided on the day rather than by shopping list

• It’s never too late to place a recent branded message in front of shoppers

Shopping malls: the latest frontier for fashion brands

• Outdoor reaches people very effectively on the streets

• It’s now just as effective in the shopping mall

• Digital signs in malls allow you to showcase your brands in motion

Proven effective for fashion brands

• Outdoor works brilliantly to keep fashion brands in the public eye

• Case study results are many and varied across a range of outdoor formats

Word of mouth: outdoor audience most likely to influence others about fashion

Source: CBS Outdoor, TGI Media Neutral quintiles 2013

“Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium

Heavy

Outd

oor

Heavy

New

spap

ers

Heavy

Mag

azin

es

Heavy

TV

Heavy

Rad

io

Heavy

Inte

rnet

Heavy

Cin

ema

0

500

1,000

1,500

2,000

2,500

"Very/Quite likely to influence others about fashion"

Adult 000's

Leading fashion advertisers trust Outdoor

Top spending 40 fashion advertisers in outdoor

(average spend £381K)

Nike, Marks & Spencer, LVMH Watches & Jewellery, Adidas, Pandora Jewellery, Asda, H&M, Converse, Esprit Unisex Fashions, Fitflop, AMG Footwear, New Look Fashion Stores, JD Sports, Seiko, Swatch, Levi Strauss, McArthurglen, Clarks, Asics, Topman, Umbro, Missguided, Timberland, Mango, G Star Raw, Republic, Puma, Foot Locker, Oakley Optical Goods, Benetton, New Balance Ath Shoes, Diadora Sportswear, Hugo Boss, KBL, Bank Fashion, Sports Direct Intl, Vans Footwear, Storm Watches, Donna Karan, Juicy Couture

Source: Nielsen Media Research