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10 Steps to Select Winning Mutual Funds- Dec'14

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A guide to investing- via selecting winning mutual funds

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    Preface

    Many investors fancy investing in mutual funds, especially in an exuberant market. But, in our

    opinion merely fancying and being fascinated is not enough. Only investing wisely and with the

    right insights will help you to make the right investment decision. If you as an investor do not

    have the right perspective, mutual fund investing could be a conundrum. And with mis-selling

    from some mutual fund distributors, you could go down the wrong path, reaching an unwanted

    destination.

    Hence through this guide, PersonalFN brings to you the comprehensive process involved in

    selecting winning mutual funds and building a solid portfolio for long-term wealth creation.

    Weve tried to capture our extensive experience in mutual fund research for the benefit of avid

    readers. We hope it will be worthy pearls of wisdom enabling you to multiply your wealth

    through investments in mutual funds.

    So, read on and wish you all VERY HAPPY INVESTING!!

    Team Personal FN

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    Disclaimer

    Quanutm Information Services Pvt. Ltd. All rights reserved.

    Any act of copying, reproducing or distributing this guide whether wholly or in part, for any purpose without the permission of

    PersonalFN is strictly prohibited and shall be deemed to be copyright infringement

    Quantum Information Services Pvt. Limited (PersonalFN) is not providing any investment advice through this service and, does

    not constitute or is not intended to constitute an offer to buy or sell, or a solicitation to an offer to buy or sell financial

    products, units or securities. All content and information is provided on an 'As Is' basis by PersonalFN. Information herein is

    believed to be reliable but PersonalFN does not warrant its completeness or accuracy and expressly disclaims all warranties and

    conditions of any kind, whether express or implied. PersonalFN and its subsidiaries / affiliates / sponsors or employees,

    personnel, directors will not be responsible for any direct / indirect loss or liability incurred by the user as a consequence of him

    or any other person on his behalf taking any investment decisions based on the contents and information provided herein. This

    is not a specific advisory service to meet the requirements of a specific client. Use of this information is at the user's own risk.

    The user must make his own investment decisions based on his specific investment objective and financial position and using

    such independent advisors as he believes necessary. All intellectual property rights emerging from this guide are and shall

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    available here.

    Quantum Information Services Pvt. Ltd. 101, Raheja Chambers, 213, Nariman Point, Mumbai - 400021. Tel: +91 22 6136 1200

    Website : www.personalfn.com CIN: U65990MH1989PTC054667 Email: [email protected]

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    Index

    Section I: Introduction 5

    The need to have winning mutual funds

    Section II: Steps to select winning mutual funds 6

    Using Quantitative & Qualitative Parameters

    Section III: Steps to build a mutual fund portfolio 13

    Process of Elimination & Process of Selection

    Section IV: Conclusion 16

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    I - Introduction

    The exuberant phase of the equity markets are often sunny times for several manufacturers of

    financial products and investors. While some smart investors prefer to book profits during such

    times, there are several who elevate their confidence during euphoric times. And interestingly

    banking on the upbeat investor mood, manufacturers of financial products too, launch new

    financial products. Have you wondered why such financial products arent launched when

    sentiments in the markets are low? Well, the answer in our view is simple. They (manufacturers

    of financial products) want to make hay when the sun shines, by garnering more Assets Under

    Management (AUM) during euphoric times, when investor sentiments are upbeat.

    But, you see, the increase in number of mutual fund schemes and the regular launches of New

    Fund Offerings (NFOs) from mutual fund houses have led to the dilemma in the minds of the

    investors, as to which of them should they invest in and are they indeed selecting winning

    mutual funds for their portfolio. While there is galore of information to address to this issue,

    information overload can also confuse you as an investor and make the task of selecting

    winning mutual funds tougher rather than easier. Yes, there are star ratings by which one can

    go by. But do you know which of them can really stand like rock stars in your mutual fund

    portfolio? Today with importance to star ratings, investment decisions are guided by them; but

    how many investors actually know the methodology involved in it. It is vital to recognise that

    one size fits all approach may not be the right way to select mutual fund schemes for your

    portfolio. Yes, they could perhaps serve as starting points for identifying a broader set of

    investment-worthy funds; but investing in a fund, based solely on number of stars against its

    name may not be the right move. The fact is, not all mutual funds are same. There are various

    aspects within a fund that you should carefully consider before short-listing it for your

    investments.

