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10 Steps toSelf Publishing
Presented by Freda L. Thomas, MBA
State Certified Business Advisor
‘www.consultflt.com
RIGHTS RESERVED
Your Guide to Getting Started
RIGHTS-RESERVED 2
About Freda
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Key Accomplishments
o Featured Guest ARISE TVo State Certified Business Advisoro3X Self-published Authoro Small Business Book AwardeeoMBA Baruch College, NYC
RIGHTS-RESERVED 3
Identify the Topic
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Is there a need for the topic
Getting focused
Is it worthy of your effort
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Items to Discuss
Identify the need
Legal ramifications
Your Writing Schedule & Narrative
Pricing
Printing
Pre-Press
Book Outline
Hiring a Team
Promotion
Q&A
RIGHTS-RESERVED 5
Legal Ramifications
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Copyrights
Library of Congress
Secure Life Rights Agreement When
Interviewing Others
Be aware of copyright
infringement Protect other’s
rights
RIGHTS-RESERVED 6
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Getting Started
Book Outline
I. Background
II. Situation you are highlighting
III. Objective-purpose, goals
IV. Methodology-strategy used towards achieving objective
V. Deliverables-tactics used towards achieving objective
VI. Takeaway-lessons reader will learn
RIGHTS-RESERVED 7
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Time to Write
Scheduling
Plan Your Writing
I. How many pages
II. # of words per day
III. Write daily
IV. Keep a calendar
V. Set a completion date
VI. Try not to get distracted
RIGHTS-RESERVED 8
Record Your Narrative
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
RIGHTS-RESERVED 9
Transcribe Your Narrative
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Transcribe.wreally.com/app#
RIGHTS-RESERVED 10
Your Team -Graphics, Proofer, Editor
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Graphic Designer Proofer-Repairs your writing
Editor
How much can you afford to pay your team
Ask other professionals. Recruit via Google Search
Recruit via LinkedIn & Google Search
Finesses writing, suggests reorganization
Make sure to review past work
They repair typos, grammar
Calls out lapses
And set expectations Aesthetics Calls out sequence
RIGHTS-RESERVED 11
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Pre-Press = Getting Started
Go to Printpapa.com for this book template
RIGHTS-RESERVED 12
Pre-Press Layout
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
typesetting Fonts
Page layout
Resolution
Bleeds
RIGHTS-RESERVED 13
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Pre-Press Back and Front
Before
RIGHTS-RESERVED 14
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Pre-Press
Before After
RIGHTS-RESERVED 15
Pre-Press Assembly & Hiring Printer
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Steps to pre-press Hiring a printer Setting expectations
1. Image assembly 1. Ask for references 1. Scheduling
2. ISBN 2. Create a list of questions to ask
2. Milestones
3. Layout, bleeds, blueprint 3. Review past work 3. what to expect
4. Print run-how many copies will you print
RIGHTS-RESERVED 16
Selecting A Printer
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
I don’t know what I’m doing &%$#@!
RIGHTS-RESERVED 17
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Print on demand Offset printing Know your budget
Selecting A Printer
RIGHTS-RESERVED 18
Pricing
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
KDP Kindle Direct
Publishing
35% royalty or 70%
Include ALL expenses in your
price
Price your book at 4x’s cost
Self-publishing
• Packaging• Printing,
etc.
RIGHTS-RESERVED 19
Promotion
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Book clubs
TV interviews
Radio talk show
Social media
Ambassadors
RIGHTS-RESERVED 20
Promotion
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
RIGHTS-RESERVED 21
Promotion
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
GoDaddy online store Coupons
Free press Press Release
RIGHTS-RESERVED 22
Show-Case
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
Lulu.com Shop.consultflt.com Shop.consultflt.com
RIGHTS-RESERVED 23
Need help getting started
Presented by Freda L. Thomas, MBAState Certified Business Advisor
‘www.consultflt.com
CONTACT: Freda ThomasADDRESS:244 Fifth Avenue, Suite N214NY, NY 10001-7604
PHONE:718-938-2164
WEBSITEConsultflt.com
Freda L. Thomas, MBA
