10 WAYSTo Decode Prospects' Needs

and Prove You're "THE ONE"

Precision Brokerage Group 888-990-5501

2 | 1 0 Wa y s A u t o m a t e d C o n t e n t M a r k e t i n g W i l l Tr a n s f o r m Yo u r B u s i n e s s

We believe service professionals deserve to focus on

what they love. They don’t love marketing.

We do.We combine remarkable content and elegant

technology in an inspired marketing suite.

Precision Brokerage Group 888-990-5501

F M G S u i t e | 3

We believe service professionals deserve to focus on

what they love. They don’t love marketing.

We do.We combine remarkable content and elegant

technology in an inspired marketing suite.

FMG Suite Services

Email Campaigns Video NewsletterCompliance-Approved ContentIntegrated AnalyticsAutomated and On Demand Sending

Mobile Apps Customized with Your BrandingCompliance-Approved ContentOne-Click AccessibilityMobile and Compliant

Websites Multiple Setup and Theme OptionsBuilt-In Content LibraryEasy to UpdateCompliance Tie-In

Social Media Drives Website TrafficCompliance-Approved ContentTrackable ResultsAutomated and On Demand Sending

Presentations Highly Designed with Motion GraphicsCompliance-Approved ContentMobile and Tablet-Friendly Personalized to Your Brand

Precision Brokerage Group 888-990-5501

4 | 1 0 W a y s t o D e c o d e P r o s p e c t s ' N e e d s a n d P r o v e Y o u ' r e " T h e O n e "

10 Ways to Decode Prospects' Needs and Prove

You're "The One"

1. It Will Establish Long Term Relationships of Trust

Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost1

Service professionals survive and thrive on the trust of those they work with. The more your existing clientele trusts you, the easier it becomes for prospective clients to trust you. Without trust, you'll find your new business pool drying up. Trust will always bring the rain.

How does automation help you earn trust? It all boils down to one word: consistency. By providing a consistent stream of valuable content, you show that you are dedicated to delivering the knowledge and insights your clients need to be successful.

2. It Will Demonstrate Expertise Through Thought Leadership

74% of buyers choose the company that was FIRST to add value as they are defining their buying vision2

You understand that your expertise is your bread and butter and that knowledge can be a difficult thing to demonstrate in a single conversation. That's where your automated marketing comes into play.

By creating an automated campaign of carefully curated content, you show your clients and prospects your qualifications on specific matters. By monitoring your audience’s engagement, you can tailor your offering to reflect their needs.

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3. It Will Publicize Your Unique Value Proposition

61% of consumers are influenced by custom content3

Your Unique Value Proposition (UVP) is the basis of your professional offering. If you don't know what yours is, visit this link to watch a great branding lab with an accompanying workbook that will lead you through a creation process to distill your UVP.

Once you have your UVP, you need to get it out into the world. We like the metaphor of hanging a shingle. In simpler times, when someone wanted to open a business, they hung a shingle outside their shop. Today, a well-crafted mission statement reflected in insightful content is like the shingle, and a robust automated strategy is like hanging it on your shop door.

4. It Will Make 1:1 Marketing Scalable

Prospects are 40% more likely to hire you if they perceive your content is tailored just for them4

All marketing is personal. It doesn't matter who you are talking to, or what you are talking about, But you don't have the time or the bandwidth to have as many conversations as you need to grow your business. By creating strong keyword driven campaigns, you effectively carry on a conversation with as many people as you can capture with your form fills.

By examining the engagement analytics from your campaigns you'll be able to see which customers are responding to which topics. You can then follow up with more tailored communications.

5. It Will Leverage Client Loyalty

Referral leads convert 30% better than leads generated from other marketing channels5

Dale Carnegie famously said that 90% of clients are willing to give a referral but only 10% of sales people ever think to ask. The same is true with service professionals. You've spent your life developing skills that provide real service to people. Why wouldn't you ask them to share your services with their friends, colleagues and family?

Creating an automated campaign specifically designed to elicit referrals is one of the smartest strategies a growth-oriented service professional can take on to expand their client base.

Precision Brokerage Group 888-990-5501

6 | 1 0 W a y s t o D e c o d e P r o s p e c t s ' N e e d s a n d P r o v e Y o u ' r e " T h e O n e "

6. It Will Reveal What Matters to Your Clients

69% of marketers say content marketing is superior to direct mail and PR6

At our office we talk about the different topics that interest our audience as "The Matters.” We call them this because we never want to create content unless we are confident our prospects and clients will find it useful. If it doesn't lead to action, instill knowledge, or reframe someone's understanding of a situation, then we don't want to waste anyone's time.

Conversely, after we publish insightful content, we can see just how much it really matters to our clients. Marketing automation will allow you to track the engagement ratio of each of your content pieces so you can tell which subjects matter most.

7. It Will Help You Get the Most Out of Your Content

45% of companies with marketing automation regularly repurpose content for efficiency, compared with only 28%

of companies without marketing automation7

Content that sits on an unread blog is like a tree falling in the forest with no one to hear it. Does it really make any impact? Nope. If you are going to go to the trouble of creating quality, insightful content, you need to pair it with an automated strategy. This will get it in front of your ideal clients.

By using a newsletter or automated email campaign, you can nurture leads with your content. The conversation that ensues will become one of the cornerstones of your marketing.

8. It Will Keep You Top of Mind

63% of prospects requesting information on your company today will not purchase for at least three months. 20% will

take more than 12 months to buy8

One of the challenges of marketing is making sure you reach prospects at just the right time. Unfortunately, they don't always think to tell you when that time is going to be.

By enrolling your prospects and clients in a well-paced, long-term automated campaign, you guarantee that the next time your services are needed, you will be the first solution that comes to mind.

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9. It Will Re-Engage Inactive Leads and Clients

44% of salespeople give up after one follow-up.80% of sales require five follow-ups9

Sometimes when it comes to marketing, we focus too much on the new leads coming in and not enough on the clients and prospects we already have. This is a bad strategy, especially when you consider that an existing lead or inactive client is almost 6 times more likely to engage with you as a fresh lead.

Insight leads to action. Whenever you can get an inactive client or prospect to start taking action again you are one step closer to bringing them back into the fold.

10. It Will Help You Find Your Online Tribe

The #1 indicator of successful content: Audience Relevance10

When you pair automated content campaigns with social networking, you have a sophisticated tribe detection machine working for you 24/7. Little by little, your ideal clients will find you either through searching for you directly or seeing one of their acquaintances recommend, retweet, like or share your content.

If your marketing automation game is on point, you will have a way to capture this group's information and create a roll call for your online tribe.

FMG Suite is the Premier Automated Content Marketing Solution for Financial Advisors

At FMG Suite, we love marketing so you don’t have to. But as someone who as dedicated your career to educating others, we understand you likely have an interest in continually learning, as well. If you want to increase your marketing acumen, we provide broadcasts, whitepapers, courses, articles, and consultations to help transform you into a marketing master.

Precision Brokerage Group 888-990-5501

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