    Here, in this guide, at PersonalFN we have enunciated a step-by-step approach to select

    winning mutual funds and build a robust mutual fund portfolio.

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    II - Steps to select winning mutual funds

    You see, select winning mutual funds is a step-wise evaluation of mutual funds on the basis of

    host of quantitative and qualitative parameters. First lets take the quantitative parameters

    1. Performance:

    The past performance of a fund is important in analysing a mutual fund. But, remember

    that past performance is not everything, as it may or may not be sustained in future and

    therefore should not be used as a basis for comparison with other investments.

    It just indicates the funds ability to clock returns across market conditions. And, if the fund

    has a well-established track record, the likelihood of it performing well in the future is

    higher than a fund which has not performed well.

    Under the performance criteria, you should do the following

    Compare funds: A funds performance in isolation does not indicate anything. Hence, it

    becomes crucial to compare the fund with its benchmark index and its peers, so as to

    deduce a meaningful inference. Again, one must be careful while selecting the peers for

    comparison. For instance, it doesnt make sense comparing the performance of a mid-

    cap fund to that of a large-cap. Remember: Dont compare apples with oranges.

    Performance across time periods: It is very important that investors have a long term

    (at least 3-5 years) horizon if they wish to invest in equity oriented funds. So, it becomes

    important for them to evaluate the long term performance of the funds. However this

    does not imply that the short term performance should be ignored. Besides, it is equally

    important to evaluate how a fund has performed over different market cycles

    (especially during the downturn). During a rally it is easy for a fund to deliver above-

    average returns; but the true measure of its performance is when it performs better

    than its benchmark and peers during the downturn. Remember: Choose a fund like you

    choose a spouse one that will stand by you in sickness and in health.

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    Judge the returns: Returns are obviously one of the important parameters that one

    must look at while evaluating a fund. But remember, although it is one of the most

    important, it is not the only parameter. Many investors simply invest in a fund because

    it has given higher returns in the past. In our opinion, such an approach for making

    investments is incomplete. In addition to the returns, investors must also look at the risk

    parameters, which explain how much risk the fund has taken to clock higher returns.

    Judge the risk: To put it simply, risk is a result or outcome which is other than what is /

    was expected. The outcome, when different from the expected outcome is referred to

    as a deviation. When we talk about expected outcome, we are referring to the average

    or what is technically called the mean of the multiple outcomes. Further filtering it, the

    term risk simply means deviation from average or mean return.

    Risk in mutual funds is normally measured by Standard Deviation (SD or STDEV). SD

    signifies the degree of risk the fund has exposed its investors to, and is calculated as

    under:

    Where:

    SQRT = Square Root

    Returns = Point to point rolling returns on absolute basis (which can be daily, weekly,

    monthly, quarterly or annual)

    Average returns = Mean of all point to point rolling returns on absolute basis

    Sum = Addition or summation

    N = Number of sample size

    From an investors perspective, evaluating a fund on risk parameters is important

    because it will help you to check whether the funds risk profile is in line with your risk

    profile or not. If two funds have delivered similar returns, then as a prudent investor you

    should invest in the fund which has taken less risk i.e. the fund that has a lower SD.

    STDEV = SQRT [(Sum ((Returns Average Returns) ^ 2)) / (N 1)]

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    Judge the risk-adjusted returns: This is normally measured by Sharpe Ratio (SR). It

    signifies how much return a fund has delivered vis--vis the risk taken. Higher the

    Sharpe Ratio, better is the funds performance. It is calculated as under:

    For you, from an investors perspective, Sharpe Ratio is important because you should

    choose a fund which has delivered higher risk-adjusted returns in the past. After all there

    needs to be an effective risk-return trade off. In fact, this ratio will tell you whether the

    high returns of a fund are attributed to good investment decisions, or to higher risk.

