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10 Top Blogging TIPS For Local Businesses
Presented by: Soji Adeyanju+44 (0) 796 103 6915
Tip #1Choose a Blog Platform that
Best Fits Your Business Needs Self-Hosted – Gives you full
control and more options, so this type is recommended. E.g. is WordPress
Hosted – Limited options and less control, but OK to use as a starting point. Most popular hosted blogs are Tumblr, blogger.com & wordpress.com
Tip #2Use Relevant Keywords in
Your Blog Posts People enter certain
keyword terms when searching for local products or services
You should use keywords that are relevant to your business in your blog posts
This will help you rank higher in the search engine results – drawing in your target market
Tip #3Incorporate Location-Based
SEO in Your Blog
Results are geo-targeted, so this will help you capture those who are in your particular area
Include your city’s name in your blog post headlines
Don’t over-do it
Tip #4Keep Your Posts Short and Sweet
People love high-quality content, but do not want to read lengthy, drawn-out content
Stay “on-topic”
Get all of the important points across in a timely manner
Tip #5Use Bullet Points in Longer Posts
Break up your longer posts by using bullet points
More visually appealing
Makes content a lot easier to follow and read
Tip #6Proofread Your Posts Before Posting
First impressions are everything
Proofread your content BEFORE posting
Look for Typos and Grammatical errors
Unprofessional posts could turn off customers and potential customers
Tip #7Use Multimedia in Your Posts
People are naturally attracted and drawn to content that has multimedia like images, videos, slides, graphs, audio, etc.
Add multimedia to your blog posts to spice them up and to break up the content
Tip #8Remain Consistent with Your Posting Schedule
Once you start posting to your blog, don’t stop
Do not go months at a time without posting as your audience will loose interest
Create a consistent schedule to post
Tip #9Make a List of Blog Post Ideas
Ahead of Time Don’t let yourself run out of ideas
Set aside some time to sit down and write down at least 20 blog post ideas
Do this every so often to ensure you always have fresh ideas
Write the content yourself or outsource it
Tip #10 Provide Value on Your Blog
Keep your blog entertaining, informative, educative and engaging for your target audience
This will keep them coming back for more
When trying to decide on topics, ask yourself what THEY would want to know
If you would like more information about blogging, contact me at 555-555-5555 For a FREE Consultation
Soji Adeyanju+44 (0) 796 103 6915
