10 Things Every Website Must Have to Drive Sales Things Every Websit… · 10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES GO DADDY SMALL BUSINESS SOLUTIONS 2013 • World’s largest

10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES

GO DADDY SMALL BUSINESS SOLUTIONS 2013

10 Things Every Website Must Have to Drive Sales



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A little about Go Daddy

* As of May 2011 New COM/NET/ORG/INFO/BIZ/US/MOBI/ME domains based on 2011 active registrations.** Ranking from Netcraft report, April 2010.



Go Daddy for Business

DomainsThis is where it all starts. This is the inception point for creating a Web presence for business.

WebsitesWe have multiple solutions depending on your technical level and how much time you have to spend: DIY for newbies, DIY for techies, and designers that can do it for you.

MarketingOnce your site is live, we can help you use it to grow your small business. We have email marketing tools, SEO tools, and a team of designers that can help you further develop and build your brand.

ProductivityNeed email and collaboration tools? We’ve got that, too. Email (using your domain name), an online calendar, and a place to share and store files.

eCommerceIf you want to sell stuff online, you’ll need the tools to create an online store. We’ve got a DIY program for that and can set you up with a merchant account and SSL certificate to protect your customers.



Every business deserves a website that makes them money.



Create a home page that converts.



Establish credibility & trust.



Generate leads. Find customers.



OK. Let’s take a good look at a home page.



Use simple, clear navigation.1





Write effective, meaningful headlines.2





Determine 1 [maybe 2] calls to action.3





• Call for a Quote • Watch a Demo • Schedule an Appointment • Call Us for More Info

• Check Out Our Reviews• Look at Our Past Projects• Download Our Guide• Stop by Today

The Call to Action



Share your story.4





Who are you? Why did you start your business?

Be passionate! Add pictures. Add a video.



Gather and publish testimonials.5





• Google Places• Bing Local• Yahoo! Local• Yelp• Merchant Circle

• LinkedIn• YellowPages.com• WhitePages• Angie’s List• CitySearch

4.65 (173 Reviews)



Add affiliations, awards, and certifications.6



• Local Chambers of Commerce• Other Associations• Partners• Magazine Rankings• Press Mentions





Remove risk. Offer a guarantee.7





Collect email addresses.8





• Add Web forms easily.• Store email addresses.• Make emails pretty.• Create targeted messages.• Measure success.

Why an email marketing tool?



Integrate with Facebook and Twitter.9





Offer visitors something special.10





1. Use simple, clear navigation.2. Write effective, meaningful headlines.3. Determine 1 [maybe 2] calls to action.4. Share your story.5. Gather and publish testimonials.6. Add affiliations, awards, and certifications.7. Remove risk. Offer a guarantee.8. Collect email addresses.9. Integrate with Facebook and Twitter.10. Offer visitors something special.



Test everything.

Track who visited your site, signed up for your promotion, called for a quote, or downloaded your awesome guide.



Bonus tip!





Use video. 60% of customers who find them watch them.



Every business deserves a website that makes them money.



Just for you! Download your Website Planning Worksheet at:

http://x.co/siteplan





Until May 31, 2013 you can save

32% off your orderJust use offer code “ABC32” when you check out.



Talk to someone 24/7.

Our Customer Care Center is always available to help get small businesses online. It’s what we do.



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10 Things Every Website Must Have to Drive Sales Things Every Websit… · 10 THINGS EVERY WEBSITE MUST HAVE TO DRIVE SALES GO DADDY SMALL BUSINESS SOLUTIONS 2013 • World’s largest