    2. Portfolio Quality:

    The portfolio characteristics and investment strategy is an important criteria for a mutual

    fund. The quality of portfolio is what reflects in the funds overall performance. Funds that

    follow long term investment strategy have been successful in the past.

    Under the portfolio quality criteria, you should do the following

    Assess the portfolio concentration: Funds that have a high concentration in particular

    stocks or sectors tend to be very risky and volatile. Hence, you should invest in these

    funds only if you have a high risk appetite. Ideally, a well-diversified fund should hold no

    more than 50% of its assets in its top-10 stock holdings. Remember: Make sure your

    fund does not put all its eggs in one basket.

    Assess the portfolio turnover: The portfolio turnover rate refers to the frequency with

    which stocks are bought and sold in a funds portfolio. Higher the turnover rate, higher

    the volatility. And chance are high that the fund might not be able to compensate the

    investors adequately for the higher risk taken. Remember: Invest in funds with a low

    turnover rate if you want lower volatility.

    Sharpe Ratio = Annualised Returns Risk Free Return

    Standard Deviation

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    Average Maturity, Modified Duration & YTM:

    These parameters are important while evaluating debt mutual funds.

    The average maturity refers to weighted average time until all securities in a debt portfolio

    of a mutual fund mature. Lower the average maturity; the better it is in terms of the

    interest rate risk and lower volatility.

    Modified Duration (MD), reflects the responsiveness of the debt securities' price with

    the change in interest rate. It is based on the inverse relationship between the price of the

    bond and interest rates. By taking this parameter into consideration, the volatility of the

    debt funds portfolio is revealed. Higher the duration; higher the interest rate sensitivity.

    YTM (or Yield to Maturity) refers to the rate of return anticipated on a debt portfolio, if held

    till maturity. It is also commonly referred to as the yield on the debt portfolio.

    3. Costs:

    If two funds are similar in most contexts, it might not be worth buying the high cost fund if

    it is only marginally better than the other. Simply put, there is no reason for an AMC to

    incur higher costs, other than its desire to have higher margins. The two main costs incurred

    are:

    Expense Ratio: Annual expenses involved in running the mutual fund include

    administrative costs, management salary, overheads etc. Expense Ratio is the

    percentage of assets that go towards these expenses. Every time the fund manager

    churns his portfolio, he pays a brokerage fee, which is ultimately borne by you as an

    investor in the form of an expense ratio. Remember: Higher churning not only leads to

    higher risk, but also higher cost to the investor.

    Exit Load: Due to SEBIs ban on entry loads way back in 2009, you have to now have only

    exit loads to worry about. An exit load is charged when you sell units of a mutual fund

    within a particular tenure. Most funds charge exit load if the units are sold within a year

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    from the date of purchase. As exit load is a fraction of the NAV, it eats into your

    investment value. Remember: Invest in a fund with a low expense ratio and stay invested

    in it for a longer duration.

    You see, while quantitative parameters depict the outer layer of a mutual fund scheme which is

    visible to everyone, it is also vital to delve a little deeper in evaluating the qualitative

    parameters as well to select winning mutual funds. It is noteworthy that qualitative parameters

    take into account a host of factors mentioned hereunder, to reflect more consistent performing

    mutual funds. Moreover, they (qualitative parameters) go a long way in maintaining

    the financial health of your portfolio, which leads to wealth creation over the long-term.

    The qualitative parameters which you should assess are:

    4. Fund Managers Experience:

    Well, he's the guy who is managing your money invested in mutual funds, so knowing his

    experience in fund management will be valuable. It is noteworthy that the fortune of the

    fund will be closely linked to the way he manages the fund, and this is a function of the

    experience which he carries in the field of fund management and equity research. In some

    instances, the fund may be managed by a "team" even though there is the name of a

    specific fund manager in the documents. It is important that the team managing the fund

    should have considerable experience in dealing with market ups and downs.

