10 Reasons why it’s great to work in digital

1. We can be faster than the business

2. We can predict the future*

*sort of

3. It’s never finished

4. We’re connected to our audience

5. We can learn how to talk like our audience

6. Data

7. We see the whole business

Warts & all

8. It’s always changing

9. Relevance

9. Relevance

• Unlike TV…• Engagement• Timely• Fresh/Refreshable

“To truly engage customers for whom “push” advertising is increasingly irrelevant, companies must do more outside the confines of the traditional marketing organization.”

McKinsey

http://www.mckinseyquarterly.com/Were_all_marketers_now_2834

10. Context

Not content

MAKING NUMBERS LOOK PRETTYData visualisation

Information is beautiful

Online tools that will help you to create infographics

Creatly

Easelly

Piktochart

Infogram

Visually

Visualisation features within analytics

Visualisationfor social media

Links

• http://mentionmapp.com/beta/classic/index.php

• http://www.touchgraph.net• http://inmaps.linkedinlabs.com• http://www.leftronic.com• http://

econsultancy.com/uk/blog/10194-the-roi-of-personalisation-infographic

• http://www.mckinseyquarterly.com/Were_all_marketers_now_2834