    Moreover, you should avoid funds that owe their performance to a star fund manager.

    Simply because, if the fund manager is present today he might quit tomorrow; and hence

    the fund will be unable to deliver its star performance without its star fund manager.

    Therefore, the focus should be on the fund houses that are strong in their systems and

    processes. Remember: Fund houses should be process-driven and not 'star' fund-manager

    driven.

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    5. No. of schemes to fund manager ratio:

    Many mutual fund houses frequently launch too many similar products, so that they could

    gather more Assets Under Management (AUM). This eventually leads to the fund manager

    being over-burdened in managing these multiple mutual funds, which can result in lower

    efficiency of the fund manager on focusing on the need of his investors. Therefore while

    you select a mutual fund scheme, ensure that the number of mutual fund schemes which

    he manages do not exceed five.

    6. Proportion of AUM performing:

    As mentioned earlier, some fund houses constantly engage in an exercise of increasing their

    AUMs, through frequent product launches. Well, that may be good in a way, but does not

    necessarily reveal that a fund house with a larger AUM is good for you as an investor.

    Consider a fund house having an equity AUM of Rs 10,000 crore across 10 schemes. Now, if

    only 6 out of 10 schemes having an AUM of Rs 3,500 crore are performing while the rest 4

    schemes with Rs 6,500 crore corpus are underperformers, then it can be said that only 35%

    of the AUM is performing. This brings out the fact that whether the fund house is really

    doing a good job in fund management or is just an AUM gatherer. But for you, as an

    investor, if your money ended up in the bucket of Rs 6,500 crore and was under-performing,

    then that may not do well to your portfolio.

    7. Unique schemes:

    Given the backdrop that many fund houses are in the race to garner more AUM, it is

    necessary to critically evaluate new fund launches. Such an assessment would help you

    understand whether the fund house has unique products or is simply an "old wine in a new

    bottle". You see, the higher the number of unique funds, the better it is. Duplication of

    funds by the fund house brings out their incompetence of managing schemes in a prudent

    manner.

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    8. Investment systems and processes:

    It is noteworthy that the quality of instruments held in a mutual fund schemes portfolio is

    a function of the investment systems and processes followed at the fund house on which

    the fortune of the fund rests upon. It reflects the fund houses ideology and therefore it is

    imperative to pay heed to this qualitative aspect while selecting winning mutual funds for

    your portfolio.

    Among the host of quantitative and qualitative aspects which go in selecting winning mutual

    funds, while few can be easily gauged by you as an investor, there are others on which

    information is not widely available in public domain. This makes analysis of a fund difficult for

    investors and this is where the importance of a mutual fund advisor comes into play. At

    PersonalFN, we spend a lot of time and effort in short-listing funds which are best for investors,

    by using various qualitative and quantitative techniques.

    So now, after having known how to select a winning mutual fund, we are sure you would be

    interested in knowing how to build a mutual fund portfolio.

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    III Steps to build a mutual fund portfolio

    Building a mutual fund portfolio is not a very simple task since many of the mutual fund

    schemes seem to be saying (as dictated by the investment objective) and doing (in terms of

    investments) totally different things. Also with plethora of funds the task of building a prudent

    portfolio gets further difficult.

    At PersonalFN, we are often flooded with queries from investors on how to go about building a

    portfolio that will involve minimal tracking and churning and can help them achieve their

    investment objectives over the long-term.

    Thus for your benefit, we have split this process of building a mutual fund portfolio into two

    steps. The first step, outlined below, is relatively easy as it involves eliminating the mutual fund

    schemes that should not be a part of your portfolio, and second step is the process of selecting

    a mutual fund.

    Step 1: Process of elimination

    You should not invest in a mutual fund only because it is recommended by a mutual fund agent;

    but you must also question the existence of every mutual fund in your portfolio so that you are

    left only with the very best funds. Also, its important for you to guard against over-

    diversification. Your fund manager (if he is smart) is taking care of the diversification. There is

    little point in diversifying something that is already diversified.

    While eliminating mutual funds, one has to keep in mind the following points:

    Refrain from investing in a sector/thematic mutual fund: Over the long-term there is

    little value that a restrictive and narrow theme can bring to the table; unless there is a

    secular positive trend for such a theme. Also you should keep in mind that, thematic or

    sector funds have a tendency of plunging more during the downturn. Hence, its best to

    opt for a broad investment mandate that is best championed by well-diversified equity

    funds.

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    Avoid duplication: If there are two or more mutual funds that seem to be doing the

    same thing (in terms of mandate, style), then you have to ensure that you are left with

    just the best in that category and eliminate the rest. So, do a peer comparison.

    Look for long term performance: Finally, evaluate a funds performance over the long-

    term (3-5 years) and over market cycles. This enables you to understand whether the

    equity fund under review has stood the test of time. Many NFOs launched through the

    onset of the exuberance phase of the market have done reasonably well, leading

    investors to believe they are well-managed funds. But, remember, it is important to see

    how they sail during the turbulent and even bear phases of the Indian equity market to

    ascertain their stability. So, a fund manager may have not managed a mutual fund

    scheme efficiently if there is vehement erosion to the value of your investment. You

    see, it takes a bear phase to separate the men from the boys.

    Step 2: Process of selection

    Once the elimination process is performed by you as an investor diligently enough, the second

    step will come naturally. For instance, if you have ignored all the sector/thematic funds, that

    leaves you with just the well-diversified ones. Likewise, if even those funds that have not

    completed a 3-Yr track record, you are automatically left with those who have a minimum 3-Yr

    track record. While selecting mutual funds, you must keep the following points in mind:

    Diversify across market caps: As an investor, ideally you should have a mix of both

    large cap as well as mid cap funds, since both have their inherent strengths. When both

    are well-selected, they can reward the investor handsomely over the long-term. The

    proportion of investments in mid cap funds will depend upon the risk appetite of the

    investor. For example, a 25-year old person could have a higher allocation towards mid

    cap funds, as compared to a large cap fund.

    Similarly, it also pays to invest in an equity fund that can invest in both large caps and

    mid-caps depending on the opportunity; these funds are commonly referred to as

    opportunities / flexi cap / multi cap funds.

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    Look across investment style: As an investor, you should go for both well-managed

    growth style and value style equity funds. This will help you to capitalise on

    opportunities across the board. Growth funds invest in well-managed companies that

    are fairly valued with a view that they are likely to perform even better going forward.

    Value funds invest in well-managed companies that are undervalued (temporarily) with

    the view that they will achieve their fair value going forward.

    Add stability: Investing in a balanced fund will help in bringing in stability in the

    portfolio on account of the provision in its investment mandate for partial investment

    in debt. You see, they are a good way start your mutual fund investments.

    Do thorough research and analysis: And to top it all, the selection process must purely

    be based on thorough research and analysis. Your agent, neighbours and colleagues are

    welcome to air their views, but remember at the end of the day its your money, not

    theirs.

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    IV - Conclusion

    Investing is a serious business and essentially is dull and boring. Information is available in

    plenty with many quick solutions. But it is for you to delve a little deeper and recognise the

    nitty-gritties and be a responsible investor while managing your finances. Yes, we recognise

    that you may seek help of a mutual fund advisor as you do not have the time to run the

    exhaustive research process by yourself. But while you do so, please take enough care to select

    a mutual fund advisor wisely. While many mutual fund advisors / distributors / agents /

    relationship managers may claim that they are backed with proper research process while

    offering recommendations, you got to ask them the relevant questions to judge them. Also, you

    got to ensure that their advice is independent and unbiased and not based on luring

    commissions they would earn from mutual fund houses. It is imperative to engage the services

    of a competent and experienced mutual fund advisor who can help you build a mutual fund

    portfolio on the lines we have recommended.

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    Contact us

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    Email: [email protected]